Losing Money to Be a Tycoon

Before the H4 club and the DGE club played a three-day training match, many people kept contact information with each other. The team leader Su thought that Huang Wang was very interesting, so he added friends.

Later, the DGE club went to other clubs in Huo.

As a result today, Huang Wang made a state celebration!

Although there is no picture, the words "chartering at an unknown restaurant" are enough to make people's minds unbalanced.

After the previous food blogger incident, the national review website gave a wave of promotion to the unknown restaurant, making the unknown restaurant already famous, and the leader of the Soviet Union also heard about it.

And it ’s still a private dinner?

This is a treatment that is only available to internal employees of Tenda!

As for why the celebration party is held, is it still necessary to ask?

The DGE Club dangled all the bigger GOG clubs in the country, it was an invincible player across the country, and it was a **** one after another. This kind of record is indeed a celebration.

However, from the standpoint of the clubs that have been hanged, this state has other meanings.

Leader Su felt that he had been provoked, and memories of being hanged once again emerged.

"Coming soon, increase training!"

"The tactics we learned from the DGE club before, practice them again!"

"When the weekend matches, our H4 club must not be ashamed!"

The leader of the Soviet Union was desperate.

On the other hand, the members of the ioi club are suppressing the smile on their faces while playing single-row training.

The two players whispered.

"Leader Su seems to be furious again, what's wrong with the GOG branch?"

"I don't know. Most of the time it was because of being hanged by that emerging club. I heard that it was miserable during that period."

"It can only be said that those in the GOG branch are too dishy and shame our club."

"Forget it, say a few words. Get hot, get ready to play a training match with other clubs in a while."

"It's okay, we are not the kind of rookie of the GOG branch. This time, the ioi competition held by Tenda, we are bound to win!"

...

...

Thursday, July 21.

Cafe near Handong University.

It's time to teach once a month again.

He An took a sip of coffee and began to explain today's teaching content.

"The successful experience to be talked about today is the theory of supply and demand, which is not only suitable for the field of games, but also for other fields."

"The content of this lesson today is a summary and generalization of the previous content. Before that, President Ma, I will take a test for you. Do you remember the content of the previous three lessons?"

Pei Qian thought for two minutes and replied, "Choose marketing methods for game content, choose game types with high market share, and properly bring private goods in the game."

He An was very happy: "Well, that's right! I remember it very well!"

Pei Qian said in his heart, can you remember? Most of it has to do with my **** lessons ...

He An continued: "The previous three lessons were from easy to difficult, and they were all about the production process of a game."

"First select the correct game type according to market demand, then express your ideas correctly in the process of making the game, and finally choose the corresponding marketing method according to the specific situation of the game."

"And today's content will be more difficult: how to analyze market demand."

"The content of this lesson today is the premise and the most basic step of the previous three lessons."

"Mr. Ma, you must remember that every step in the process of making a game is very important, and the first step is to correctly analyze the market demand and choose the right direction. The most important thing!"

Pei Qian nodded and listened carefully.

It must be admitted that although many of the cases taught by Mr. He are cases of Tengda, the content of the lectures is indeed full of dry goods. It is equivalent to telling the key content of every link from the idea to the production.

Such systematic knowledge is not necessarily available for purchase.

Pei Qian thinks it is still very rewarding. Of course, it would be better if Teacher He did not always use Tenda's games as examples ...

He An continued: "A good producer must learn to analyze the needs of players and make corresponding games to sell to them."

"But the point is that sometimes players don't even know what their needs are."

"They thought they wanted A. In fact, what they really needed was B. At this time, you gave A to them, but they would think that what you did was not the real A in their mind, and they would still not buy it."

"So‘ I ’ll give whatever the player wants ’. The concept itself is not wrong, but if you really do it honestly, you will still fail miserably!”

Pei Qian was silent for a moment: "If it is 'What players want, I don't give anything'?"

He An was speechless for a moment, and said after a moment of silence: "Then I can only say that you are great."

Pei Qian asked, "Mr. He, I'm serious. Isn't‘ I want to give players what I want ’, will I fail?”

He An thought carefully and shook his head: "There is a very small possibility. What you think the player doesn't want is exactly what the player says" don't want, but his heart is very desperate. In this case, not only will not fail, It will be a great success! "

"It's just that ... it's so rare, you can't meet it!"

Pei Qian: "..."

Too rare?

Encounter but not seek?

So how can I meet every game?

He An continued: "If you want to understand this issue in depth, you need to understand the three levels of meeting demand."

"First level, interpreting needs."

"The second level is to dig deeper."

"The third level is creating demand."

"Most producers can't even reach the first stage, they are still at the stage of 'repetition demand'."

"The so-called" repetition requirements "is what the player wants and he will provide, but this producer often fails. Sometimes the player himself does not know what he wants."

"They think that what they want and their real needs are often misplaced. Moreover, each different player has different positions, different tastes, different preferences, and naturally different demands."

"If it's just a" repetition "player's demand, then you lose control of the entire project, which is the next step."

"For a simple example, some players have seen the existence of epic weapons in other games, and feel that this thing is very expensive and sells well, so I suggest you, I hope there are epic weapons in your game. "

"At this time, if you just 're-read' the player's needs and feel that the player needs this thing, and this thing happens to be able to make money, then do it, and the end is often a failure."

"Have you considered if only a small percentage of players want epic weapons, and most of them hate it?"

"Perhaps, this player doesn't want epic weapons, but a good-looking look, or a privilege different from other players?"

"Maybe you made an epic weapon, but you didn't make a look that pleased him, so he won't buy it?"

"Obviously, failure to think about these issues will inevitably lead to failure."

"You must first distinguish which players' needs are available and which are unavailable. If you can't even do this step, you will never be able to make progress."

"So, the first level is to interpret the needs. From the many needs of the players, interpret their true demands, subdivide and disassemble a general wish, and carefully analyze whether these demands are related to the game itself or the big one. The demands of most players conflict. "

"After careful demonstrating its security, you can really do it."

"The next level is to dig deeper."

"Sometimes, players can't even express what they want or even realize what they want."

"For example, through data analysis, we may find that the number of players lost on the third day is particularly high, but we did a questionnaire survey but did not solicit useful opinions at all."

"At this time we have to analyze, why are there so many players lost on the third day? What are their dissatisfaction? What do they need?"

"Through various clues, the needs hidden in the players' hearts, which they may not be aware of themselves, are dug. This is the second layer."

"If you can achieve this level, you are already a successful game producer in the general sense. This means that you can't go in the wrong direction and have the ability to make a game better and better."

"As for the third floor ..."

"Creating the demand that players don't have, this is the highest level!"

"As for this, I won't expand on it. It's too esoteric and complicated, and cases can't be copied."

"Because the new demand created ~ www.wuxiaspot.com ~ is widely accepted by players, it is no longer a new demand."

"For this, I myself just glanced at the door and talked a lot, but it is easy to mislead you and give you the idea of ​​stepping up to the sky and taking shortcuts."

"Mr. Ma, as long as you learn now, don't repeat the requirements, but read them carefully and dig deeper."

Pei Qian was silent for a moment, and tentatively asked, "So ... Mr. He, can you say, has anyone achieved this level of creating demand?"

He An: "Mr. Pei of Tenda Games."

"Make a thing that most people didn't like into the way most people like. This skill of President Pei is the only one among domestic game producers!"

"Mr. Ma, you are Mr. Pei's good friend. If it is convenient, you can ask for some experience in this area. But still, don't rush to learn, it is very dangerous."

Pei Qian: "..."

Don't know what to say for a moment.