Losing Money to Be a Tycoon

Saturday, September 3.

Tenda's new game "STRUGGLE" is officially launched!

Magic capital.

He An, who had just finished company affairs, returned home and was ready to rest.

Last Friday, I was going to go to Jingzhou to continue giving lectures to President Ma, but there were some minor problems in He An ’s own fruit game, which needed to be dealt with until yesterday.

Therefore, it was natural to postpone the lecture to Mr. Ma until next Friday.

Although it was caused by an emergency, He An felt that this time was also good.

Because today, Tenda's new game "STRUGGLE" is on sale!

For this game, He An is full of expectations.

After all, the several stand-alone games that President Pei has made before can be regarded as the benchmark for domestic stand-alone games, especially in terms of ideology and depth, which have reached a very high level.

And this time, He An, like all other players, is full of expectations for this game called "STRUGGLE", which is mostly a large action adventure theme.

He An is still worrying about what this last lesson should tell Ma.

The previous content is basically a high summary and summary of He An's decades of game production experience, full of dry goods.

From the idea of ​​a game, to the production, to marketing, all aspects have been covered.

But it is also because the content is highly concentrated and all are dry goods, so if you do n’t pull out some more dry goods in the last lesson, you will feel that it is worse.

As it happens, Tenda has provided new cases again!

He An wondered, there is still a week left to give a lecture to Mr. Ma, this week should be enough to get through this new game of Tenda.

Maybe you can get some inspiration from this game, or stimulate some dusty memories, and then squeeze out a little dry goods as teaching content?

It happened that the company's business was done. He An was ready to play a game and relax.

Turn on the computer and open the official platform.

Sure enough, the most prominent recommended position on the official platform homepage is a large leaflet that reads "Tengda's new game" STRUGGLE "on sale!"

It's just that there are only these characters on this leaflet, and there are no posters.

This is a bit strange.

Because general game promotion pages will have posters, putting beautiful scenes and characters in the game can improve the player's first impression and attract players to enter.

"Mr. Pei is really wayward, but after all, mr. Pei."

He An didn't mind it, so he went in.

If it is other game producers, this kind of conventional publicity plan should still be followed, but Pei will not need it anyway. Even if it is just a small word "Tengda New Tour" on the humble page, players are sure I will go in crazy to watch it.

When he came to the details page of the game, He An suddenly realized that something was wrong.

Because on this page, there are game text introductions and pictures!

game introduction:

The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the fateful cycle.

There are a lot of promotional graphics for the game below. These promotional graphics are very beautiful and the art style is impressive, but the only problem is ... the scenes and characters on the map seem to be very different from what you expected!

In the modern urban background, many foreigners wear clothes such as suits, T-shirts, and sweaters that can be seen everywhere in real life.

He Anren is a little embarrassed.

What about a good large action adventure game?

Indeed, there are some action-adventure games with modern themes, but those that often occur in mysterious islands and lost ruins, the scenes cannot be a modern urban background!

Judging from the screen of the promotional image, why aren't they side by side with action adventure games?

Even more confusing is the Chinese name of this slogan and game.

"The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the fate of rebirth"?

This sentence is too sad!

Yes, in a sense, this sentence is true. In many cases, the reality is helpless, and it is not based on human will.

However, it does not mean that this fatalistic idea should be preached!

Many times life is unsatisfactory, but we still have to try our best to live a good life, because there is no option to "give up" or "quit" in life. Striving is not to live better than others, but to live better than the past it is good.

What's more, the Chinese name "Struggle" is different from the original English name "STRUGGLE", and the meaning is instantly different!

The word STRUGGLE has many meanings. Before everyone thought that this was an action adventure game, so I subconsciously interpreted STRUGGLE as meaning of struggle and struggle.

But now the Chinese name is "Struggle", which is equivalent to directly eliminating all the imagination of the previous player, set the tone and make the game a realistic theme!

At the beginning of the game, before he entered the game, He An was beaten by President Pei's set of sarcastic operations.

At this point, the smarter player has realized that he seems to be being fooled.

"Mr. Pei made a realistic theme, and then I was afraid that everyone would not come to play, so he made a false propaganda?"

"No way."

"This is not a way to lie to players. It does not help sales but it will have an adverse effect. It will only hurt its reputation and cause greater losses.

He An was puzzled.

At this time, he suddenly realized something, and pulled out the information that Tenda had during the game's promotion.

Looked at the promotional materials, and looked at the game introduction.

I watched this three times.

He An was at a loss.

"Mr. Pei ... no false propaganda, all the truth is spoken."

"This is at best intentionally misleading."

"Is this a new routine?"

He An found that the content written on the game materials did exactly match the content of the game itself!

The reason why people have misunderstanding is mainly because of "collection of all actions". Everyone subconsciously thinks that since they have spent a lot of money on action collection, it must be an action adventure game!

As a result, it turned out to be a realistic theme.

are you crazy! What action is used to collect realistic subjects?

If it was someone else, then He An would definitely be furious and yell at it, thinking that it was false propaganda.

He An had previously said in a lecture to Mr. Ma that game marketing is an important part of the success of the game. If the game's publicity method is misaligned with the game itself, it will be a devastating blow for a standalone game .

The results of it?

The promotion of President Pei's new game is misplaced! And it's quite wrong!

He An was confused and confused. Mr. Pei made a mistake that seemed low-level to him, but this made him even more incredible.

Who is Bae always?

Marketing ghosts!

For each game, you can find the best way to publicize it, and know how to create topics among players.

Well, this is definitely a special marketing model!

It ’s just that it ’s special, and you have to know it after playing the game.

He An was preparing to buy the game, and found a second place that was confusing.

The dual protagonist model was purchased separately?

After clicking the buy button, an introduction page pops up, with the rich version on one side and the poor version on the other.

The original painting on the rich edition is a business elite in a suit and leather shoes, shaking a red wine glass from a floor-to-ceiling window on the top floor of a skyscraper, overlooking the city.

Text introduction: Born in a rich family, your struggle will be extremely smooth, but the fate of fate lies in the fact that everyone is equal before death. If you are wealthy and do not recommend buying, you will feel dull.

Price: 19 (original price 29)

The original painting on the Poor Man's Edition is a shabby poor man with empty hands, looking up at the towering skyscrapers on the endless streets of vehicles, with a hint of envy in the back.

Text introduction: Born in the home of the poor, your struggle will be full of pain, struggle and helplessness. You firmly believe that struggle can change destiny, but destiny is not intended to be changed by you. Whether you are poor or rich, it is not recommended to buy, because you will only harvest some meaningless negative energy.

Price: 79 (original price 99)

The buy buttons on the two sides are separate. Obviously, you can buy the poor or rich version separately, and there is no such option as "Buy All".

He An didn't care, didn't he just click the mouse once more?

I bought the rich version first and then the poor version.

However, when clicking the buy button of the poor version, a prompt box pops up on the page.

"There is no second chance in life. If you want to experience two kinds of life, you cannot enjoy discounts. The price of all purchases is the original price, and the total price is 29 + 99 = 128. Are you sure?"

He An carefully read this long text, her mouth slightly open, her face full of shock and question marks.

What do you mean?

Do something?

This pricing method really makes He An, such a knowledgeable and veteran producer, feel unheard of!

The other dual protagonist modes are all done in the game. After entering the game, choose which one to play.

It's better here, split it into two and sell it!

Not only that, but also separate pricing, selling 19 while selling 79, the price difference is a full four times!

But does the poor version really have four times more content than the rich version? Obviously impossible!

The most outrageous thing is that if you buy both versions, you can't enjoy any discount. It costs 128, which is six times the price of the rich version which can be bought for only 20 yuan!

In He An's view, this pricing strategy is also very outrageous. 19 yuan is obviously too cheap, and 128 is too expensive. If you compromise, would it be appropriate to sell around 98?

This current pricing strategy is not forcing players to buy only the rich version?

Moreover, this introduction is cruel enough.

The rich side seems to be hinting at some bad endings, and it is not recommended for the rich to buy.

On the poor side, it is directly said that it is impossible to change their destiny. It is also a bad ending, and it is not recommended for the poor and the rich to buy?

Isn't that saying, don't everyone buy?

Outrageous!

He An decisively pressed the payment.

How expensive are you? Am I the one who's $ 128?

I'll sell it at the original price, I'm happy!

I have to see what good things you hide in the poor version!

He An guessed that since it is a double protagonist and double version, there must be some connection between the two versions. Maybe some eggs and hidden endings can only be triggered by buying two versions together?

The more He An thought, the more I felt that this routine must be like I guessed.

If there is really no connection between the two versions, then something is wrong.

Because there is not a majority of players who buy a game without a brain, most players will still be affected by network evaluation.

If the first batch of players bought two versions, but did not find any Easter eggs or hidden endings, then they will definitely yell, and the players behind will not do such stupid things again.

He An felt that President Pei would definitely not make such low-level mistakes, so he was more firm in speculating that there would be hidden endings when buying two copies together.

So far, before entering the game, He An realized that the four theories he had talked about earlier had been overturned by two.

Choosing the right marketing method for game content? No.

Choose a game type with high market share? No.

If it is another game producer, He An can assert that the game is finished without even having to enter the game, because the starting run has gone too far, how could it reach the end?

But if it's President Pei, then He An thinks that he still has to finish the game before he can draw a conclusion.

Maybe, Mr. Pei can just overthrow all the traditional theories and give himself a surprise beyond his imagination?

He An first entered the rich version.

...

After a short black screen, a male voice spoke lightly in English.

This doesn't seem to be a narration, but more like the man is talking to himself.

"My father loves finding wisdom from distant Eastern cultures."

"Soon after I understood, he repeatedly taught me two words from the distant East: poor plan, rich conscience. And, Cangjie knows the etiquette, knows what to eat, and knows the honor and shame."

"My father said that in the original language, these two sentences were neat, concise and philosophical."

"But the translated English is completely invisible."

"He told me that the law of the jungle is everywhere in this society. We are high above us, but for this reason, there are countless people staring at us, trying to see us fall down and there is no place to die."

"My father said, don't trust the poor, never."

"It seemed to my father that we, and the poor people at the bottom, had become two species."

"I disagree."

"Of course, I won't argue with my father, because I know that I almost failed to come to this world because of a lunatic, but fell off the roof of a skyscraper with my mother."

"My father said, that's the poor."

"But I insist that it's just a lunatic."

After the black screen and subtitles, the game screen appeared.

The same over-the-shoulder perspective as the regular 3A masterpiece, it can be seen that this seems to be a uniformed Western police officer, and the rank is not low.

The place where he is now is inside a shopping mall, just empty, and it seems that everyone has been evacuated.

Several police officers waved at him anxiously.

A few lines appeared on the wall as a guide: "As hostage experts, 'negotiate' with hostage-taken criminals."

He An didn't see any criminals at all. He turned his perspective and seemed to only be able to go to the open window where the police officers were located.

The police officers waved anxiously.

So He An controlled the police officer and walked over.

The police officers began to help police officers tie the safety ropes with hands and feet. They replaced him with suction climbing gloves and climbing boots, and then let the window open.

"That pregnant woman is dangerous. The abductor is emotional. Once our sniper shoots, the abductor may fall with the pregnant woman. Sheriff Henry, please!"

He An controlled Henry to climb out of the window, using suction climbing gloves and climbing boots, all the way up the glass curtain wall of the building.

As he continued to climb upwards, new task instructions appeared on the glass curtain wall at intervals.

"Hostage experts arrived at the scene."

"Hostage experts are ready."

"Hostage experts are ready to start 'negotiations.'"

The more you climb up, the more you can hear the shouts coming from above your head.

"Don't come over, otherwise I will jump!"

"Help, help ..."

"Please don't be nervous, we are here to negotiate, we can promise your terms ..."

The criminal's crazy roar, the hostage's crying cry, and the police's words using a loudspeaker to appease the criminal were all mixed up, making people feel inexplicably restless.

And shortly after the prompt "hostage experts are ready to start 'negotiations'", Henry also reached the top level and quietly came under the criminals.

I saw the criminal holding a long table knife in his hand, standing on the neck of a pregnant woman, standing on the edge of the building.

The criminal seemed to realize that there was a sniper, but he held the knife in his right hand and strangled the pregnant woman's neck with his left hand. If he was shot, he would fall off the roof.

Henry came silently under the criminal, left his right climbing glove on the curtain wall, then took out his gun and aimed at the criminal's back.

"boom!"

With a gunshot, the criminal's head burst into blood, and in the screams of the hostages, two people were shaking!

"Hostage expert 'negotiation' ends."

Henry reached out his sturdy right hand and supported the pregnant woman steadily, while the criminal's body, www.wuxiaspot.com, fell towards the bottom of the building.

At the moment of the fall, Henry saw his face.

Before his death, despair, terror, and madness remained on his face, and many emotions mixed up, making him look ashamed.

After a pause like the slow motion of a movie, the camera continued to fall, fall, fall ...

At the moment before landing, everything stopped abruptly and the screen turned black again.

"My mother was frightened, so I came to this world two weeks in advance."

"Some friends say I was born with a golden spoon."

"Some friends also said that I was born at their end."

"I never deny this. Because for people like us, no matter whether it is suffering or struggle, they cannot be used as a bargaining point with others."

"Few people will recognize the struggle born on the finish line."