Losing Money to Be a Tycoon

September 29th, Thursday night.

Li Shi returned to the sloth apartment in the dawn of the city early, turned on the TV, and waited for the CCTV Financial Channel's "Financial Observation" section to begin broadcasting.

The program list has been announced long ago. This column will be a column that deeply analyzes the business model of Tengda Group. The title of the program is:

"Tengda Group: Always believe that something inexplicable is about to happen."

Just look at the name, people have a strong interest!

Like Li Shi, there are still many people waiting for this show to start.

Because everyone wants to know how this column will analyze the business model of Tengda Group.

"Financial Observation" is a professional financial column and a chat news commentary program. It often invites financial media, experts, scholars and entrepreneurs as guests to realize the "living" and "media" of economics in the form of chat "On the premise of ensuring easy-to-understand, but also has a strong professionalism.

Of course, there are now many so-called "media economists" who often show their heads and are touted by a lot of media, but in fact they have no real knowledge and even lack the "conscience" that scholars deserve.

However, because of the platform, the Financial Observation column has not experienced a similar situation, so it is still very popular.

Li Shi has also watched several episodes, and his analysis of the business models of some companies has benefited him a lot.

And this time, what kind of spark will the financial watch column encounter with Tengda Group, which has expanded rapidly in two years?

Thinking about it makes you look forward to!

Soon, the program officially started.

...

"Deeply observe the economy and serve the people's life. Hello everyone, I am the host Wang Zheping."

"Tengda Network Technology Co., Ltd., a local company established in 2009 in Jingzhou, has been operating in technology, video games, internet cafes, catering, online literature, logistics, fitness, renting houses, etc. in just two years. field."

"Compared with the companies before our financial observation section, it is not that large in scale, and it has not achieved the position of the industry leader in most fields. It seems that it is somewhat 'miscellaneous but not refined.'"

"Many people criticized Tengda's business model as" great and chewy, "and" three hearts and two minds. "

"On the surface, this seems to be the case. Every time Tengda makes a breakthrough in one field, he can't wait to march into the next field, and even often gives people a feeling of being 'impatient.'"

"However, as the scale of Tengda Group continues to expand, we may wish to reflect on how Tengda Group's business model is really like some people say," miscellaneous but not refined "? Can we build such a company in just two years? Mr. Pei of the business empire, did he make a low-level mistake in his development strategy, or did he think otherwise? "

"Today's Financial Observation column, we specialize in the economics expert Professor Bai Qimiao, for us to deeply analyze the deep strategy behind the seemingly unreasonable" Tengda Model "!"

Before the program officially started, a short film was broadcast, which included most of the achievements of Tengda Group so far.

Including the excellent game works praised by the official platform many times, the fish takeaway that actively responds to the garbage classification, the star project Thrill Hostel in the transformation of the old industrial zone, the Tengda life APP that brings convenience to Beijing and so on.

Then, the host started a conversation with Professor Bai Qimiao and entered the topic.

Professor Bai Qimiao had gray hair and wrinkles on his face, and his speech was slow and tidy, making people sound very comfortable.

"Tengda Group is an interesting company, and I also conducted a simple research on it."

"Many people on the Internet have said before that Tengda ’s business model is 'miscellaneous but not refined'. Why? Because looking at the development history of Tengda Group, you will find that when you start playing games, you do half of it, and then you do online. Coffee, Internet cafes have improved, and they go to restaurants, fitness, renting houses, and other industries. "

"This is obviously completely contrary to the general business model."

"General companies are pursuing a certain field. For example, ordinary people make Internet cafes. Internet cafes are successful. The next step is to open branches in other cities, and then work hard to find investment, burn money, and expand quickly. Way to quickly open Internet cafes to the whole country and quickly occupy the market. "

"But Tengda is just the opposite. When it becomes an industry, it is thrown aside, and then a new industry is opened. For the original industry, let it spontaneously die, without financing, or continue to invest in large scale, let it Slowly develop. "

"So, so far, in addition to its games, movies, mobile phones and other businesses, Tengda's other major businesses are mainly concentrated in Jingzhou City, and it will expand to Handong Province at most."

"Tenda Group does not touch those super first-tier cities that many young companies particularly prefer."

"Many people say that Tengda's decision is too stupid. Why? Take netizens as an example. If you pool funds to open netizens to the whole country, the market share of Touch Fish Internet Cafes may be dozens of times that of the current one. , When the time comes to split the listing, how fast will this money come? "

"But recently, this voice has obviously decreased. Why? Because everyone sees the advantages of the" Tengda Mode "."

"Because we found that Tenda's various physical industries can support and help each other. Every time they enter a new field, it is not a rash decision, but it is obviously well thought out."

"What are the disadvantages of this business model? The effect is slow."

"Only using my own money and having spare money to open branches and continue to expand, this is definitely much slower than the conventional model. Many startups have raised several rounds of financing in a year or two, and the market share has reached 60-70%. Even higher, while looking at Tenda ’s physical industry, although it is not small in size, it has not yet completely walked out of Handong Province. "

"The speed of expansion in a certain area is obviously not at the same level."

"But what are the advantages of the Tenda model? The foundation is strong!"

"You will find that these industries are interconnected and support each other, forming a very stable business closed loop."

"When a new industry goes online, all customers in other industries can be immediately diverted away, and the problem of starting can be easily solved; and after the customer is used to it, the stickiness will be particularly strong, even if it is other It is not easy for competitors to fight the price war! "

"Of course, both business models do not matter whether they are right or wrong, they are both successful. But it is clear that Tenda's model is more stable and more reliable, and once it is formed, it is almost difficult to shake."

"So I said, Tengda Group is not small."

"Many companies now think of how to burn money to do data, attract more money, and then find large companies to buy, sell the company directly, and achieve personal financial freedom."

"Is this kind of behavior right? I don't comment. But this behavior is obviously too short-sighted. It is impossible for this model to create a real Big Mac."

"The Tengda model is particularly stable, one step at a time! Its ultimate goal is to be a very large-scale enterprise with strong anti-risk capabilities. Its future competitors will be Shenhua Group and foreign pineapple technology. Behemoth in multiple fields. "

"The purpose of this President Pei is obviously not to achieve personal financial freedom by" selling the company ", but to really break the wrist with these big companies."

"And this kind of long-term vision and patience is something that ordinary entrepreneurs do not have, and we should encourage and promote it."

Moderator Wang Zheping nodded: "Professor Bai, do you think this model of Tengda can be learned or copied by other companies?"

Professor Bai Qimiao shook his head: "It's difficult."

"The reason why Tengda Group can adopt this model is because their founder Mr. Pei has a long-term vision and is good at layout. At the same time, the continuous financial resources provided by Tengda Games can support this wide-ranging business model.

"If the average company wants to adopt this model, it is likely that any project failure will drag down the entire company's capital chain, and the risk is too high!"

"However, this also illustrates the value of Tengda Group. We should cherish such private enterprises."

The host Wang Zheping nodded: "So Professor Bai, what do you think of this slogan from Tengda, which is the topic of our program?"

Professor Bai Qimiao smiled slightly: "This is a very interesting slogan used to describe the Tengda Group, it is just right."

"In my opinion, there are two ways to interpret this sentence:"

"The first one is for all users to convince all users that Tengda is a company that can create miracles and surprises."

"Customers must always believe that Tengda will surprise them."

"Because Mr. Pei's layout is very complex, many industries are even unrelated at first glance, so it will give people a feeling of 'inexplicable'."

"But once the mystery is revealed, it will make people think it is unexpected and reasonable."

"The second one is for all employees, it is to cultivate employees' optimism and risk awareness."

"An economist abroad has proposed the concept of the" Black Swan Event ". This concept is very complicated, so I will not go into it."

"This sentence is clearly consistent with the 'Black Swan Theory.'"

"Always believe that some inexplicable event is about to happen. This is to emphasize the coexistence of opportunity and risk. Be ready to meet the opportunity at any time, and be ready to meet the risk at any time."

"Sometimes, things you do n’t know are more meaningful than things you know."

"I think it is this high degree of risk awareness that made Mr. Pei attach great importance to the anti-risk capabilities of the entire company and created the prototype of a special business empire like Tengda."

Moderator Wang Zheping nodded: "Okay, thanks to Professor Bai for his in-depth analysis of Tengda's business model, then Professor Bai, what do you think, for other entrepreneurs, what kind of guidance can this financial observation column provide them? What about? "

Professor Bai Qimiao thought about it and said: "It is not possible to learn this business model of Tengda, but other companies can cooperate with Tengda."

"I think, with Pei's risk awareness and Tengda's ability to resist risks, Tengda Group should be a good partner!"

"Cooperating with such entrepreneurs is definitely better than cooperating with entrepreneurs who are dedicated to burning money and selling companies!"

...

Seeing this, the 11th and 12th floors of the Urban Dawning Sloth Apartment fell into silence at the same time.

Pei Qian's head was filled with question marks, while Li Shitou was filled with exclamation marks.

Li Shi realized a very serious problem. UU reading www. uukanshu.com

A large number of companies will soon come to cooperate with Tengda, and may have to grab soup with themselves!

And Pei Qian also realized a very serious problem.

Originally, he just set an empty pot and burned on the fire. As a result, Mr. Li and others came with some ingredients inexplicably, and then stuffed all these ingredients into their mouths. They were willing to drink only soup.

Now, I am afraid that more diners who bring their own ingredients will come to share soup!

Pei Qian seems to have seen the tragic picture of eating meat and choking to death.

The only good news is that it will be settled tomorrow, and how to eat meat will be the next cycle.

But the night before the settlement, Pei Qian's mood was still inexplicably complicated.

There is a little sadness.

Is it so difficult to secretly lose some money?