Luxury Goods: From Handicraft Workshops To Domination Of The World

North America.

The central business district of Manhattan, the left bank of the Hudson River, the headquarters building of "VOGUE".

"'Woman-thirty'?"

The editor-in-chief of VOGUE magazine and the big devil in the fashion circle, Ms. Megan, watched a TV series recommended by her colleagues, her sculpted delicate face fell into deep thought.

This is a Chinese TV series.

English name, Woman-thirty.

Chinese name, female thirty.

She doesn't know how to watch Chinese TV dramas, and please, in her impression, Chinese dramas often have seventy or eighty episodes, which is too long, and it doesn't match fashion.

When she saw the producer, Jianjia Group, Ms. Megan decided to give this TV series a chance.

Episode 1 begins.

Contrary to Megan's expectations, the lighting, camera, and acting skills of this show are all top-notch in the world, and the pace is also very fast.

The first sight of a champagne tweed dress immediately hit her aesthetics.

So beautiful!

It is completely at the level of a big-name show. Even as the editor-in-chief of VOGUE, Megan can't find any faults.

To her surprise, just ten minutes later, Gu Jia, played by Su Mi, changed into a set of cool black tweed, which was still world-class.

The following rhythm is that the plot is constantly being staged, and the protagonist group is constantly changing costumes.

Said it was a TV show.

More like a fashion blockbuster.

Megan asked the female secretary to bring red wine, and sipped it lightly. In this era when luxury brands were collectively poor and only sold logos, a TV series gave her a huge surprise.

A set of colorful costumes kept coming into view, and Megan felt that she was going to heaven with joy.

A total of 2 episodes have been updated so far.

90 minutes passed in a flash. Megan straightened her gauze skirt and stretched her waist. There was still a blush on her face, and the sapphire eyes were still thinking about it.

Beautiful, so beautiful.

Opened Twitter and posted a dynamic: "My best costume design of the year comes from "Woman Thirty"."

message sent.

The North American fashion circle quickly exploded.

In the circle of fashion magazines, there is a saying of "five big and four small". Among them, "VOGUE" is one of the five big, and it is the first of the five big.

As the editor-in-chief of "VOGUE", Ms. Megan is an existence like a weathervane, and she has always been vicious, verbally and verbally criticizing many big names, and won the title of "Devil of Fashion".

When.

Miss Megan, would you praise a dress like this?

"Oh, read that right, the Fashion Devil can also praise people?"

"Woman thirty, what is it?"

"A Chinese TV series?"

"I buy it, I took a look, and the clothes inside are very beautiful, it is a kind of fabric that I have never seen before, my God!"

"This show is on Youteng TV in Longguo, and you can watch it if you become a VIP!"

"It's so beautiful, I want to buy one!"

"What brand of clothes is this?"

"This drama is much better than our American drama!"

"The clothes here are very aesthetically pleasing. Is this the level of Long Kingdom's clothes?"

"I hope Miss Morgan, contact the crew and let them sell this kind of clothes in North America, it will definitely be popular!"

"Compared with this drama, what Dior, LVMH, Gucci's clothes are inferior..."

With the heat of this tweet.

Many North American netizens have traveled tens of millions of kilometers along the network cable to come to Youteng TV.

With the help of various tutorials.

After finishing the extremely cumbersome account registration and VIP recharge, they finally watched "Women Thirty", and were immediately overwhelmed by the pictures and costumes.

And I was surprised to find that Longguo's costumes are so aesthetically pleasing!

...

Youteng TV.

Cheng Tian, ​​the president, was a little nervous, looking at the background data.

Episode 2 of "Women Thirty".

The popularity started from 20 million and soared all the way, and soon broke through the 30 million popularity of the first episode, and rose to the level of 40 million popularity.

And among the audience, there are many foreign audiences.

In other words, without any official promotion, "Women Thirty" has become popular across the ocean.

What kind of fairy TV show is this?

Cheng Tian was very happy.

Signed the show and played it on Youteng TV.

I regret it very much.

Only signed a one-year broadcast agreement, and it is not an exclusive broadcast. Every time the advertising commission and membership commission are broadcast, they have to share the account with the producer Jian Jia.

And the comments on this drama are also very interesting.

Except for a small number of discussions about the leading role, director, and plot, most of the time, the audience is discussing whose clothes look good, want to buy one, and so on.

"Could it be, there is a possibility."

"This TV series, it's not a TV series, but a super long clothing shopping advertisement?"

Cheng Tian was suddenly frightened by his own thoughts.

Say something.

It is very common to place advertisements in TV dramas.

In the advertisement, it is embedded in a TV series, can it still be played like this?

And this "Woman Thirty".

After the audience has watched it, they want to buy a piece of clothing inside. This is not an advertisement. What is it?

"It's very possible!"

Cheng Tian affirmed.

The producer, Jianjia Group, started out as a luxury handbag, and it is not surprising that it has entered the fashion field.

It's just that this kind of marketing method is too bold, right?

The person who can come up with this idea must be a marketing genius, right?

Of course.

Cheng Tian is not the only one who has this idea. After watching "Women Thirty", many business people pointed out that Jian Jia is likely to enter the fashion industry.

There was a lot of noise about the related news.

only.

Jianjia Group, still with a cold attitude, did not make any response.

...

next few days.

Women's Thirty continues to be popular, and the popularity of the first broadcast of each episode is as high as 40 million to 50 million, becoming the drama king of fault popularity.

There are more and more rumors about Jian Jia's entry into the fashion industry, and the enthusiasm is full.

meeting room.

Gu Bai brushed his scarf while drinking iced Kuole, nodding in satisfaction from time to time.

"Mr. Gu."

"The marketing strategy of "Women Thirty" is too successful. Now those rich women customers are asking every day when the clothes will be launched, and they can't be in a hurry."

"There is also a lot of discussion on the Internet, and everyone is looking forward to whether Jian Jia will enter the fashion industry."

Aunt Liu said happily from the side.

At the beginning, when she heard that "Woman Thirty" was going to be filmed, she didn't quite understand it. It was too avant-garde to rely on filming a TV series for marketing.

Now it seems that Gu Bai made the right choice. The popularity of Xiaoxiangfeng is much higher than that of the first-line big names LVMH, GUCCI, and Prada to release new season fashion.

In terms of marketing, Gu Bai is really good at it.

"By the way, Mr. Gu."

"Jianjia Group's third sale, where is the location? Our small store may not have enough space!"

Aunt Liu was worried again.

At present, Jianjia only has one small shop with two small stores, with an area of ​​about 70 square meters. It is okay to sell leather bags, but it is definitely not enough to sell clothes.

Just for the lady's dressing room, 70 square meters is not enough.

"It is indeed necessary to build a Jianjia flagship store to facilitate shopping for customers."

"But it's too late now."

Gu Bai frowned.

Let a group of customers with the world's top wealth squeeze into a small room of 70 square meters to change clothes. This shopping experience is probably hell-level.

The construction of the main store must be put on the agenda.

But distant water does not quench near thirst.

Right now, they must think of a way to survive Jian Jia's third sale. Considering the popularity of "Women Thirty", this wave of customer traffic must not be low.

"correct!"

"The third public sale, we, will be in the red brick factory!"

Gu Bai's eyes lit up.

"Sold at the factory?"

Aunt Liu immediately felt that something was wrong. How could the factory be open to the outside world? This is the same reason as the back kitchen of a restaurant refuses customers to enter, and it will damage the brand image.

But then I thought again.

The red brick factory in Jianjia is not an ordinary factory. It has a huge red brick factory building, bright glass windows, and green plants covering the factory area. It has the style of an industrial art district.

There is one thing to say, the red brick factory is definitely more beautiful and artistic than most shopping malls in China.

It really is a genius idea to sell it in the factory!

...

Finalize the details of the sale.

Gu Bai glanced at his phone again, and suddenly saw a hot article: "An underachiever expelled from Qingbei, how can he create a domestic luxury brand?" "

Expelled from Qingbei?

Isn't this exactly what I said?

In the article, Gu Bai is described as an underachiever with bad conduct. Master Dai taught him dutifully, but he didn't want to repent, and was expelled by Master Dai in the end.

In addition to this article, related reports, one after another, are very popular.

It looks like there is a public relations behind it.

"It seems."

"The rumors of Jianjia's entry into the clothing industry have stimulated companies like Dujabanna that rely on clothing for their livelihood."

"By attacking me, attack Jian Jia's brand image."

Gu Bai sneered.

Longguo is a traditional cultural society. A student who is expelled means that he is a bad boy, unruly, deviant, and labeled as discriminatory.

The other party uses this to blacken themselves.

But this day was expected.

Gu Bai immediately turned on the computer, and typed an article with the title, "Qingbei Academy, not worthy of the aesthetics of a great country!" "

Article content.

Explained the reason why Gu Bai was expelled, that is, he insisted on the aesthetics of a great country, and he did not want to join forces with the Qing Dynasty Academy of North America, which kowtowed to the outside world!

Accompanied by video and pictures.

can imagine.

As soon as this article is published, it will be a blockbuster. Not to mention the complete cleansing, it will also shape Gu Bai into a strong designer image who adheres to the country's aesthetics.

But no rush to publish.

Gu Bai is going to wait until the finale of "Women's Thirty" tomorrow, and release it while it's hot, so as to achieve the greatest publicity effect.

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