Luxury goods: I never cheat the poor

Calm the mood.

Chen An turned on the computer and began to analyze the market.

The price of 100 yuan bags circulating on the market hovers around 600 yuan.

And this price is also the most popular.

The price was six hundred, and Chen An calculated the cost, which required about three or four hundred.

In other words, selling a bag, the profit is only about two hundred, and the profit point is already very low.

In Bluestar, high-end bags can be said to be synonymous with explosive profits.

Take YSL Saint Laurent in Gaul.

Sales in the first quarter of 2022 alone reached 19.86 billion RMB, an increase of 20% year-on-year compared to the previous quarter.

And Saint Laurent is just a luxury brand in general.

Coach in mass luxury.

It also reached 23.022 billion sales in the first quarter of 2022.

The most important point is that the gross profit reached 17.55 billion. Gross margin is as high as 75%.

Net profit for the quarter was two billion.

These two brands are still just general luxury.

The profits obtained by top luxury LV, Chanel and other brands are even more embarrassing.

With the contrast of the Blue Star market.

It can be seen that Hanxing giant company ignores the needs of the rich.

The rich need something to differentiate themselves from ordinary people.

Do the rich people of Blue Star pay for the features of luxury?

No!

Is it for design, materials, or practicality?

Not even more!

It’s the brand effect, they buy the brand value!

Only luxury goods with obvious contrasts can satisfy the rich psychologically.

It can also set off their noble and different identities from the items.

Just catch this psychology of the rich.

Creating luxury goods is part of the success.

And creating luxury goods is not just understanding the psychology of consumer groups.

You also need to build your brand image.

Chen An plans to develop luxury projects, and must give himself brand positioning and labeling.

Let the people of Hanxing accept the brand he has built.

This requires a complex and customized publicity plan.

For the selection and design of their own brand.

It was not difficult for Chen An.

After all, in Bluestar, he is in this industry, and he is very familiar with the marketing of this industry, and a little borrowing and improving the case is enough to dominate the luxury industry of Hanxing.

Now Hanxing.

It is a cornucopia waiting for Chen An to take root and germinate.

Thinking of this, the corner of Chen An’s mouth couldn’t help but leak a smile.

Suddenly.

“Nail!” of a sound.

A text message on his mobile phone interrupted Chen An’s imagination.

“CCB reminds you that your mortgage will expire in 30 days, please pay attention to the repayment time.”

Looking at the repayment text message on his mobile phone, Chen An couldn’t help sighing.

No wonder the predecessor couldn’t think of it and chose suicide.

It is difficult for ordinary people to pay off this money within thirty days.

Looking at the environment I am in, everything in the house is very warm.

It can be seen that the predecessor still loves life.

It’s just that the ensuing blows made him completely collapse.

Thinking of this, Chen An couldn’t help but feel sorry for his predecessor.

Sure enough, licking a dog must not die well.

Moreover, in this world of the jungle, only by becoming stronger can there be more choices.

“Since you have come to your world, you will also assume your ideals and responsibilities in this world.”

Chen An said to himself.

Ordinary people can’t do it in thirty days, but Chen An can do it.

It has such a large untapped blue ocean.

Chen An couldn’t let it go.

After roughly understanding the market, Chen An plans to start designing the first product.

It had been several days since he took care of himself, and Chen An went to the bathroom to clean himself up.

Twenty minutes later, a boy who was one meter eight meters tall, had a white complexion, and three-dimensional facial features walked out of the bathroom.

The current image does not at all resemble the boss whose company is about to go bankrupt.

Chen An walked into the workshop in the house.

This is a former home-owned workshop, and it’s not just full of design drafts.

Even simple production tools are available.

Sitting on the design table, Chen An began to think.

Although luxury is a huge business opportunity, people here do not have a concept of luxury goods.

The luxury goods they want to launch, like a new cultural movement, to change consumers’ perceptions.

This is still quite difficult.

After all, in Bluestar, luxury brands have their current status after long-term brand precipitation.

And now I only have a company that is about to go bankrupt and only 100,000 yuan.

There are also some materials in the warehouse.

That’s right!

Ostrich skins in warehouses!

Some classic bags that appeared in his previous life began to flash in Chen An’s mind one by one.

Finally locked to a bag.

BirkinBag！

If there’s one bag that has created an empire of luxury, it’s BirkinBag!

Chinese name, Platinum Pack!

On a plane in 1981, Hermès’ CEO was inspired to create this platinum bag.

This bag is hand-sewn, soft and practical, and has a strong modern and stylish design.

The platinum bag was introduced in the eighties, and it can be said that it was popular all over the world, and many versions such as sheepskin, crocodile, calfskin, ostrich and so on were launched one after another.

The platinum bag has been on fire for more than thirty years since its birth.

In the Blue Star of 2022, this bag has long become a symbol of status, status.

Celebrities around the world regard it as a symbol of nobility and elegance, and are also known as a must-have bag for successful women and wealthy women in social situations.

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