Losing Money to Be a Tycoon

Qiu Hong sighed softly and continued: "The closed, unique operating system that comes with home consoles is a strong protection for the copyright of stand-alone games. Although it can be cracked, this line of defense has become a major foreign game. The guarantee that the factory can make a profit. "

"No matter how online games develop, overseas, the market share of stand-alone games is more than 60%, surpassing online games; in our domestic market around 2001, this proportion is about zero."

"The absence of home consoles has led to a flood of piracy, and the booming piracy has destroyed the stand-alone gaming market."

"People who haven't experienced that era have no idea about the horrible level of the stand-alone game market at that time. In short, the stand-alone is so horrible that even if the price is reduced to 15 yuan a piece, players will still choose 6 yuan pirated."

"The domestic games at that time were just in their infancy, because of cultural barriers, they were basically not sold overseas, so they had to die in the domestic market."

"Before that, many domestic stand-alone games were priced at dozens of dollars, and the profit was good; but in just one or two years, genuine games had to compete with pirated games. The fight against piracy has dropped to a retail price of 18 yuan, and even a gift was given with the magazine, but it still does not help. "

"The reduction in the price of the game did not achieve the effect of small profits but quick turnover. On the contrary, it significantly reduced revenue, revenue was reduced, production costs could only be reduced, and the quality of the game was reduced accordingly."

"Coupled with the fact that individual junk companies have developed a lot of junk games and seriously overwhelmed the enthusiasm of a small number of genuine game supporters, it finally turned into an endless loop, and domestic stand-alone games and poor-quality paintings have become equal."

"When the 18-dollar genuine game still can't beat the 6-dollar pirated game, it's all doomed, no matter how struggling it won't help. The tide of online games has instead given a way for game producers like me to survive. So that I can do online games and stay in the gaming industry. Otherwise, I might go to an internet company and be a product manager. "

所以 "So, on the contrary, the stand-alone is not dying of online games, but of piracy. Online games, instead, are a life-saving straw for these manufacturers."

Pei Qian was silent for a long time and said, "But if the product is good enough, there will still be someone paying for it? I heard that there are 3A masterpieces abroad, there is no anti-piracy measures."

Qiu Hong nodded: "Yes, President Ma, you're right, that's right."

唯一 "The only question is, what is 'good enough'?"

"Are you able to achieve the same level of 3A games as the big foreign manufacturers? Or, in domestic manufacturers, do one of the best?"

那 "That means that only by reaching the top 1% of the entire industry can it be considered good enough, and enough people will be impressed and paid for you."

"Some people say that piracy will increase potential market share. First of all, this sentence is nonsense, and secondly, even if it is established, it will only have a little effect on the top 1% of the industry."

"If you can achieve a monopoly like a computer operating system, then maybe piracy can help you fight against competitors and maintain market share."

"How many companies can achieve the top 1%? How many companies can achieve a monopoly?"

"Is any company born a big company or a monopoly company?"

"Let the 99% of them die?"

"It does n’t make sense to talk about the top 1% of an industry. How many people can achieve the top 1% in their own field? If someone now tells you that in your industry, only the top 1% can be recognized and live. Go on, and the remaining 99% can only starve to death, will you stay in this industry? "

"Industry leaders like He An have made a lot of successful stand-alone games, haven't they switched to online games? When Taki died, the entire market will shrink completely. How can one or two companies on the top of the tower change? What about the entire market? "

"So, a healthy industry should be like a pyramid or an iceberg. The spire or the part of the iceberg that rises to the surface is the first 1% of the glory enjoyment, and the tower base, or the iceberg under the water, they are one The cornerstone of the industry. "

"When the tower base no longer exists, how can the spire exist?"

所以 "So, whether the top 1% is alive or not, it does not determine how the industry is. The bottom line and the middle level really determine the survival of this industry."

"This is in an endless loop:"

厂商 "Manufacturer: I need you to buy a genuine copy to develop the game better!"

玩家 "Player: Then you give us the best experience first! If you do the best, we will give up piracy and buy genuine!"

厂商 "Manufacturer: But you have to refuse piracy first and pay first so we have the money to provide a better experience!"

玩家 "Player: Then you must give us the best experience before we will reject piracy!"

"So manufacturers have to do online games."

"This is the market. It is a choice for players to vote with their feet. Players say that as long as we accept online games, we only accept pirated stand-alone machines, and not genuine stand-alone machines. So, as everyone wishes, genuine stand-alone machines are dead."

"For players, the concept of 'pay only for good enough' is not a problem in itself and should not be blamed, but only if it is a healthy and orderly market."

"If the market itself is full of unfair competition, then 'pay only for good enough things' means that in addition to 1% of the top content producers, the remaining 99% of ordinary content producers will be improperly Those who compete, those who break the rules of the market, kill. "

"Like now, many video writers worked hard for three days of video, and were stolen by some people. You need three days, and he only needs one second. What do you use to compete with him? If the audience all Without this consciousness, I think it ’s the same content anyway. I see the same thing among people who steal videos. Who cares about your original author. So how many video writers do you think can be truly true except for the top people? stay?"

所以 "So, thank you for the establishment of the official ESRO platform in 2006. Without it, the domestic stand-alone game market will still be deserted and unproductive until now."

"Even if there are only one or two lone seedlings, it is just a flash in the pan and never grow into a towering tree."

因为 "Because no one really cares about it."

Qiu Hong took a sip of coffee, his expression stunned.

Pei Qian was silent for a moment and asked: "So ... Since the living environment of domestic stand-alone machines improved again in 2006, why don't you stick to your dreams and continue to come back and make stand-alone games?"

Qiu Hong smiled a little self-deprecatingly: "Because I gave up my dream."

"Remember what I said at the beginning? Persistence in dreams is the biggest failure."

"I made a stand-alone game when I first started in the industry, and persisted for more than two months without a salary. In the end, no one even knew its name."

"So I gave up my dream and made an online game with a fairy tale theme. This game allowed me to get a project bonus of 1 million a year, which can be said to be a success."

"So, what is my dream, is it important? Does anyone care? Who is I for to keep up with this dream? If I keep up with my dreams, I can only drink cold water and make instant noodles, and give up my dreams so that I can eat clothes. A worry-free life has attracted the attention of tens of thousands of players. Why should I insist? "

"So from that time on, I made up my mind. I just played gold games. My goal was to make more money. As for the great mission of revitalizing stand-alone games? What does it have to do with me? Even the players themselves Do n’t care, who am I insisting on? ”

"Actually, which of all the game makers who joined me in that grass-roots stage at the same time did not ever have a dream?"

"But those who are with me, those who insist on their dreams have left the industry, and those who give up their dreams like me can survive."

"Mr. Ma, you may feel that my experience does not apply to this era."

"Because domestic stand-alone games have become better and better, there is no piracy, and more and more people are paying for domestic stand-alone games."

但 "But the truth remains the same. Between dreams and reality, only a few people can have both. And most people can only make a cruel choice: either give up dreams or be taught by reality."

"Mr. Ma, this is my last words."

它 "It's not for everyone, maybe it's right, maybe it's not right. But anyway, I hope it can give you some inspiration."

Pei Qian drank coffee and did not speak for a long time.

Because of this topic, there is indeed some heavyness.

Pei Qian really does not know the relationship between the ESRO official platform, the extinction of piracy and the normal development of stand-alone games in the world. Now I know that it was because of the establishment of the ESRO official platform and the strict control of piracy that it saved the domestic stand-alone game market. This world is different from the world in its memory.

It's a big difference.

Qiu Hong said that if there is no official ESRO platform, domestic games will be deserted until today.

Pei Qian is very clear, he is right.

Because of all this, it was truly staged in my own memory.

But because of this, Pei Qian felt that he should say something.

The current environment ~ www.wuxiaspot.com ~ is already a paradise. The reason why Qiu Hong feels that he is in **** is because he has never seen real hell.

Pei Qian considered for a moment and said: "General Qiu, I know that people cannot truly empathize with each other. Many people can see it openly, just because they don't experience the pain. Therefore, they often advise others to be generous, It's all a matter of being prone to thunder. "

"But I still want to say a few words to you, okay?"

Qiu Hong nodded: "Of course, President Ma, the two of us are confidantes, but you can say anything."

Pei Qian said earnestly: "I know that it ’s painful to give but not getting what you deserve. Everyone is angry when their efforts are plagiarized. The world is full of injustice. Sometimes you ca n’t even distinguish Who is right and who is wrong, not every disaster can find a responsible person. "

"There is a creed in life, not everyone can stick to it, but everyone knows that it is right, this sentence is called: But do good, don't ask about future."

"General Qiu, don't let the tragedy of the times become your personal tragedy."

Qiu Hong repeatedly read the last sentence, silent.

After a long time, he looked up: "Mr. Ma, you can think that way, really good."

"Thank you."

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