Losing Money to Be a Tycoon
Chapter 937: The "sincerity" of various live broadcast platforms
After the meeting, Chen Yufeng was full of doubts, while looking for Zhao Xuming's number in his mobile phone address book, while trying to figure out the true meaning of Mr. Pei's words.
What puzzled him was that Mr. Pei said that money is not the first, but friendship and sincerity are the first.
What is friendship and sincerity?
The live broadcast platforms are competitors, and there is no friendship between them. What kind of friendship and sincerity are there?
If the broadcasting rights are sold cheaply, I am afraid that not only will they not reap friendships, but other live broadcast platforms will ridicule the rabbit tail live broadcast in private as silly and naive.
So Mr. Pei definitely didn't mean to sell the broadcasting rights at a low price.
The so-called friendship and sincerity should be put first, which means that the other party's friendship and sincerity to the rabbit tail live broadcast should be put first.
The friendship and sincerity of the other party depends on the performance of the other party.
And Mr. Pei specially emphasized that the focus is not money, but something other than money.
What are these things?
Chen Yufeng couldn't think of it, not to mention that even if he thought of it, it was not easy to say directly, it seemed a bit like extortion.
But that’s okay, you can let the vice presidents of various live broadcast platforms give full play to their subjective initiative and take the initiative to propose. Chen Yufeng can consider and consider according to the conditions put forward by everyone.
Thinking of this, Chen Yufeng had a good idea, and immediately dialed Zhao Xuming's phone.
"Hello? Mr. Chen, what's the matter?" On the other end of the phone, Zhao Xuming's voice was very enthusiastic.
After all, the rabbit tail live broadcast and the ICL league are still in the honeymoon period, and the previous cooperation is more pleasant. Although most of the enthusiasm is earned by the rabbit tail live broadcast, Zhao Xuming is also earning, so his attitude is still very positive.
Chen Yufeng relayed Mr. Pei's words, which means he intends to distribute the broadcast rights of the ICL League.
Strictly speaking, after buying the exclusive broadcasting rights of the ICL League, Rabbit Tail Live can distribute at will without violating the current contract, and there is no need to seek the opinions of Zhitou and Longyu Group.
But I still have to say something.
On the one hand, it is out of courtesy, on the other hand, it is more convenient to come forward with Zhao Xuming to contact the person in charge of all live broadcast platforms.
Zhao Xuming's voice instantly rose by several octaves: "Really?"
In the surprise, I couldn't believe it.
What does Pei always think about, why would he choose to sell the broadcast rights of the ICL League at this juncture?
Now the ICL League is booming and the popularity is getting higher and higher!
In fact, for Zhitou and Longyu Group, it is definitely better to distribute the broadcasting rights. Although the distribution of broadcasting rights this time has nothing to do with them in terms of income, the popularity is different after all.
Multiple platforms will broadcast the ICL League. There must be more viewers, greater popularity, and greater publicity. There is no doubt.
In other words, this incident is definitely beneficial to Zhao Xuming and Finger Company.
On the contrary, for the Tuwei live broadcast, distribution means no longer solo broadcasting. While making money, it also gives up the opportunity to drain the Tuwei live broadcast and bring more popularity. It seems a little short-sighted, not like President Pei. for.
If Chen Yufeng hadn't mentioned this matter, Zhao Xuming himself would definitely not mention it, and would not make himself boring.
But since Chen Yufeng took the initiative to mention it, and it was President Pei's intention, of course it was a must!
Zhao Xuming said: "Well, Mr. Chen, I'll go to meet the person in charge of several live broadcast platforms, and I will have a meal at the magic city tomorrow and meet in detail. How about?"
Chen Yufeng knew that such a big matter would definitely not be finalized online, and he would definitely have to meet, so he agreed.
Moreover, Chen Yufeng also took this opportunity to give some hints to the persons in charge of various live broadcast platforms, so that they could think ahead of time how to show their "friendship" and "sincerity."
...
...
Tuesday, March 13.
Magic City, the headquarters of Longyu Group.
"Oh, President Chen, please inside please, please inside please!"
"Ms. Zhu is here? Please come in."
"Mr. Peng, Mr. Liu, come here, they are already in the conference room."
Zhao Xuming was full of spring breeze, and was hospitable.
Of course he has reason to be happy.
Before the vice presidents of these live broadcast platforms, it was too expensive to buy the broadcast rights of the ICL League for seven or eight million. They called these people one by one, but they refused to buy them.
Now, it is not good for these people to come to the magic city obediently, and then buy back the broadcasting rights of the ICL League?
Of course, the Longyu Group won't make a cent for the distribution of broadcasting rights this time, but as it is, there is no money, but there is enthusiasm, so Zhao Xuming is definitely not losing money.
Although the vice presidents of these live broadcast platforms were a bit embarrassed, they still laughed.
For business, although there was a little friction before, since President Pei is willing to sell the broadcast rights of the ICL League and distribute the heat to everyone, it is of course a good thing.
Soon, everyone sat down in the conference room, ready to start talking about business.
In fact, Chen Yufeng had already called and communicated with these people briefly yesterday, and everyone knew everything about this time. So after a brief introduction by Chen Yufeng and Zhao Xuming, he quickly got into the topic.
Chen Yufeng looked around at the vice presidents of the live broadcast platforms who were present today, and there were some familiar faces and some unknown ones.
A total of seven or eight people came today, but in the end, there are only three to five platforms that can actually make a deal. But this does not affect other platforms to join in the fun.
Chen Yufeng said: "Everyone, this time ICL league broadcast rights are distributed. Mr. Pei said that money is secondary, and the key lies in your sincerity. How are you thinking about it?"
The vice presidents of several live broadcast platforms looked at each other. In fact, everyone already had an idea in their hearts, but they were not sure who would speak first.
Finally, Liu Liang of ZZ live broadcast spoke first.
"Mr. Chen, Mr. Pei's sincerity is of course easy to say. Money must be one aspect. We decided to give 12 million to buy the broadcasting rights of the ICL League."
"In addition, our platform also has a few good anchors who play GOG and ioi. They are still in the contract period, and they are also sent to Mr. Pei! The salary is paid here by us, and the two-year contract period is worth 1 million. "
Peng Bin of Weiwei Live said: "We are paying 10 million yuan here. In addition, we currently have a live broadcast program. The popularity of each issue is good, and the broadcast rights can be given away. Of course, we also have several good ones. Anchor..."
Zhu Yan of Langya live broadcast said: "We have a very popular mobile game event, which is broadcast exclusively. Although the popularity is not high, it is still worth a small amount of money. In addition, we will bid 11 million."
Another live broadcast platform said: "I'm sorry, Mr. Chen, our cash flow is a bit tight recently, and we can spend up to 8 million. But... we happened to have a dispute with a major anchor recently, and we have already given him to Xuezang, so we can just send it along. Live broadcast to Tuwei, and use the three-year contract with him to pay for it, which is about 5 million. People go to your side to live broadcast, and we will pay the salary here. Do you think it’s okay?"
The bids of several live broadcast platforms are different, but the value of the attached content is basically around 13 million.
After receiving a call from Chen Yufeng yesterday, these vice presidents were thinking, what does President Pei mean?
Money is not the first place, so it must be that Mr. Pei needs to broadcast more live content to Tuwei!
Everyone can see that the current live broadcast content of Rabbit Tail is relatively single, and there are basically no reliable anchors. The popularity of the website depends on the two leagues of GPL and ICL. Once the game is over, the popularity of the website can drop by more than half.
Since there is a lack of content, Mr. Pei's attitude is very clear.
The money can only be part of it, but each live broadcast platform must hand over some live broadcast content in exchange for the broadcast rights of the ICL League!
These vice presidents pondered. Mr. Pei has repeatedly emphasized the key word "sincerity", so the money must not be given less.
Mr. Pei is so good at calculating. If the price is too low, Mr. Pei will get angry and stop selling it?
After all, Pei always sits firmly on the Diaoyutai. The broadcast rights of the ICL League can be sold or not, and it can be sold for only one or many.
The reason why President Pei didn't make it clear is obviously that it depends on the sincerity of the various live broadcast platforms. Platforms that are not sincere will definitely be written down by President Pei.
Taking into account the rising popularity of the ICL League, 13 million is a relatively high, but sincere price.
Although the money is inflated, after all, Longyu Group and Tuwei Live have invested a lot of resources and assumed risks to promote the ICL league. These platforms can only be regarded as fruit pickers, and it is reasonable to pay some premium.
As for the live broadcast content that is included outside of the money, there are obviously only two types.
The first is for events and programs with exclusive broadcasting rights, which can be discounted for a certain amount of money by giving the broadcasting rights to the rabbit tail live broadcast; the other is for anchors, who take advantage of this opportunity to package and send away those who do not deal with the platform.
For example, one of the live broadcast platforms is arguing with a major anchor of its own.
The platform has repeatedly hinted that the anchor asked for gifts from the audience and made the rankings, but the anchor refused five times and repeatedly. He signed a big contract but was unable to make enough profit for the website. The vice president of the platform had already seen him not pleasing to his eyes. Up. It happened to take this opportunity to discount this contract to offset part of the money for selling the ICL League broadcast rights.
Although the salary of this anchor is still distributed by this platform, it is quite appropriate to get rid of an unprofitable anchor in exchange for the live broadcast right of the ICL League.
What surprised both Zhao Xuming and Chen Yufeng was that five live broadcast platforms were bidding this time!
The reason lies mainly in this special payment method.
You don’t need to directly put out 13 million, but only seven or eight million. Others are discounted by other content resources on the platform. Some exclusive content is distributed to the rabbit tail for live broadcast and used for ICL league broadcast. Right, these platforms feel that they are not at a loss.
Therefore, some live streaming platforms with relatively tight cash flow have also moved their minds.
The broadcast rights of the ICL League this time are different from before.
Before, no one was sure if it could become popular, so everyone hesitated, and the shot was not very decisive; now seeing President Pei taking the lead, the ICL league is getting better and better, and several major live broadcast platforms are all rushing... …
Naturally, other live streaming platforms can't sit still!
This is like the same product. If there are no customers around, most passers-by will not take a second look; but if there are people around, it must be taken by individuals!
Therefore, the vice presidents of these platforms made bids one after another, and then looked at Chen Yufeng with expectant eyes.
Although these independent broadcast resources, anchors, and rabbit tail live broadcasts should all be lacking, in fact it does mean "forcibly pooling together".
It's really hard to tell whether Chen Yufeng and President Pei are willing to pick them up, so these vice presidents are a little worried.
Chen Yufeng listened carefully to the audience and nodded slightly.
He can feel that these platforms have the meaning of forcibly joining together. For example, one of the platforms is sending a major anchor who is in conflict, while the other platform is discounting a relatively unpopular sports game, and another platform simply put more than 20 A contracted anchor that does not work well is packaged and offered...
But obviously these platforms also know what they know, knowing that this is forcibly pooling, so the overall valuation has been lowered.
Chen Yufeng now feels like he is in a large second-hand market, surrounded by all kinds of things that are not needed, surrounded by himself, and a group of people are very diligent in selling.
Chen Yufeng thought for a while. Although these things were forcibly collected, they are indeed missing from the live broadcast of the rabbit tail. It is not necessary to accept all of them as they are ordered.
Regardless of the content of the live broadcast, no matter whether it is useful or not, no one is too small.
But even so, you have to hit these platforms a little bit on the words, and you can't be taken as a victim.
Thinking of this, Chen Yufeng scowled a little and coughed slightly and said: "Although the UU reading www.uukanshu.com appraisal of these items is indeed okay, but whether it is worth the money, everyone should have an idea. ?"
Several vice presidents couldn't help but change their expressions, feeling a little guilty in their hearts.
The main thing is that they are a little bit unreasonable, and if they insist on sophistry, the talk will collapse.
No one dares to talk to President Pei about collapse, because no one knows what will happen to President Pei after the collapse...
But to add more? Everyone is really reluctant.
Can't everyone just for the broadcast rights of an ICL league, right? Sell your own big anchor? Nor can it!
When Zhao Xuming saw this situation, it was not good.
Although he is sour to see that the broadcast rights of the ICL League can be sold for so much money, he is also the person who most hopes this distribution will be successful.
After all, if you distribute one more platform, the ICL League will become more popular!
Zhao Xuming hurriedly finished the round: "You guys stay safe and restless."
"Actually, I have seen everyone's sincerity, but Mr. Chen does have a slight loss here."
"I have a suggestion. What do you think of this? The rabbit tail live broadcast is three minutes faster than other platforms. In this way, everyone has no substantial loss. It is good for Mr. Chen to go back and explain to Mr. Pei. ,how about it?"
The vice presidents of the live broadcast platform looked at each other, then nodded and said, "Yes!"
The live broadcast is three minutes slow, not a big problem, and the impact is minimal. Most of the audience on this platform will not go to the rabbit tail live broadcast because of the three-minute delay.
For the Rabbit Tail live broadcast, these three minutes can indeed attract some viewers, which is a small addition to this distribution.
Chen Yufeng nodded: "Zhao's proposal is not bad. In that case, there is no problem with the rabbit tail live broadcast. Everyone will finalize the details and then sign the contract?"
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