Luxury Goods: From Handicraft Workshops To Domination Of The World

come back to the office.

A simple meeting is held.

The content of the meeting is the next marketing plan.

Normally.

Even big luxury brands will spend a lot of money to create momentum for their products when they launch new products.

The means of publicity include holding fashion shows at a cost of tens of millions of dollars, inviting supermodels to shoot fashion blockbusters, spreading soft articles, etc., and even spending hundreds of millions of dollars to shoot brand movies.

LVMH, Gucci, Diro, these well-known luxury brands, the annual promotion and marketing expenses start at ten figures, and there is no upper limit.

In the field of high-end perfumes, there was a famous saying: "In the first year, advertise as much as you want to sell."

It means that if a new perfume is launched, in the first year, if it wants to achieve sales of 10 million dollars, it will cost 10 million dollars in marketing expenses.

The first year is almost no money.

Every luxury brand.

Behind it all is advertising and marketing that costs endless money.

Last time.

The Birkin bag became an instant hit because of the traffic of Su Mi and Bib Night.

This time a new one is launched.

But not so lucky, you have to find a way by yourself.

"How about asking a celebrity to speak for you?"

Liu Wanru thought hard.

In Longguo, almost all advertisements are celebrity endorsements.

"not good."

Gu Bai vetoed the proposal, explaining: "Celebrity endorsements, not to mention top stars, the annual endorsement fee is as high as tens of millions, and the company account can't afford it at all."

"Furthermore, the high-end luxury goods made by Jian Jia, the customers who can afford platinum bags are all elites, and stars don't have much halo in their eyes."

Gu Bai remembered.

The previous Chanel, in order to promote sales in Asia, used a shooting star female artist, but it was immediately opposed by old customers.

Chanel's old customers are almost all rich and famous. The endorsement of shooting stars will only lower Chanel's image in their eyes.

then.

Everyone proposed a few more marketing plans, including TV station promotion, naming a variety show, naming a building, etc.

They were all denied by Gu Bai.

Liu Wanru and the others scratched their heads and couldn't think of a good idea.

They are all craftsmen, and they don't know anything about the fancy marketing industry, so it's really difficult for them.

Gu Bai reluctantly announced the end of the meeting.

...

lunch break.

Gu Bai stayed alone in the conference room, quietly thinking about the marketing plan.

The TV turns on.

A news program is playing.

"The latest information, Bazaar Charity Night, will open in the near future."

"Fashionable celebrities, star singers, all gathered together, working together to contribute to the charity of Longguo."

"At that time, Mr. Tia Reiss, the new design director of Hermès Longguo District, will bring the new design of Hermès to the stage."

"There is a charity sale in this place, which will be donated to a charity fund!"

Gu Bai's eyes lit up.

Bazaar Charity Night!

Ms. Zheng Dan, editor-in-chief of the famous fashion magazine "Harper's Bazaar", founded the top charity event and won the "Longguo Charity Award".

Every year, the amount of charity sales in the charity night exceeds tens of millions.

Charity or not, Gu Bai doesn't know.

But Gu Bai is very aware of the influence of the charity night. A large number of celebrities participate every year, not only to gain traffic, but also to leave a good reputation.

Many commercial brands also participated in it, sharing a share of the charitable pie.

And this year.

Even Hermès couldn't sit still anymore, and sent the new president Tia Reiss to participate, and on the spot, released the new products of Hermès, and the marketing level was very good.

Charity night traffic.

Hermes can rub.

Why can't Jianjia just rub it?

Think here.

Gu Bai picked up his mobile phone and immediately dialed the business number of Charity Night, expressing that Jianjia Group is willing to take out two products to participate in the charity sale of Charity Night.

The pit fee for two items needs 1 million yuan.

Plus a ticket of 100,000 yuan.

A total of 1.1 million yuan.

Gu Bai has obtained the qualification to do "charity". Although it is a bit expensive, it is worth the price to make two new versions of Birkin bags debut under the eyes of everyone.

And this is also the first head-to-head confrontation with the luxury giant Hermes.

It's exciting to think about.

"This is Tia Reiss."

"I met a few times in the fashion week before. I am a friend of the teacher Dai Weimin. I don't know if he still remembers me."

Gu Bai smiled faintly.

In his impression, Tia Reiss is a typical western designer who has always underestimated the fashion circle of Longguo. Maybe he will change his mind this time at the Bazaar Charity Night.

Finalize these.

Aunt Liu knocked on the door suddenly, came in hurriedly, with a strange expression on her face, and faltered: "Gu...Mr. Gu, yes, someone is looking for you!"

Gu Bai raised his eyelids: "Who?"

Aunt Liu pointed to the outside: "You will know when you go."

Gu Bai: "Clam?"

He also wondered.

Who came to visit me, so mysterious?

...

in the yard.

A tall and slender girl in the style of a royal sister is stroking a fat orange by the vegetable garden.

The girl wore a cool peaked cap and a mask. She couldn't see her face clearly, but she had a great figure. She wore a motorcycle jacket, a Gucci printed T-shirt, and a small black leather skirt.

Long black hair rolled down her shoulders, reflecting the whiteness of suet.

"Fun fat cat."

"This is the yard. How does it look like a farmhouse? Is this really the birthplace of the Birkin bag?"

The girl looked around.

muttered softly.

I'm afraid no one would have thought that the well-known boss of Jiahe, the queen of the film and television industry, Su Mi, would secretly come to a "farm yard" just to meet someone.

A man who made her feel a little bit resentful.

She entrusted Jianjia Group to ask a platinum bag designer to design a dress for herself, but there was no news for several days.

Boss Su, who has always been quick to do things, can't bear it.

I found a gap in filming and killed him directly.

"Hello."

A magnetic voice came, Su Mi turned around, and saw a boy who was a head taller than her, with slender legs, three-dimensional facial features, and a bit of an artistic atmosphere approaching.

With such good looks, is this Jian Jia's model?

The deer bumped wildly in Su Mi's heart.

Then I saw that the boy came to the front, condescending, stretched out his right hand, with a ray of sunshine on his face: "Hello, I am Gu Bai, the designer of the platinum bag, may I ask who you are?"

"Gu Bai, is that you?"

Su Mi was taken aback for a moment, then stretched out her hand and pinched the boy's palm hard.

This time, it was the price for releasing Boss Su's pigeons.

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