Losing Money to Be a Tycoon

The latest website: On the other side, Pei Qian turned off the live broadcast, finally letting go.

He is no longer in the company, but has come to Touch Fish Internet Café, and used his mobile phone to watch the last part of the food stall competition.

Because the game is not over yet, the company has already left work.

Pei Qian made three orders to make employees unable to work overtime, and of course they must not break the rules, so they rushed to work on time and left with the employees.

When I arrived at Moyu Internet Cafe, I ordered a dinner and watched the end of the food stalls while eating.

The final result of the food stall competition is basically in line with Pei Qian's expectations.

This event costs a lot of money, and invites more famous food stall owners from all over the country, and charters in luxury hotels, as well as food, photography and other expenses.

The event itself did not bring any heat to Tengda. Although the cold-faced girl appeared, she was criticized and devalued by the judges. It was worthless and had a completely negative advertising effect.

It is conceivable that the cold noodle girl brand must be cooler than cooler.

In the catering industry, the most important thing is repeat customers, and the key to attracting repeat customers is taste and reputation.

Now the reputation of the cold noodle girl has collapsed, and the tastes that have been blown up to heaven have been returned to the original form. There will not be many people going to the cold noodle girl's store to eat, so the money to maintain the normal operation of the store is equivalent to hitting the water.

Pei Qian even had a bolder vision.

If the cold noodle girl has always been in such a deadly situation, and she is not profitable, then then Pei Qian can try to do some publicity and spend more money.

Advertising costs much faster than normal business!

Of course, the premise is to make sure that the cold girl is dead. No matter how you advertise, you can't save it.

Now we can't take it too fast, we have to wait and see.

Thinking of this, Pei Qian was in a good mood, and even the food of the fish Internet cafe was a bit sweet.

...

In the evening, Qi Yan finished her follow-up work and came home shortly after receiving the message from her colleagues.

"The video for today's game has been cut and uploaded."

Qi Yan immediately replied: "Well, it's hard, take a good rest."

According to Meng Chang's original plan, this video should be cut carefully. It should be done according to the standard of variety shows. With various special effects, it is necessary to ensure the effect of the program.

However, Meng Chang's plan is no longer counted.

Qi Yan called and asked for He Desheng. He Desheng said that this video does not need to be taken too seriously, just cut it and hang it on the Internet.

So, after the event, Qi Yan’s colleagues started editing, without adding any special effects, and uploaded it directly to the Internet.

Qi Yan arrived home, and the video just happened to be approved.

She looked at it, and the video was as expected, with little playback.

Qi Yan is too lazy to take care of these things anymore. After all, in her view, this time the stall food competition is over, and there will be no follow-up.

Most of this video will be buried in the ocean of the Internet like most videos on the Internet.

Of course, spending money can go to the home page, but it seems unnecessary.

Although today's game was quite successful, Qi Yan couldn't understand the significance of such a method. She couldn't help but have deep doubts about her future career in the cold noodle girl.

At this moment, she received another message from another colleague.

"Sister Qi, it seems that many people are discussing this game online, and some people are analyzing the deep meaning of this game!"

Seeing this message, Qi Yan looked blank, and a question mark floated on her head.

It is understandable to discuss this game, what is the ghost of analyzing the deep meaning of this game?

This stall food contest was originally just to promote a marketing campaign of the cold noodle girl, what deep meaning can it have?

With these confusions, Qi Yan searched the Internet and quickly found what the netizens discussed.

Although the cold noodle girl brand is already cold, there is still some discussion on the Internet, and it is very high.

After all, as a representative of the internet celebrity restaurant brand, the cold noodle girl hit the advertisement on the entire network when it was the hottest, and all kinds of wonderful marketing activities left a deep impression on netizens.

Later, netizens started a heated discussion about whether the "cold noodle girl" was a new business model or a scam. Until the previous cold noodle girl closed down, this discussion gradually came to fruition.

Therefore, once news about the cold noodle girl appears online, there will still be many netizens participating in the discussion.

This time, netizens discussed the question of "Where will the cold noodle girl in the post-Meng Chang era" go? The stall food contest is a fuse.

The article that has been reprinted and discussed the most is an article called "Broken and Standing" of the Cold Noodle Girl from the Street Food Contest.

This article has just been published, and has received tens of thousands of views and hundreds of comments in less than an hour, and it is still increasing rapidly.

Qi Yan looked at it and thought that the author's name was familiar to him. Once again, he turned to his previous article and found that it was the author who wrote "The Cold Girl's So-called Internet Thinking Is Just Pretending!"

The previous article was written before the cold girl went bankrupt, and it was a perfect make-up.

The sentence "Meng Chang is like a child sitting in the car co-pilot, posing a driving posture, thinking that he is in control of the direction of the car, and collecting money from passengers as a driver; but in fact, regardless of the car It’s still the road, and it’s not under his control.” It can be said that it was a murderous attack that gave the cold-faced girl a heavy blow in public opinion.

At that time, Qi Yan also read this article and admired the author very much.

At that time, the cold-faced girl seemed to be all right, but in fact it was already undercurrent.

It certainly has many problems, but these problems are not clear to everyone.

The author of this article can not only see the crux of the cold girl, but also convey these contents to others with such easy-to-understand vocabulary and justified metaphors. This is definitely a master.

This time, he actually wrote another article about the cold girl.

What will this article say?

The cold-faced girl is already cool. If the author only declares the correctness of his foresight, this article is not necessary.

With some confusion, Qi Yan clicked into the article to view.

"The cold-faced girl went bankrupt like the author’s previous prediction. It is said that Meng Chang became a executor after carrying millions of debts. His whereabouts are still unknown. This all proves the author’s previous foresight and proves that Meng Chang has always been The emphasis on'Internet thinking' and'following the trend of the times' are just beautiful scenes that can deceive investors but not business rules."

"Many people say that the cold noodle girl is over and I don’t see any possibility of turning over. I thought so before today, but after collecting some industry information and seeing today’s stall food contest, I suddenly changed my mind. ."

"It is rumored that Tengda Group has acquired 70% of Lengmian Girl's shares and obtained absolute control. Although it is unclear which aspect Mr. Pei took in Lengmian Girl, the author can be 100% sure that Pei I have always found a way to break the cold girl in the post-Meng Chang era. This time the food stall competition is the beginning!"

...

Seeing this, Qi Yan was a little confused and surprised.

As an insider of the cold noodle girl, she is very clear about the situation of this food stall competition: This was originally a marketing campaign designed by Meng Chang to promote the cold noodle girl.

Therefore, the analysis of this article is a bit ridiculous. How could the food stall competition be the way to break the situation found by Mr. Pei?

But Qi Yan thought about it again, and it seemed that there was such a possibility.

President Pei deliberately asked to change the recording to live broadcast, and let the judges judge the cold noodle girl realistically and harshly.

Mr. Pei is so busy, is it necessary to ask such trivial matters?

Are these two insignificant changes not Mr. Pei's whim, but something else?

Qi Yan hurried to continue reading.

...

"The author has previously analyzed that Internet noodle brands like Cold Noodle Girls have almost the same crux: focus on marketing and light on products. In layman's terms, they are too much touted, and their own products cannot reach the level of marketing touts."

"The author once said that in any era, no one will be more stupid than anyone. No matter how smart a person can only deceive consumers for a while, not a lifetime. The cold noodle girl's roast cold noodles are really delicious, everyone There are answers in my mind. No matter how good the marketing is, the taste of roasted cold noodles can not be reached, and finally it is a castle in the sky."

"The cold-faced girl's crux also reflects Meng Chang's biggest flaw as an entrepreneur: he has been trying to look up and far away, but he has not been down-to-earth."

"So, the failure of the cold-faced girl is a necessity."

"But after the cold noodle girl changed her boss, President Pei passed the stall food contest and wanted everyone to pass on a brand-new business philosophy, that is: seek truth from facts, value products, and respect talent!"

"This is a far cry from the management concept of the cold noodle girl under the leadership of Meng Chang, or completely contrary."

"In this food stall competition, we can see that the cold noodles of the cold noodle girls compete with the cold noodles of the excellent stallholders all over the country. The judges are not partial to the cold noodle girls of the organizer. They are objective and even harsh. Pointed out many problems with the cold noodle girl's cold noodle."

"This shows two things:"

"First, there is a definite answer to the taste of the cold noodle girl during the Meng Chang period. It is more delicious than the average roadside stall, but it is far less delicious than Meng Chang."

"This is equivalent to the official conclusion of the coffin, which totally negates Meng Chang's previous bragging of excessive marketing methods, and tells all consumers the truth about the taste of cold noodles."

"Second, since the business philosophy of Meng Chang's period was denied, it is also proclaiming the establishment of a new business philosophy to everyone!"

"Meng Chang has been blowing the cold noodle girl how delicious the roasted cold noodles are, but in today's food stalls, the original form is revealed. Whether it is the fire of the cold noodles, the amount of seasoning, the timing of the water spray, the cold noodles The girl’s cook didn’t make it well, and it’s not even as good as some good vendors."

"This shows that Meng Chang's so-called "strict requirements for taste" just stayed on his mouth. He didn't really study the taste of grilled cold noodles. UU reading book www.uukanshu.com"

"And Mr. Pei conveyed to everyone that this concept is actually: the cold noodle girl will strictly control the details to further enhance the taste and taste of baked cold noodles; at the same time, we must also be realistic about the taste, no longer Engage in any false propaganda!"

"In addition, the most critical point is the emphasis on talent."

"This food stall competition brings together excellent food stall owners from all over the country. Pei always showed a thirsty attitude through this competition and tapped the folks who are really good at cooking snacks. Give them a better stage to show themselves!"

"So, this food stall competition looks like an ordinary marketing activity, but the meaning behind it is very significant."

"You can think of it as a summary: Summarize and criticize the previous Meng Chang's wrong business philosophy; you can also see it as a manifesto, proclaiming the correct business philosophy that the noodle girl will adopt in the future!"

"How will the cold-faced girl develop in the future? Can this already-cool brand really pick up in President Pei's hands? Let's wait and see!"