Made in Hollywood

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After hanging up the phone and walking back and forth in the living room twice, Duke suppressed his chaotic mood, and the mixed look on his face was replaced by calm.

Because there are only 20 screen screenings in 20 theaters, the first-day screening statistics of "Speed ​​of Life and Death" have been released.

The average number of people attending a single show is 18, and the average box office of a single show is 84 US dollars. There are discounts for package tickets.

Compared with those super blockbusters in memory that can easily make $15,000 at the box office in a single venue, this result is really appalling.

Fortunately, another news came at the same time, which can lift people's spirits.

A total of 2,880 people watched "Speed ​​of Life" in a single day, and 20th Century Fox returned a total of 2,056 questionnaires, of which 1,577 rated the film A+, 256 rated A, and no ratings below C. to 20 people.

The audience's word of mouth on the first day of the screening can be completely described as bursting.

I just don't know if word of mouth can eventually be converted into box office...

With a light sigh, Duke walked out of the house and walked towards the seaside avenue not far away. Santa Monica was already hot in April. Not long after walking along the seaside boulevard, he was sweating profusely.

When approaching the private marina area, Duke turned into a cold drink shop at a three-way intersection and said to the owner behind the counter, "Joe, have a glass of iced coconut milk."

"Hi, Duke." When the boss handed over the coconut milk, he asked with a smile, "I heard that your movie was released?"

"You are well informed." Duke took a gulp of the cold coconut juice and felt much better.

"Don't forget, this is Santa Monica."

The boss named Joe pointed to the direction of the marina, "From there, if you grab any one, it might be a movie star."

Seeing Duke shrugged, the boss vowed again, "Don't worry, Duke, we have known each other for ten years, and I will definitely mobilize people around me to watch your movie!"

Hearing the boss's words, Duke couldn't help but look up slightly, as if he wanted to look at the distant sky through the ceiling, seeing that all those who have watched the screening can also use words and actions to drive the people around them to watch "Speed ​​of Life and Death" , he knew how terrible the power of word of mouth was.

Not too far from Duke, Kunites walked into the University of Southern California listlessly. He didn't sleep well last night, his head was full of Mercedes-Benz buses, and he even became a member of the bus in his dream. member, in the shocking explosion when the bus hit the plane, I saw God...

"It's all the damn movies! Why is that young director named Duke Rosenberg so good? So thrilling?"

"Hi, Kunites."

Suddenly, a few classmates caught up behind him, and the one holding the basketball jumped over and hugged his shoulders, "Let's go, let's go to activities together?"

"Not yet." Kunites pointed to his faint dark circles, "I need to find a place to catch up on sleep."

"You didn't sleep well last night?" Someone came over and asked.

"I went to see a movie yesterday, it was so exciting..."

Like a child who had just watched the most exciting story and was eager to share it with his partner, Kunites gushed, "Except for Terminator 2, it is the best action movie I have seen in recent years... …”

A series of praise words jumped out of his mouth, and finally he said, "I suggest you have time to take a look. It's a pity to miss it."

"Oh?"

A few people were obviously interested and asked, "After all that said, what is the movie called?"

""Speed ​​of Life and Death"!"

"Isn't there no extracurricular activities this weekend?" the guy with the basketball suggested. "Let's go together."

The sun slowly moved from the east to the right position. Johnson, who had just finished lunch, returned to the office. Because there was a short break at noon, many colleagues gathered to discuss topics of mutual interest. He also joined in.

After talking about the new president and the disintegration of the Soviet Union, the topic gradually turned to the film aspect.

"Alien 3 will premiere early next month."

The speaker is about forty years old, and obviously has a special feeling for the Alien series produced in the late 1970s, "I heard that the director has changed again, it's a newbie named David Fincher, you want to see it ?"

This isn't a family-friendly movie, and it's clearly more appropriate with friends.

"Is it all about the latest new movie?" Someone clearly wasn't interested in Alien.

"Let me recommend one to you." Johnson took over, "I took a break yesterday and went to see a movie called "The Speed ​​of Life and Death"..."

Because the publicity fee for the screening is so much, 20th Century Fox's promotion of "Speed ​​of Life" is still tepid, but as the number of people who see the film increases, "Speed ​​of Life" has begun to slow in the audience's reputation among the audience. Slow fermentation, although the box office on weekdays does not have any bursting trend, it shows a slow upward trend every day.

The latest movie data summary was also promptly fed back to Duke by Robin Grande.

On Wednesday, the average attendance was 21, and the total box office in a single day was 145.26 million US dollars.

On Thursday, the average attendance was 25, and the single-day box office totaled $168.44 million.

In the first three days of the screening, "Alien 3" received a total of 44,810 US dollars in 20 theaters, and a single-house box office of 2,240 US dollars.

"This is a good result..."

On Friday morning, Duke received a call from George Lucas saying, "It's above my highest expectations, 'Life and Death' has potential, I will notify Lucasfilm, and report to Twentieth Century Fox. Put some pressure on them to put in more resources."

At the same time, Twentieth Century Fox's director of distribution, Townsend Rothman, is also calling a meeting to discuss the release of "Alien 3" and "Speed ​​of Life".

Needless to say, "Alien 3" is the key project of 20th Century Fox this year, and it is also a packaged project of CAA, and it must be the focus of the release.

"My opinion……"

Townsend Rothman's deputy said, "We still have to be cautious on 'Speed ​​of Life', we'd better maintain the current promotion, and look at the box office response on Friday and Saturday, and the weekend box office can test whether a movie is real or not. There is enough potential."

There is no objection. Although the six major companies produce countless bad films every year, they are cautious about investment. Even Spielberg's projects will go through layers of review, from project approval to shooting to publicity. It takes a long time to research and estimate, and the situation where hundreds of thousands or even millions of funds will be determined by swiping the forehead will never appear in a large film company with a complex share structure and checks and balances of power.

With the arrival of Friday, the North American film market has reached the busiest time of the week. The weekly film rankings in North America are also based on the weekend box office figures for three days from Friday to Sunday. This is also the most reflective film. The potential and competitive time period of the film.

Fabio is the conductor of this independent theater chain, and his workload is often several times that of the weekdays for three days on weekends.

"Instinct, two tickets, thank you."

After taking the money from the other party, Fabio skillfully handed the tickets and gave change. "Instinct" has been released for more than a month, but there are still a lot of people watching Sharon Stone, and it is also the best movie sold in theaters this week. .

The hands of the clock slowly passed seven o'clock in the evening, and more than 40 audience members came out of a cinema one after another. As they walked, they seemed to be discussing topics such as buses, subways, explosions, etc. Fabio knew that, then It's the content of the movie they just watched. This is the fourth day of "Speed ​​of Life" being shown in theaters.

This is a very good film. Fabio also went to the hall to watch it for a while during his break yesterday. In his eyes, except for Sharon Stone stripping naked, in terms of excitement, "Instinct" can't be compared with "Instinct" at all. Speed ​​of Life and Death".

It's just that "Speed ​​of Life and Death" has not enough reputation and appeal from the director to the actors, and the publicity is limited, so many people don't know the movie at all. Although the number of viewers in the past three working days has been rising, it has not been as big. Explosive look.

However, today seems to be different. In the several shows that have been screened, the number of viewers in a single show has nearly doubled from yesterday.

"Hey guy……"

A group of people who looked like students came to this side, ""The Speed ​​of Life and Death," six."

As night came, more and more people entered the theater.

"The Speed ​​of Life and Death, two."

"The Speed ​​of Life and Death, one piece."

""The Speed ​​of Life and Death"..."

Fabio, who has been busy all the time, suddenly found that the number of people buying tickets for "Speed ​​of Life and Death" is increasing, even more than "Instinct", which occupies 3 theaters.

Just after the new show "Speed ​​of Life and Death" began to be shown, Fabio also arrived at off-duty hours. Taking advantage of the gap between shifts, he roughly counted the number of tickets purchased for "Speed ​​of Life and Death" and found that it was sold out. There are more than 80 tickets, this is the theater today... No, it is the highest attendance in a single show this week!

After a few days of bitter fermentation, the overwhelming audience reputation of "Life and Death" finally played a role. On Friday night, from New York to Los Angeles, from Seattle to Nashville, 20 theaters attended a single show. The number of people was almost twice or even three than that of Thursday, and many people even came to the theater in groups to watch "Speed ​​of Life and Death" by name!

By the next morning, the situation had been reported to Twentieth Century Fox, and although the final decision would not be made until a high-level meeting, Townsend Rothman already had more resources in his heart to devote more resources to the film. idea.

"Friday's single-day box office was $62,778, single-hall box office was $3,138, and the audience's A+ rating rate was 77%..."

These data on Townsend Rothman's desk are the best proof of the market potential of "Speed ​​of Life"!