Made in Hollywood

The North American film market is booming, and new films are released every week, but it is difficult for everyone to agree. Not everyone likes the same film. In order to attract movie fans and even ordinary audiences to watch movies in cinemas, publicity before and after the release is very important.

To a certain extent, publicity is to stimulate the curiosity and interest of potential audiences and attract audiences to enter the theater to contribute to the box office.

The purpose of Duke Ken standing in front of the screen and fighting with film critics is to create hot topics and promote publicity.

"Independence Day"'s extremely low professional rating, high audience reputation and box office figures constitute a peculiar landscape. If this topic is hyped up, it will inevitably arouse the curiosity of quite a number of people - why the film critics have such a poor evaluation The film, there will be so many people to watch? Just how captivating or lousy is a young Duke Rosenberg's film to spark such controversy? Why does the director rarely fire at professional film critics, just to fight back or to have great confidence in his own work?

This was one of the most commonly used propaganda methods for Bang Bei. The more he quarreled with film critics, the more audiences walked into the theater.

Although the carrier of the Internet cannot be applied to actual propaganda for the time being, the media platforms behind Warner and Fox are strong enough to easily detonate the topic.

As for the actual effect, it can best reflect the statistics.

On Tuesday, July 5th, with the end of the Independence Day holiday, all the films released will inevitably experience a box office decline. The single-day box office of "Independence Day" dropped directly to the level of 10 million, falling to 9.27 million US dollars!

Duke's appearance on Fox's program was on Tuesday night, and the program not only entered thousands of households through the fourth largest TV network in the United States, but was also hyped by Time Warner and many media under News Corporation the next day. The direct war with the film critics attacked by "Independence Day" attracted the attention of a large number of enthusiasts, and many curious people also entered the theater to see what this film that caused such a fierce quarrel looked like.

On Wednesday, although it was still a working day, the box office of "Independence Day" ushered in a small increase, with a daily receipt of 12.53 million US dollars! By Thursday, that figure had climbed slightly again to $13.49 million!

Subsequently, a survey data was transferred to Duke, and nearly 20% of the audience surveyed had no plans to watch "Independence Day", but walked into the theater out of curiosity.

The hype was exactly what Duke wanted.

The film has been released for a week so far, with a total revenue of 116.93 million US dollars in North America. While successfully breaking the 100 million yuan mark, it also created a new film history record-becoming the fastest film in North America to break 100 million yuan in six days.

"Independence Day" performed strongly at the box office. Independence Day studios and distributors also have the capital to request additional screenings from the theater chain, and the three major theater chains, AMG, Emperor Entertainment and American Artists, also promised that some of the screens that will be vacated this week will be partially released. Will block Independence Day.

The theater chain is not stupid. "Independence Day" has rebounded strongly in the past two days, and the topic has become so hot that Duke and the film critics are almost drawn to each other. Such a popular film will not continue to expand its screening, increase Income, that's stupid.

The addition of nearly 200 theaters is enough to make Independence Day Studios laugh out loud, while other films, especially the ones released this week, are inevitably affected.

"This is Columbia, I'm Ralph..."

In the office of Sony Columbia Pictures, Ralph, the deputy director of distribution, was yelling into the phone, "Why did the AMG theater chain promise to reduce the number of theaters for "The Shawshank" by 40? We have an agreement! Yes, that It's a floating deal, but we're in the first week and they're in the second..."

Hearing the coping apology from the other side, Ralph hung up the phone reluctantly and dialed the number of the Imperial Cinema Company. After another argument, he finally returned without success.

After making consecutive calls to several theater companies, Ralph did not get the results he wanted.

Although everyone thought this would be one of the summer blockbusters, the popularity far exceeded expectations. The North American record-breaking performance in the first week even exceeded Sony Columbia's highest estimate of $45 million. If the film's trend is like " Jurassic Park, plus the difference in audiences on both sides, won't affect their films much this week at all.

Now it's hard to say. Because "Independence Day" has ignited a war between Duke Rosenberg and film critics, the two sides are launching an extremely eye-catching public opinion war relying on their respective support media. The potential audience of "Independence Day" also bought tickets and entered the theater, and the momentum has continued to this day, which is bound to have an impact on all movies in the same period this weekend.

Because it was robbed of nearly 200 theaters by "Independence Day", "Shaunke's Redemption" can only be opened in North America with 1,900 theaters, although I don't feel it too long, and I don't think my company's film can compete with Even though "Independence Day" competes in its second week, Ralph believes it's not a problem that "The Shawshank Redemption" outperforms "Forrest Gump" and "The Lion King" in three weeks.

After all, the film critics got an unprecedented high score in the special screening, and the audience's reputation for the preview in June was not bad...

After several large-scale promotions in a row, and shooting from the film critics, Duke felt more tired than when he was shooting the movie, but he was in a good mood. After all, it felt quite good that he could spray back when someone sprayed him, and The propaganda effect brought by the spray is also excellent, and the box office rises against the trend on working days is the best proof.

Such publicity and hype also brought high attention. There are paparazzi guarding the gate of his apartment community in North Hollywood. Fortunately, he is only a director, not a star actor that has attracted much attention. The number of paparazzi is extremely limited.

"Independence Day" is about to enter its second weekend, and Duke is no longer worried about the box office trend. The film with the biggest investment promotion this week will not have an impact on "Independence Day" at all.

The hectic work has come to an end, Duke intends to relax this weekend, he has been tense for too long.

Looking through the phone address book, I found a number from it. Duke just dialed, and a surprise voice sounded in the receiver.

"Is that you? Duke?"

"Hi Sally, it's been a long time, do you have time? Let's have dinner together tonight."

"OK."

"Where are you? I'll go pick you up?"

"I'm taking an acting class... it's over soon, come here, at Andrew's School of Acting in Burbank."

It seems to be the one where Scarlett Johansson is? With that in mind, Duke left the studio.

Half an hour later, the black Bentley parked in the open space in front of the school gate. After checking the time, Duke pushed the door and got out of the car, standing aside looking in the direction of the school gate, waiting for Charlize Theron to come out.

This place is not unfamiliar. He has been here several times before, and Scarlett Johansson also takes acting lessons here.

Just thinking of this, Duke suddenly heard the sound of someone kicking the tire from the other side of the car. The other party seemed to have a grudge against him.

"Scarlett!"

Duke turned his head, and even though he could only see the blond hair on top of his head, he recognized who it was. "What are you doing?"

"What are you doing here?"

The little blond girl came around from the front of the car and looked straight at Duke, as if she was in a bad mood, "Did you come to pick me up?"

After speaking, she blinked and seemed to be a lot happier.

"I have a date with a friend." Duke looked at Scarlett, and then turned to the school gate. "She also has an acting class here."

"Who? Do I know?" She turned to Duke.

"You don't know." Duke had already seen the tall figure of Charlize Theron, "Scarlett, who will pick you up today?"

"Dad said to come pick me up."

The little girl pointed to her children's watch, "But I waited outside for half an hour and he didn't come, and he's late again!"

Probably hearing the sound of high heels behind her, Scarlett looked back and asked weakly, "Can I come with you?"

"Dear, your father will be anxious if he can't find you when he comes."

Hearing Duke's polite refusal, Scarlett pouted and muttered, "He won't! I haven't seen him in a week except this morning!"

"Hi, Sally."

Seeing Charlize Theron approaching, Duke waved to her, looked at Scarlett standing in front, and couldn't help but have a headache.

"This is……"

In front of the Bentley, Charlize Theron looked at the little girl curiously. Just when Duke wanted to introduce, Scarlett's eyes flashed and she pulled Duke's sleeve directly.

"Dad, let's go home." She didn't seem to be acting at all, "Mom is still waiting for us at home."

"dad?"

Charlize's eyes can only be described as shock, and Duke's nose is crooked in anger.

"Scarlett, stop fooling around!" Duke tilted his head and looked at her.

"I'm not fooling around, what I said is true." The little girl turned her head away, avoiding Duke's sharp eyes, "Mom is really at home waiting for me to eat."

"She... can't really be your daughter, is she?" Charlize Theron seemed to notice a little.

"This is my mother's goddaughter." Duke explained helplessly, "Her name is Scarlett Johansson, you can call her Scarlett."

Duke couldn't just leave her here and asked, "Scarlett, do you have your dad's phone number?"

"Give you."

Scarlett took out a sign from her body and handed it to Duke. Duke took out his mobile phone and dialed the phone number on it. After connecting, he said a few words about the situation here. At the same time, his eyebrows wrinkled. When Carrie was in, there were clearly intense gasps of men and women from the receiver.

"Well, Mr. Johnson, I'll take Scarlett home."

After hanging up the phone, Duke's brows furrowed even tighter. The other party didn't even ask who he was, but he agreed!