Luxury Goods: From Handicraft Workshops To Domination Of The World

Kingswood City.

Jiangnan leather factory.

The boss, Chen He, in his forties, with a shiny forehead, legs raised, and a Cuban cigar in his mouth, is listening to the work report.

these years.

Jiangnan Tannery, relying on free shipping for 9 yuan and 9 yuan, and fake bags of famous foreign brands, has risen rapidly on the e-commerce platform, and now has annual sales of 1 billion yuan, becoming the leading enterprise in Jiahu City.

"correct."

Chen He slapped his forehead and asked, "How is that Gu family workshop, is it still closed?"

With Chen He's net worth, he naturally looked down on small shrimp like the Gu family.

What he valued was the Gu family's land.

That piece of land has convenient transportation and a superior geographical location. Chen He has been greedy for a long time, and secretly made a lot of stumbling blocks.

It's a pity that Liu Wanru, who was at the helm, never let go, and couldn't get what she wanted.

"Boss, I heard that the Gu family leather goods workshop has not received an order for half a month, and it is almost impossible to open the pot."

"And one more thing."

"I heard that Gu Bai is now in charge. He bought hundreds of thousands of calfskins in Fur City in one go. It seems that he wants to hit high-end leather goods."

The female secretary responded in a suit and short skirt suit with a very low collar.

"Want to be high-end?"

Chen He took a deep breath of the cigar, swallowed the clouds, and the flesh on his face trembled: "This Gu Bai, I think he is a newborn calf who is not afraid of tigers. He is a high-end player in China, and he doesn't even know how he died!"

"fair enough."

"Wait until this stunned young man stumbles, he will be willing to sell the land to us."

Chen He had an expression of waiting to see the joke.

...

A week passed quickly.

During this week, all tailors worked overtime to make the first batch of "Birkin bags".

Even Gu Bai is not idle, and sews by himself when he has free time. His work efficiency is much higher than that of ordinary tailors.

Even so.

In one week, a total of 200 Birkin bags were produced.

The only consolation is that it is purely hand-stitched, and the texture is fine. If you hold it in your hand, it has more warmth from a craftsman than machine-made ones.

Inside the warehouse.

Gu Bai and Aunt Liu checked the inventory one by one.

Liu Wanru showed approval and nodded frequently. This is the most perfect batch of goods she has experienced in the past ten years since she entered the industry. The question is how to sell them?

"noob."

Liu Wanru asked: "Now the workshop's funds are tight, and it must be shipped as soon as possible. Generally, domestic high-end consumer goods are mainly sold on Tianmao and Jingxi platforms, but you have to choose one of the two. Which one do you think?"

Tianmiao has a higher commission, and Jingxi’s traffic is average.

How to choose is a problem.

"Neither."

Gu Bai replied without thinking.

"why?"

Liu Wanru had a question mark on her face, not knowing why.

"The reason is very simple."

Gu Bai smiled and explained: "The most important thing about luxury goods is the brand image. If a luxury item lands on an e-commerce platform and is placed next to a few yuan of cheap goods, it will be a fatal blow to the brand image."

In fact.

Top luxury goods such as Hermes, LVMH, and Chanel will not consider large e-commerce platforms at all.

The next-level brands such as Gucci and Burberry have entered the e-commerce, but they are also under the condition that the brand power is strong enough.

Jian Jia is a brand new brand.

The first step is to rely on platinum bags to enhance the brand image.

Once the brand is established, high-end customers will spend a lot of money and continue to pay for the brand.

e-commerce.

Will definitely not consider it for the time being.

"Then what are you going to do, Xiaobai?" Aunt Liu nodded, seeming to agree with Gu Bai's thoughts,

"Make a small physical store first." Gu Bai said.

This life.

Gu Bai's parents have left him a lot of assets over the years. In addition to this handicraft workshop, there are two sets of commercial houses in the urban area, one apartment, and three shops.

One of them is located at the ground floor of the business district, the location is good, and it is currently vacant.

Gu Bai paid 200,000 yuan from his own house, and has arranged for someone to do the renovation.

“Small shop in the downtown area.”

"Temporarily named Jianjia Studio, which is responsible for selling platinum bags to the outside world, and Aunt Liu will bring someone to take care of it."

Gu Bai said the plan.

Jiahu City is close to Haidu City, the economic center, and rich tourists from Haidu City often come to visit. They are the target customers of this small shop.

...

in a few days.

In the prime location of the commercial street, a small shop named "Jian Jia Studio" opened.

The shop is not big, only two rooms.

But the decoration is very avant-garde.

One-piece glass facade, natural stone furniture, bright crystal chandeliers, the whole shop looks like a small crystal box.

Above the store is an eye-catching logo, six horses lined up one by one, with their hoofs flying, pulling a bronze canopy carriage.

Among the rustic shops.

This small crystal-style shop, as dazzling as fireflies in the dark night, quickly attracted many tourists.

【Price: 50000￥】

However, when they saw the price tags on the goods on the shelf, they were not calm for a moment.

"Oh my god, this platinum bag is so beautiful!"

"But what the hell is the price?"

"One, ten, one hundred, one thousand, ten thousand... Guigui, a leather bag is 50,000 yuan, is this a money grab?"

"impossible?"

"Boss, are you sure the price is not in Japanese yen?"

"Even the yen is not cheap and easy to cut. I think the South Vietnamese Dong is about the same!"

"This price feels like an insult to the IQ of primates!"

"Do you think you are Hermes, a bag sells for 50,000 yuan, why don't you grab the money?"

"Is the platinum bag made of dinosaur skin? It's so expensive!"

"Boss, doesn't your conscience really hurt?"

"Hey, Yaoyaoling, there is a black shop here, don't want the black ones..."

for a moment.

The first batch of customers were overwhelmed by the high price of the platinum bag.

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