Losing Money to Be a Tycoon

Tuesday, October 25.

Community of Handong University ’s family.

Yu Ping came down from the taxi, took out his mobile phone and glanced at the specific address and house number.

Today, he is going to visit Kong Zhemin, a highly respected and old professor in the literature department of Handong University.

Professor Kong Zhemin, born in 1946, is a first-class professor of humanities and social sciences of Handong University, and a doctoral tutor. He is also the director of the Chinese Language Education Institute of Handong University, the chief editor of the Chinese textbooks for elementary and middle schools, and a member of the expert committee of basic education. Editor, convener of the expert group for the revision of the language curriculum standards, etc.

In short, it is a well-deserved master in the academic circle of Handong University and even the entire domestic academic circle.

Wealthy company executives, Yu Ping'an sees more, there is nothing to be nervous about.

But to meet a real master like Professor Kong Zhemin, it is completely different.

Yu Ping'an calmed down before going upstairs and carefully reviewed the preparation of "useful APP".

He came today to invite Professor Kong out of the mountain, but it was not so easy.

After receiving the development task of "useful APP" from President Pei last time, Yu Ping An immediately started to re-plan the business of the entire department and optimize the staff structure.

Some people continue to develop and improve the functions of Tengda Life APP, while others are drawn out to form a R & D team of "useful APP".

When he received the task from President Pei, Yu Ping was totally confused.

Because in his view, the "useful APP" development cycle is too long and extremely difficult to make money, it is really not a good project.

However, he still strictly implemented the request of President Pei, and started the preparation seriously.

Because Yu Pingan is very clear, Mr. Pei emphasizes one thing when doing software, that is, "iteration"!

It can be seen from the development process of its own department. From "Xueba Come" to "Tengda Life", this APP has been revised several times, the content has been constantly adjusted, and the user group it has faced has also undergone tremendous changes.

It can be said that without the "iteration" that Mr. Pei has been promoting, there can be no success of "Tengda Life APP" now!

Therefore, even if it seems that the new project "useful APP" that Mr. Pei wants to do is not very reliable now, with repeated iterations in the future, he will always meet Mr. Pei's expectations and achieve great success.

For this, Yu Ping'an is convinced.

It was only during the process of starting to develop the "useful APP" that Yu Ping'an encountered more problems than he thought about.

President Pei has given the basic structure framework of this APP: it is a content output platform, which should be a tree structure.

The part of the trunk is somewhat similar to an encyclopedia website: the root of the tree is a keyword and a basic concept, the branches are concepts and explanations derived from this keyword, and the leaves are questions and answers for a specific derivative concept.

The structure of the entire APP is like a forest of trees: the key basic concepts will be related to each other and support jumping between entries, or in a large category (such as literature, physics, games, etc.) Search within categories.

That is to say, the encyclopedia mode and the question and answer mode are grafted together, and the form is only a little innovation, but it can greatly improve the efficiency of users to obtain information.

But if you want to realize the infrastructure framework that Pei always needs, you still need to devote a lot of time and energy to work together in detail and content.

For example, how to design the sub-interface of each level of the APP, how to arrange the page layout so that users can see key information at a glance, how to allow managers to freely add or delete entries or modify the entire tree structure ...

These are the key issues that product managers need to have a headache.

In addition, it is the content output problem on the "useful APP".

Since "useful APP" is a content output platform, whether it can be popular or not depends on whether the content above is good or not.

Specifically speaking, there are only three points:

Whether the content is accurate without error information;

Whether the content is streamlined and there should be no spam;

Whether the index is convenient, can you quickly find the content you want to check.

After all, it still depends on people.

If the content producers on the platform deliberately release false information and spam to defraud traffic, then this platform will certainly not succeed.

Even if it is to be supervised, it can only be used to supervise the less excellent producers.

Involves some professional concepts, it must still have the professional tycoon come forward, in order to accurately determine whether it is correct information, wrong information or spam.

So, where to find these excellent producers?

Yu Ping's first thought was the college.

It is also possible to invite Daniels from various industries. For example, when it comes to issues related to the Internet industry, invite senior executives of some Internet giants, and these people must be really talented.

But the problem is that these bigwigs are successful people. To be busy with their own work and career, they do not necessarily have time to do these trivial things.

Moreover, there is a big difference between mastering knowledge and explaining knowledge.

"Useful APP" is more like a platform for explaining knowledge. The encyclopedia model has developed to the extreme, in fact, it is a textbook. The problems related to the encyclopedia entry are actually detailed explanations of the textbook.

Therefore, postgraduates, young lecturers, professors, etc. in universities are the most suitable candidates and the backbone of this APP.

Daniel in various industries can only be used as a supplement.

And the "useful APP" is all-encompassing, where should this dumb-going work start?

Yu Ping's first thought was some basic knowledge.

Mr. Pei said, "useful APP" is a long-term plan, some ambiguous problems would rather not be done, or wrong.

Start with a certain area of ​​basic knowledge, do a little bit, try the water, if the effect is good, then expand to more areas, and expand step by step.

No quantity, only quality, to ensure that this APP really worthy of its name.

Therefore, Yu Pingan went to the official of Handong University and visited Prof. Kong.

Handong University, especially the College of Liberal Arts, is quite supportive of this cooperation. In fact, the school-enterprise cooperation has always been strongly supported and advocated by the state. Many science colleges and enterprises jointly carry out research projects, which is not new.

Because of the special nature of the profession, the College of Liberal Arts has little cooperation with enterprises. If this “useful APP” succeeds, it is also a win-win attempt.

What's more, Tengda Group is based in Jingzhou, and President Pei donated five times for his alma mater. With this relationship, it is much easier to talk about cooperation.

The only problem is that the college cannot make a decision for Professor Kong Zhemin.

Because Professor Kong is going to bring graduate students, give lectures to undergraduates, and still have to do research, does the old gentleman have the time and energy to join this project as a special consultant?

Therefore, today Yu Ping'an wants to move Professor Kong, the great Buddha, and he has to use all his means.

After calming down, Yu Ping entered the family building and came to the second floor to knock on the door gently.

After a moment, the anti-theft door opened, and a gray-haired, spirited old professor looked up and down at Yu Ping: "Is President Yu right?"

Yu Ping An quickly said: "Kong Lao, please call me Xiao Yu, sorry to disturb you."

Professor Kong Zhemin smiled: "Do not disturb, please come in."

Yu Ping followed Professor Kong Zhemin into the living room. The situation here is similar to the imagination. The sofas and furniture are basically made of wood, which looks like a sense of the age. Full of books.

Professor Kong Zhemin also poured a cup of tea to Yu Ping, and Yu Ping was a little panicked.

After chatting for a while, Yu Ping did n’t dare to delay Professor Kong ’s time and went straight to the topic: “Lao Kong, my intention, the leader of the School of Letters should have already spoken to you briefly. I will talk to you in detail. Tell us about the specific content of our APP. "

"I was in charge of Tengda Life APP business in Tengda Group, now I am in charge of this‘ useful APP ’, I just want to be a knowledge sharing community combining‘ Encyclopedia ’and‘ Question and Answer ’models ...”

Professor Kong Zhemin listened carefully, UU reading www.uukanshu. com nodded from time to time, and there were occasional flashes of doubt in his eyes, but did not interrupt Yu Ping's story, but waited for Yu Ping to tell the whole "useful APP" starting point, specific structure, charging mode, incentive mode, etc. Only then began to integrate all this information and think carefully.

After considering for a moment, Professor Kong Zhemin said: "Zong Yu, listening to your description, this software seems to be somewhat similar to HowNet for retrieving academic literature and academic papers. What is the difference between the two?"

Yu Pingan replied immediately: "Of course it is very different."

"Popularly speaking, the people we face are completely different, and the goals we want to achieve are also different."

"Academic papers and academic literature, including textbooks for various courses in universities, are certainly the most essential and cutting-edge knowledge, but to read, understand, and master these contents, in fact, a high threshold is required."

"For most ordinary people, even if they are allowed to read this knowledge, they will not understand it."

"If science is the goal, this efficiency is definitely very low."

"So, the software we are making is mainly aimed at the general public, and we are committed to popularizing these expertise in a relatively easy-to-understand way."

"What we are doing is to understand the low-cost professional content, and it is more inclined to let users" understand "rather than" fully master "."

"The biggest difference between this software and the Q & A platform is that the above knowledge is filtered, we will try our best to avoid spam, and have a more advanced indexing mechanism, which greatly improves the efficiency of knowledge acquisition.