Luxury goods: I never cheat the poor

“Bang!”

The door to Chen An’s office was suddenly opened.

Chen An, who was writing the plan, was taken aback.

“President Chen, something has happened!”

Song He said anxiously to Chen An.

Song He, who was looking at the background data just now, suddenly found that there were many more calls on the Internet for Yun Xi to put bags on the shelf.

And the voice is getting higher and higher, and even many people have gone to urge customer service.

This is not okay, the good image that has just been established will not receive any impact.

“Something happened? What big can happen? Chen An asked lightly.

“President Chen, the Internet has exploded, why are you still like a nobody!” Song He hurriedly said.

“Exploded? Isn’t it normal to blow up? Is Yunxi afraid of bombing? ”

Chen An calmly asked Song He.

“Mr. Chen, this time is different, it was sprayed on us before, this time it is because it is to urge us to hurry up and get new.”

“Platinum models have already made a name for themselves in the market, and we should quickly put the second batch of platinum bags on the shelves and quickly lock in our own users.”

“Mr. Chen, let’s take the goods.”

Song He was patient and said to Chen An almost in a pleading tone.

“Nope.”

Chen An said lightly.

After that, President Chen went crazy again.

If there is money or not, Song He can’t think of why Chen An can’t live with making money anyway.

So many customers in need are waiting to feed online.

In other companies, they have long been working overtime and producing at high speed.

However, although Chen An’s recent arrangements were strange, they completely started Yun Xi.

Thinking of this, Song He quieted down and began to think about whether Chen An’s decision had another deep meaning.

“Mr. Chen, I still don’t understand why the iron is hot?”

Song He couldn’t help but ask.

“Want to know why?” Chen An asked with a smile.

“Yes, of course I want to know.”

Song He and Lin Wan’er both nodded quickly.

After the previous arrangement, Song He and Lin Wan’er admired Chen An.

Every decision made by Chen An was profound.

It’s just that Song He and Lin Wan’er can’t think of it yet.

Chen An waved his hand and motioned for the two of them to sit down first.

He poured a cup of tea for each of them, and then slowly spoke.

“Let’s talk about why you want to strike while the iron is hot.”

Lin Wan’er took the lead in speaking, “Because the popularity of Yunxi is very high now, the call for the second batch of sales is very high, these are our potential customers.” ”

“Your sentence is only half right, there are potential customers are right, but if the customer requests to sell the second batch, we will sell the second batch, then what is the difference between Yunxi and other companies?”

“Shouldn’t that be the case?” Lin Wan’er still couldn’t understand what Chen An meant.

“Yunxi is taking a path that no other company has ever taken.”

“The road you’ve never traveled?” The more Lin Wan’er listened, the more confused she became.

“The more rare it is, the more it can be cashed out and the more it can attract potential customers. You can understand that. ”

These words were relatively easy to understand, and Lin Wan’er and the two nodded after listening.

“So we want to engage in hunger marketing, the more we want to get, the more we can’t get it, which can stimulate users’ desire to buy the most.”

“So we can’t rush the second batch to sell, it will break the rhythm.”

Seeing that the two seemed to have some understanding, Chen An continued to explain for them.

“Yunxi’s sales method is divided into two directions.”

“The first one, the first release only five hundred bags, these five hundred bags can do the effect of testing the market, if the market response is not good, we will lose only these five hundred bags, even if one can not be sold, our loss can be controlled to a minimum.”

“As you can see, the first direction was successful.”

“The important thing is the second direction, which is mainly to stimulate consumers’ desire to buy. That’s why it’s important to emphasize limits. ”

“Limited editions can create a scarcity for consumers, which can further increase consumers’ desire to buy.”

“Let me give you an example, Lin Wan’er founded a company by herself, this company’s products are very good, and it has been recognized by the market and consumers, but this product is only produced ten a day, and it is announced to be discontinued a month later, then there are only so many of these products, if they are sold out, consumers want to buy again, which can he get?”

“Lin Wan’er, you said.”

“Raise the price to buy someone else’s, or go to an auction.”

“That’s right, whether it’s buying at a markup or going to an auction, both of these ways can make consumers understand that the value of this product has been climbing and is worth collecting.”

“To maintain this state, you need to make the product unique, both in terms of materials and workmanship. And to open a clear gap with similar products. ”

“This method is suitable for Yunxi, but it is not suitable for Tiancheng Group, because the consumer group of Tiancheng Group is fixed, and if the price suddenly increases, it will be counterproductive.”

“So, platinum is limited in order to sell for a higher price. Got it, right? ”

After listening to Chen An’s explanation, Lin Wan’er and the two were shocked and speechless.

In one word, it completely subverted the thinking of the two people.

Chen An’s vision is so long-term and unique.

Gradually digesting what Chen An said, Lin Wan’er’s eyes gradually became firmer.

I must believe Chen An in the future.

“Mr. Chen, I understand this time.” Lin Wan’er nodded fiercely towards Chen An.

“Just understand, it’s time to be busy, don’t bother me if you have nothing to do.” Chen An waved his hand and began to rush people.

“Okay.”

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