Losing Money to Be a Tycoon

He An continued: "Of course, including the content I want to talk about, they also carry private goods, I hope you can understand Mr. Ma."

"Because there is absolutely no objective and fair statement, after any kind of art is processed by art, it will be affected by the subconscious of the 'processor'."

"It's just that the private goods that I will carry next are my personal vision for the development of the domestic game industry. President Ma agrees with nature is the best, and it doesn't matter if you don't agree."

Seeing that He An's expression was obviously serious, Pei Qian also temporarily put aside the painful emotion of the egg and listened carefully.

"What I am going to talk about today can be divided into two parts."

"In the first part, I will talk about my successful experience in making" Landlord Game ", and demonstrate how to maintain restraint while entraining the correct 'private goods'."

"In the second part, I will briefly talk about the current development prospects of the gaming industry, or an initiative."

Pei Qian nodded.

He can clearly feel that He An today seems different from the previous two lessons.

He An in the first two lessons is a simple "observer" image. As an insider, he carefully analyzes success stories and interprets success elements.

But today, He An seems to have brought the light of a missionary and professional confusion, reminiscent of those old men who worry about the country and the people.

I don't know if this is an illusion.

He An sorted out his thoughts and said, "First of all, let me talk about" Landlord Game. "

"Actually, the gameplay is not my original creation. It comes from a board game in my enlightenment period. The earliest origins of the game can be traced back to a rice political economist named Henry ...

For this story, Pei Qian had a very vague impression, but it was not systematic at all, and her understanding was not deep. After He An's narrative, it became clear gradually.

The poor political economist named Henry was a sailor, gold digger, and printer, and he came into contact with countless people who were poorer than him.

In the middle of the 19th century, the rice country rose rapidly with the naked eye, but this also led to an unprecedented sharpening of the gap between the rich and the poor. Henry realized that the accumulation of countless wealth did not bring wealth to the poor, but instead allowed them to The gap is widening. The income of 1% of the top rich exceeds the total income of the other 50%.

Therefore, Henry began to think about the cause of this huge inequality, and finally completed a theoretical work "Progress and Poverty", exposing the root of all this is the privatization of land in the rice country.

At the beginning of the 20th century, a female journalist named Elizabeth inherited Henry's idea and decided to make a board game to verify George's theory. After a long period of development, the rules of the board game were gradually perfected.

And this is the prototype of "Landlord Game" produced by He An.

He An took a sip of coffee and continued: "During the computer game" Landlord Game ", I added a lot of interesting ways to make the game more interesting. For example, adding a variety of props cards, adding special events, Establish a complete stock system, character voice system, lottery lottery mechanism, etc., and add different maps, carefully polish the style of painting ... "

"These designs are all designed to make the game interesting enough and to be loved by players."

"Obviously, this game contains private goods, which is my identification with Henry's thinking."

"Many people have interpreted this game, looking for elements that have been proven in reality, such as: the poor are poorer and the rich are richer; buying land emphasizes the first-mover advantage, the sooner and richer; the lot is king; stocks should pay attention to the internal Information; pay attention to unexpected events in the investment process; the essence of the war is the redistribution of resources; people without initial funds are not eligible to enter ... "

"Most of these interpretations are what I had thought of when I designed the game; a small part was something that I had a vague understanding of when designing the game; there were only a few parts that I did n’t have a clear consciousness, but in the process of making the game China, naturally formed with the continuous improvement of the rules of the game. "

"Obviously, I brought a lot of private goods in this game, but this game did not cause the player to resent it, but agreed with it very much. This is a successful case."

"In a nutshell, there are three principles to enclosing private goods:"

"First, convey positive value."

"Second, guarantee fun."

"Third, bury it moderately."

"Whether it is a game or other cultural product, its own quality must be achieved. Generally speaking, the game must be 'fun', otherwise it is not a qualified game and will not be welcomed by players. Goods will not affect others. "

"Deeply buried so as not to cause resentment."

"Some players will try it out, but only have a preliminary and superficial understanding of what you want to express, and the main fun lies in the gameplay itself."

"Some players have better perceptions and think of these game contents on their own."

"There are some players who will dig deep into the details of the game, fully understand the private goods you carry, and even in rare cases will over-interpret your thinking ..."

"It's moderately shallow, so that all three different players can play comfortably."

"Of course, I'm talking about theoretical things. In practice, you need to make a decision based on the actual situation. Don't feel useless. The game industry, including most cultural industries, does not have a quantifiable success. standard."

"If there is such a quantifiable success standard and quick method, then everyone can make a successful game."

"It is these theories that are really valuable. Understanding these theories is tantamount to finding the right direction. This is the first step to success."

Pei Qian nodded, and he could see that these contents were all dry goods in He An's theoretical reserve of dry goods.

Although there does not seem to be much operability for Pei Qian, this theory itself is valuable.

Like many instrumental disciplines, you cannot simply change your life directly, but you can increase your wisdom and change your life in a subtle way.

He An took a sip of coffee and continued with some emotion: "The next thing is my opinion on the current gaming industry."

"This is the only statement from my own family. President Ma listened to it arrogantly. It doesn't matter if you don't agree."

"I think that although the domestic game market is getting more and more prosperous, it has become more and more empty. The sale of hatred gold games can indeed give players the feeling of pleasure and enmity, but has it not conveyed anything positive? Oriented value? No. "

"Of course, I'm not saying that all games should be educational. This is a wrong view. Games are entertainment products. Its first goal is entertainment. There is no problem."

"However, this does not mean that the game itself should be empty and meaningless. A game that sells hatred, plays with probabilities, and rubs the ball may have commercial success, but it will never become a classic game. , Ca n’t win real respect from players. "

"We emphasize that the goal of the game is entertainment. That's right, but we should not laugh at producers who express something to the players through the game. They are also essential."

"Unfortunately in the current market environment, there are fewer and fewer such game producers."

"Everyone likes to kill and kill, they like big scenes, they like beautiful faces and hot bodies. The competition among game companies is like more and more seasonings, constantly increasing the threshold of taste for players and diners. Make it impossible for chefs who stick to their original tastes. "

"So, I thought about retiring, because I know very well that in this market environment, even if I make another" Landlord Game ", it is impossible to succeed."

"This is why I have always respected Tengda games so much. Pei of Tengda games is always rare in China, and they are daring and good at encouraging producers of private goods in games, and these games are always thought-provoking."

"Mr. Ma, if you can also become a good game producer in the future, I also hope that you are a person who knows how to bring the right private goods in the game in an appropriate amount and restraint."

"Of course, don't forget to carefully put the exquisite and easy-to-accept case on this private bag. It is absolutely impossible to spread the naked truth directly in front of the player."

Pei Qian listened silently, with a complex mood.

From He An's speech, I can hear the sadness of the hero's twilight. I can feel his spirit, fame and fortune when he was making several successful games of "Landlord Game", but now he is facing such a market environment, choosing to retire seems free and easy, but there is also some helplessness.

But the good news is that Pei Qian feels that he must have succeeded in losing money this time!

Are there any private goods in Struggle?

Anyway, whether or not it is entrained ~ www.wuxiaspot.com ~ Qiao Laoshi must be able to interpret the private goods.

And this game is exactly how to say it, spreading the naked truth directly in front of the players, this is a taboo!

According to He An's theory, the private goods should be buried in a moderate depth, and the more they are dug, the more a lot of dry goods are buried in the shallow layer, and most of the passers-by who just want to taste the end will be dismissed. This is a game Causes of Failure!

He An looked at the time: "Okay, that's it for today."

"Hopefully today's class will help you."

"Also, remember, don't spread the naked truth directly in front of the player, it will only be counterproductive."

He Ansheng was afraid of "Ma Yang" knowingly committed a crime, and finally emphasized again.

Pei Qian nodded: "Good teacher He, borrow your good words!"

()

Full text