Luxury Goods: From Handicraft Workshops To Domination Of The World
Chapter 35 Jiangnan Tannery Crisis, Jianjia Celebration!
"Friends, take a look!"
"Proudly produced by Jiangnan Tannery, officially recognized by Bazaar Charity Night, Baijin bag, 800 yuan each!"
"Now receive a 100 yuan coupon in the live broadcast room, and there is a surprise price of 700 yuan!"
Douyin live broadcast room.
On the official account of Jiangnan Tannery, two ladies with heavy makeup are trying their best to promote Baijin bags.
The young lady was hoarse and tried her best, but she only sold three figures a day.
And 80% of them are paid orders.
"Knockoff!"
"One look!"
"The Jianjia Birkin bag, is it something you can copy?"
"Think about it, why does Jian Jia's bag cost 1 million and is sold out all over the world, while your bag costs 800 and no one buys it at all?"
"Counterfeit also needs to teach the Basic Law, who is not good at knockoffs, knockoff Birkin bags, would you rather match?"
"Birkin bags are the light of domestic products, you are a disgrace to domestic products!"
"The shape of the platinum bag is really not for ordinary people to hold. If you don't have hundreds of millions of assets, you can't take this bag out."
"Yes, most people really can't control King Bao's temperament."
The bullet screen was full of cynicism.
The Birkin bag is on sale today, and it has blown up the hot searches.
Jiangnan Tannery, in order to gain popularity, also sold its copycat "Baijin bag" on the same day, thinking about measuring a wave of traffic.
The traffic is obtained, but it is all the traffic of sunspots, which is very embarrassing!
meeting room.
The boss, Chen He, with a cigar between his two fingers, watched the scrolling barrage, with a sad volume and a gloomy face that could wring out water.
"Why?"
"Why is Jian Jia's bag so expensive, and others are rushing to ask for it, and Lao Tzu's bag is so cheap, no one buys it at all?"
"These consumers are really tricky!"
Chen He patted the table, making it tremble. All the managers shrank in their seats, bowed their heads in silence, and said nothing, honestly like a quail.
A prime minister of the technology department, after a long thought, sighed: "Boss, times have changed."
This sentence, everyone deeply agrees.
Jiangnan Tannery, in the past relied on copycats and low prices to open up a world.
But the rise of Jianjia may indicate that the era of copycats is over.
The manager of the sales department said worriedly: "Boss, at present, we have 150,000 Baijin bags in stock, and there are still about 100,000 sets of materials. We must find a way to ship them!"
Baijin bag.
The cost of various materials, labor, and publicity has reached a terrifying 40 million.
If it can't be sold, the company's profit for half a year will be lost!
Thanks to grandma's house!
The chief financial officer pushed the gold-rimmed glasses, and said worriedly: "Boss, the company's profits are currently being used to invest in real estate, and the cash flow is already very tight, and now it has lost 40 million. I'm afraid it will be difficult to manage this month's salary. "
real industry.
Cash flow is the lifeblood of a company.
No matter how powerful a giant is, once the blood is no longer circulating, the only end is "death".
"Wages are also under pressure."
"Ordinary employees, wages are delayed."
"For management positions, 30% of the salary is temporarily paid."
"To the supplier, don't give me a penny, you owe me first!"
Chen He waved his hand impatiently.
The only thing he cares about now is to sell Baijin bags, and he doesn't care about the rest at all.
It's just that Chen He didn't notice.
When they heard that the management post paid 30% of the salary, the faces of the managers and veterans present all changed slightly, and they seemed a little outraged.
...
at the same time.
The Jianjia workshop was full of laughter and laughter.
All the employees gathered together and held a grand dinner. There were no exaggerated performances, no cumbersome etiquette, just chatting while eating.
Not open for three years, open for three years.
The single-day sales exceeded 200 million, which made Jianjia employees full of confidence in the company's future.
"For gratitude."
"During this period of time, everyone's contribution to the company, the company decided to select three outstanding tailors every month."
"First place, an Amber orange platinum bag will be rewarded."
"Second and third place, the basic platinum bag will be rewarded."
"At the end of the year, the tailor of the year will be selected, and an alligator skin platinum bag will be rewarded!"
Gu Bai announced.
This decision pushed the atmosphere of the celebration party to its peak.
tailor.
Relying on craftsmanship to eat, craftsmanship is their second life, and it is extremely precious to see.
Excellent tailors, this title is a very important honor for them, and it is also a kind of self-realization.
And the material rewards are also very generous.
Birkin bag, Amber orange, priced at 50,000 to 100,000!
Tailor of the Year.
What's more, a million-dollar crocodile leather bag is rewarded. Those who can afford this kind of bag are all the world's top rich, dukes and nobles!
Of course.
For Gu Bai, the material cost of this expensive platinum bag is less than 5%!
Spending a little money can motivate employees, so why not do it.
Employees in other departments also have incentive plans.
"Finally, I would like to announce—"
Gu Bai smiled, turned his gaze to Liu Wanru who was sitting on his right, and said, "In order to commend Ms. Liu Wanru for her great contribution to the company, I specially award a crocodile skin platinum bag."
Aunt Liu has always been unmarried and supports the Gu family's workshop. She is the orphan of her parents and the only one Gu Bai believes in.
Jianjia's business is booming, so naturally she can't treat the people around her badly.
During the conversation.
He took out a gift box and pushed it towards Aunt Liu.
"this..."
Liu Wanru groaned softly and stood up.
She wore a silk dress, her skin was as white as snow, and her eyes were as charming as silk. At this moment, she blushed up to her ears, and she accepted the gift box with a slightly flattered expression.
Opening the gift box, there was a white platinum bag lying quietly inside. On the embroidered code on the inner lining, the last four numbers were: "0001".
This is Gu Bai's tailor code name.
On behalf of this platinum bag, Gu Bai made it himself.
"Xiao, Xiaobai, Aunt Liu likes it very much."
Liu Wanru's heart was pounding.
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