Luxury Goods: From Handicraft Workshops To Domination Of The World

meeting room.

Bella Noel, slightly hunched over, stepped into the conference room.

Sit on the throne.

Ah Noel is like an emperor, he didn't rush to the meeting, but looked at the design manuscripts shown to him by the secretary.

These manuscripts all come from an oriental designer - Gu Bai.

"Gu Bai."

"He is really a genius in design, look at what he has designed, platinum bags, small fragrances, nail bracelets, four-leaf clover jewelry..."

"One of these products is enough to create a high-end luxury brand."

"I think Gu Bai's talent is not inferior to Galliano's at all, even better and more outstanding.

Ah Noel made a comment.

These days, Jian Jia's sudden explosion has made Noel, who is the emperor of luxury goods, also heard about it.

As for what he said, Galliano, whose full name is John Galliano, is the design director of Dior, a subsidiary of LVMH, and one of the top designers in the world.

Because of his bohemian and debauchery personality, he also has a godlike name in the luxury goods industry——Master Pirate.

"Gu Bai, is it possible to be compared with the Pirate Lord?"

"impossible..."

"The Pirate Lord is a legend, the soul of Dior.

"Without Mr. Pirate, there would be no Dior today..." "Zero One Two"

"Master Pirate, how could it be that he is not as good as a 20-year-old Dragon Kingdom designer..."

"The pirate master is honored as a luxury artist."

A group of CEOs talked a lot.

Although they are the bosses of various luxury brands, they also respect the pirates.

"Galiano, free-spirited, free-spirited, truly a genius."

"But Gu Bai, it's another style."

"Every design of Gu Bai, platinum bag, small fragrance, nail bracelet, four-leaf clover jewelry, is a design that transcends time and is a century-old classic.

"Every style is explosive, and every style is classic."

"At least from the perspective of revenue, Gu Bai, indeed, Biariano, is too good.

"If this person joins LVMH, I would like to appoint him as the global design director of LVMH, and the position is still higher than that of Pirate Lord."

Ah Noel commented appreciatively.

Of course he also knows.

This is impossible.

With Jian Jia's current financial resources, in less than half a year, the revenue has exceeded 10 billion. The pyramid of the main store, a crocodile leather upholstery, is worth 1.5 billion.

Gu Bai, rich and talented, naturally cannot come to LVMH to work hard.

Master Pirate, no matter how powerful he is, he is just a high-level beater.

Gu Bai, like Ah Noel, is already a figure at the capital level, how could he be inferior to him.

"Then Mr. Noel."

"Jianjia is developing rapidly, and in time, it will inevitably threaten the status of LVMH. What should we do?"

Dujabanna CEO, Alexandro, asked bitterly.

His Dugabana.

Because of Jian Jia's small fragrance, coupled with the rhythm of squinting eyes, the sales volume in Longguo was almost "0", and he was directly plugged in to let him step down.

"Jianjia is an excellent asset.

"The best way is to buy."

"However, because of its military value, I don't think the people of Longguo will pass the acquisition case.

"If you can't get it, destroy him..."

"Gu Bai has a fatal weakness, and it is the only place where he is not as good as the pirate master. I think this is an opportunity."

Ah Noel analyzed calmly.

"weakness?"

The CEOs' eyes widened immediately.

"good..."

Ah Noel smiled elusively, and said: "Gu Bai's fatal weakness is conservatism. Except for nails, all his designs are biased towards older wealthy consumers, so the designs are relatively conservative."

"Of course, this is also related to the differences between Eastern and Western cultures. In this regard, LVMH designs are undoubtedly more open.

Said here.

The CEOs present were suddenly stunned.

You are so right!

Western luxury goods are not so much open as they are slutty. Many catwalk shows are staged in a vacuum, showing every detail, comparable to driving scenes, very avant-garde.

In the East, however, this aspect is much more conservative.

They heard.

That place is full of mosaics, and the place below is the hardest hit area of ​​mosaics. Below the neck, even words cannot describe,

Under such a cultural environment, it is only natural for design to keep to the rules, follow the old ways, and tend to be conservative.

"I think."

"We can promote Pirate Lord, let Pirate Lord's unrestrained, open and avant-garde design compare with Gu Bai's design.

"Forcibly label Gu Bai's design with the gas.

"The rich are most afraid of getting old. Once a product is labeled as 'old-fashioned', the rich will immediately throw it away.

Noel cracked a smile.

Just this smile.

Far scarier than crying.

Kingswood.

It's the annual time to enjoy the flowers in spring.

The beautiful Zhenze Lake.

A large number of roses, roses, and jasmine were planted, and the breeze came out from the clear lake, and the air was filled with bursts of pleasant fragrance of flowers.

At this time on the road around the lake.

A red Audi Q3 gallops fast.

"Gu Bai, slow down, I...I, or I can't..."

On the co-pilot, Su Mi, who was wearing a starry black suit, a pair of light-colored tube socks on her slender legs, and super black sunglasses, let out a scream.

"Xiaobai, Aunt Liu, Aunt Liu is about to die."

Liu Wanru in the back seat was holding the 18.8-carat red diamond pigeon's blood, panting heavily.

Two big beauties, voice bursts.

Maybe it's the heat.

Maybe it's the usual air conditioning in German cars that doesn't work.

The inside of the car was a bit stuffy, and the sweat of the second daughter, mixed with the fragrance of flowers outside and the fragrance of the lake water, had a particularly pleasant smell.

"Huh~"

Take a deep breath.

Gu Bai actually felt slightly intoxicated, holding the steering wheel, subconsciously said: "You two, whose perfume smells very good.

"I, I didn't."

Su Mi replied with a little embarrassment, in fact, she has a natural body odor, so she never likes to wear perfume.

"I didn't wear perfume today."

Liu Wanru also said truthfully.

"Oh?"

Gu Bai slowed down, stopped on the side of the road, turned his head first, and took a deep breath from Su Mi's waist, feeling a natural and charming smell.

After thinking for a while, he said, "Smell like a fox."

"you!"

Su Mi had black lines on her face.

Then he moved back and smelled Aunt Liu's scent, well, it's sweet, fragrant and elegant.

Also commented: "The taste is overcooked.

"Well.…"

Liu Wanru's cheeks flushed immediately.

After teasing the two beauties, Gu Bai stepped on the accelerator and continued to drive forward.

"By the way, Gu Bai.

Su Mi blinked Calanz's big eyes, stared at Gu Bai's side face, and seriously suggested: "Aunt Liu and I both have natural body fragrance, so we don't need to wear perfume, but most women need to wear it." Perfume."

"I heard that the process of perfume is simple, but the profit is extremely high. With Jian Jia's brand influence, making a perfume will definitely sell well."

have to say.

This Boss Su is still very business minded.

A little episode.

It provides a new inspiration for Gu Bai.

"Making perfume?"

Gu Bai glanced at Su Mi appreciatively, thinking about it.

It is different from what many people imagine.

Perfume and make-up, these two inconspicuous product lines are actually the most profitable businesses for major luxury brands.

Take perfume for example.

A set of procedures is as follows: buy the formula from the laboratory, buy the fragrance from the fragrance company, produce it from the perfume factory, put your own logo on it and push it to the market.

There is no difficulty in this process, as long as you have a brand, an advertising budget, and close your eyes, you can sell a batch of perfume.

Even more frightening.

The price of perfume is also very low.

Cheap CK perfume, but hundreds of dollars a bottle;

Bulgari's perfume can be bought in the market for three or four hundred yuan;

Dior's classic real self perfume, when discounted, is only six or seven hundred and one bottles.

It can be said.

Big-name perfume products can almost cover most ordinary consumers around the world.

Female college students who are still in school, white-collar workers who live in poverty, and housewives who worry about their children's housework every day, they cannot afford expensive bags, women's clothing, and jewelry.

But it is, can afford a bottle of perfume hundreds of dollars.

Super low cost.

Huge market.

Coupled with the luxury image of major brands.

The perfume market is almost an industry where you can pick up money and get soft hands.

only.

How did Jian Jia design her first perfume?

The car flies.

Gu Bai looked at the endless flower fields outside, smelling the fragrance of roses, roses, and jasmine in the air.

All kinds of aroma molecules collide in the nasal cavity, bursting out the intoxicating taste.

In a trance.

One of the most famous perfumes in the history of the previous life, a perfume mixed with plants, flowers and alcohols, comes to mind.

That is the famous - Chanel, No. 5 perfume.

1921.

Coco Chanel, on a vacation beach, met Ennis Bow, the royal perfumer of the tsar, and invited him to design a female perfume.

Miss Chanel's only requirement for perfume is: "An unprecedented perfume, a perfume with a woman's 1.0 taste."

After reviewing all samples - Miss Coco Chanel, selected sample No. 5.

And gave it a simple name: Perfume No. 5.

No. 5 perfume.

The epoch-making use of alcohols, and the use of more than 130 kinds of spices such as May rose, rose, jasmine, vanilla root, ylang-ylang, sandalwood, citrus flowers, and lily of the valley musk.

Miss Chanel herself commented on this perfume: "It is as strong as a slap in the face and makes you unforgettable.

No. 5 perfume.

Integrating luxury and elegance, with courage and boldness, it completely breaks the traditional spirit and becomes a way of expression of a woman in a woman.

Once launched, it has been popular all over the world for more than a hundred years, becoming the best-selling perfume in history, not one of them.

rumor.

A bottle of No. 5 perfume is sold every 30 seconds.

"Gu Bai, perfume, how are you thinking?"

Su Mi asked curiously from the side.

"I think Jian Jia's first perfume product is called——— Perfume No. 5."

Gu Bai pondered for a while, and said the guest minister.

"Number 5?"

"Perfume No. 5?"

Su Mi and Liu Wanru looked curiously at the same time, the name of No. 5 perfume seemed very unusual.

They didn't realize that at this moment, another nuclear-powered money printing machine started to turn. .