Luxury Goods: From Handicraft Workshops To Domination Of The World

Haidu.

At the headquarters of Hermès Longguo, the newly appointed design director Tia Reiss returned to the office after the regional meeting and swiped the scarf on her mobile phone.

Scarves are the vane of the luxury goods industry in Longguo, and 60% of the traffic of luxury goods is born on scarves.

Take a look at the scarf.

You can understand what consumers in the world's largest luxury market are thinking, what they want to buy, and what the fashion trends are.

"oh-fuck?"

When Tia Reiss flipped through it, she saw a lady's handbag named "Birkin Bag", with a rectangular shape, a clamshell design, and just the right hardware design.

Highly recognizable and stylish cloud and thunder patterns, simple and noble Tianzijialiu logo.

It's amazing!

At first glance, Tia Reiss thought she was wrong. How could such a stunning design be born in the luxury desert of Longguo?

And the price is as high as 50,000 yuan, directly matching the flagship product of Hermes.

An invisible pressure enveloped Tia Reiss.

next moment.

Tia Reiss flipped through related articles, but found that there were many voices of abuse.

"Birkin bags are too expensive, don't you consider the needs of the people?"

"We need a cheap version of the Birkin!"

"Jianjia, a company that has no conscience at all, knows that it's cheating people's wallets, so don't support it!"

"What age, still insisting on pure handwork, ignorant and ignorant!"

"Get away from the people!"

"Unscrupulous capitalist!"

"black merchant!"

Watch and watch.

Tia Reiss had black lines on her face, she couldn't figure it out, she spread her hands together: "What?"

I really can't figure it out.

Such a stunning design should have become the pride of Longguo people, a business card in the fashion circle of Longguo, and enhance the international image of Longguo. Why are so many people questioning and abusing it?

"Mr. Tia Reiss."

"In the eyes of our consumers, domestic products are synonymous with cheap and cheap. They cannot tolerate the high price of domestic products."

"And it is certain that behind this there is a large-scale troll attacking the brand image of Jianjia."

The assistant explained from the side.

"Oh, it's so complicated."

Tia Reiss's face was covered, but she relaxed, and immediately smiled: "That's good, you guys have eliminated a strong competitor for Hermes."

Then he added: "Now I may understand why a 5,000-year-old country does not have its own well-known luxury brands, but spends hundreds of billions of dollars every year to buy our Hermes, Gucci, and LVMH!"

During the conversation.

The two walked into the director's office.

Inside the glass cover.

At the moment there is a Hermes classic Kangkang bag.

The full name of Kangkangbao is Constantine Constance. This handbag was born in 1959. It has a large Hermès signature uppercase "H" logo on the front design, so it has a strong recognition. Once it was launched, it became popular all over the world. Become the signature bag of Hermes.

And this one Kang Kangbao.

Not ordinary calfskin or goatskin, but crocodile leather!

"Look, she's like a work of art!"

"She will represent Hermes and participate in the Bazaar Charity Night. Her beautiful design and expensive crocodile skin will completely conquer the fashion circle of Longguo, and let the group of people who are rich first in Longguo obediently pay for it."

"She will earn huge profits from the Dragon Kingdom for Hermes, which is wonderful!"

Tia Reiss' eyes gradually became excited.

...

Jianjia Workshop.

A small red Audi Q3 was parked at the door. Gu Bai and Aunt Liu got out of the car, opened the trunk, and walked towards the door carrying large and small bags.

Inside the package are colorful wool threads and various colored silk threads.

Xiaoxiangfeng clothing.

The signboard is the highly recognizable "tweed cloth", which is a woolen slub cloth. In the beginning of the previous life, it was a common cloth popular among the lower class.

However, the talented Miss Chanel redesigned the colorful colors, supplemented by colored silk threads, and used them on high-end Chanel haute couture, making "tweed cloth" an upstart in the fabric industry.

It has become synonymous with luxury, intellectual and socialite.

Tweed cloth did not appear in this life.

Gu Bai had no choice but to temporarily buy some high-grade woolen threads and weave some out by hand to make the first set of small fragrance suits.

In the warehouse.

There is an old loom.

Gu Bai and Aunt Liu, after busy work, cleaned and tidied up the loom, hung up the threads one by one, and adjusted it, and it was still usable.

Old objects from the old times, silly and crude, but durable!

See Gu Bai parent-child weaving.

Many tailors in the workshop rushed to watch after hearing the news. Gu Bai and them are not like the relationship between a boss and an employee, but more like colleagues, and they are genius colleagues.

After all, Gu Bai's tailoring skills, speaking of it, no one does not give a thumbs up.

Click!

Click!

Click!

Stepping on the loom again and again, the shuttle shuttles back and forth in the wool thread, and the tweed cloth is woven little by little.

Tweed cloth looks thick at first glance, like a sack, which is why it was originally the fabric of the lower classes.

But with the combination of gorgeous colors and shining silk threads, the texture of tweed cloth increases exponentially, without the old-fashioned, exaggerated and publicity of high-end fabrics.

Some are the natural temperature endowed by high-grade wool, and the luxurious style of ladies and ladies who are ladies and rich.

When the gorgeous and low-key tweed cloth appeared in front of everyone.

Aunt Liu and the others' eyes lit up.

"so beautiful!"

"This cloth is quite thick at first glance, but it is too delicate when you look closely."

"The color is gorgeous but not gaudy, beautiful and elegant. It looks like a child from a wealthy family is wearing it. I really want to give my daughter a set of clothes like this."

"This fabric, if a little girl wears it out, she will be a big lady!"

"It's not much better than the big-name clothes on the market. The texture of high-grade wool, you touch it, it's smooth and soft, so comfortable..."

"This material is incomparable!"

The tailors chattered wildly.

I am full of love for tweed cloth.

In their eyes, Gu Bai is not only a talented designer of leather goods, but also knows how to weave and weave such high-end woolen fabrics.

Gu Bai's image is getting taller and more admirable.

"Mr. Gu."

"This... what kind of fabric is this?"

Aunt Liu asked in surprise.

She couldn't understand how a bunch of colorful wool threads and colored threads turned into such a high-grade fabric in the hands of Gu Bai, just like magic.

"This kind of cloth, I named it 'Jianjia Tweed Cloth'."

"In the future, we will apply for a patent for the appearance of this fabric, and it will be our exclusive fabric."

Gu Bai explained with a smile.

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