Made in Hollywood

In this land of North America, there are always many very strange but very influential institutions, and once they are provoked, it is extremely troublesome, such as environmental protection organizations and various animal protection associations that cause headaches for Hollywood directors and producers. And the National Association of Teachers and Parents, which is responsible for protecting the rights and interests of minors.

This is an unofficial organization, but its influence in the United States is absolutely terrifying, and it even has the power to revise and maintain child labor laws. Violating the intolerable attitude of minors.

It is true that in invisible corners, the lives of some minors in this country may not really be better, but these will not be exposed to the public and the media after all, and those exposed, especially those related to It can basically be said that there is zero tolerance for public figures.

Morgan Freeman's step-granddaughter is only sixteen years old, a schoolgirl, and a minor in the absolute sense.

As a result, the National Federation of Teachers and Parents responded extremely violently, and with the help of the media, they convened a press conference on the matter, announcing that a targeted investigation would be conducted. If true, parents and minors in the United States would be called on. Boycott any Morgan Freeman film and reserve the right to take legal action.

From the moment the scandal appeared, Morgan Freeman and DreamWorks had been conducting crisis public relations, but the existing information was not good for them, and the power of the six major companies and the media groups behind them was far from great. It's not something that DreamWorks can contend with.

In fact, as Duke said, no one cares about Morgan Freeman's life or death. A second-tier black movie star is not worth fighting so hard by the Big Six and DreamWorks. He is just the one affected by the fire. Just a little fish, from the day DreamWorks revealed its big ambitions. The six major companies are waiting for such an opportunity to do their best to suppress it.

The media’s role in guiding public opinion is huge, especially the four major TV networks that are influential and terrifying in this era. ABC is owned by Walt Disney, CBS is owned by Viacom, the parent of Paramount Pictures, and Fox Television Network This is part of Twentieth Century Fox, although NBC belongs to General Electric. But it has a close relationship with Time Warner...

What did DreamWorks and Morgan Freeman do to fend off the scandal when the four major TV networks focused on reporting it?

The release date of "Clash of Heaven and Earth" is getting closer and closer, and the media's coverage and digging are getting more and more violent. Even some people in the Freeman family can't stand the temptation of the media, and it is related to this. , even if there is no direct evidence that Morgan? Freeman and stepdaughter did have a relationship. But like Michael Jackson once, does the evidence matter now?

Incited by the media and interested people, some very enthusiastic members of the public began to protest in front of the DreamWorks headquarters in the Hollywood area. Some more enthusiastic non-profit organizations called the North American Cinema Alliance. The theater is required to boycott "The Clash of Heaven and Earth".

The conservative state of Utah reacted the most, directly announcing a ban on "Crash" in Utah.

It is impossible for theaters to boycott "The Great Clash of Heaven and Earth", but the voices of protests in society cannot be completely ignored, the most important thing is. I'm afraid there will be quite a few people who really boycott this movie.

"In the past three days, we have received protest calls from 22 non-profit organizations!"

In a conference room at AMG headquarters. Lynch said to many executives present, "There are also six major distribution companies, and they have been jointly exerting pressure on us!"

Although the theater chain is independent, it has a relationship with the traditional forces of Hollywood, such as the six major companies. Far from being comparable to DreamWorks.

"If the film has enough potential, we can ignore these protests."

On the other hand, the head of the film selection department said, "According to our sample survey of potential audiences, nearly one-fifth of people have canceled their plans to watch "The Clash of Heaven and Earth."

There was a brief silence in the conference room, but Lynch was the first to speak, "My suggestion, AMG reduces the number of theaters for "Clash of the Earth", if the film opens well at the box office, we can completely redeploy the theaters. ."

In fact, everyone here knows that "The Clash of Heaven and Earth" will inevitably be affected by the scandal, and according to the news from the Emperor Cinemas, the other party made a decision yesterday to reduce the number of theaters for "The Clash of Heaven and Earth".

"The same schedule as "The Clash of the Earth" is also released by Disney's "Born to Be"." Lynch looked at CEO Paul, "This PG-rated film has been very well received in the test screening of the student group, and we can Add the freed theaters to this all-ages film."

After roughly a few minutes of deliberation, CEO Paul made the final decision, "Do what you want!"

Just like the first few movies produced by DreamWorks, the big three's ambitions are always being attacked by traditional forces. The week before the release of "The Clash of Heaven and Earth", major commercial theater chains in North America, They have used various excuses to reduce the number of theaters in North America to varying degrees. Since theaters and distributors signed flexible contracts, and there was a scandal in "Clash of Heaven", DreamWorks in addition to stepping up public relations Besides, nothing can be said.

The North American theater chain of "Clash Between Heaven and Earth" has been reduced from about 2,850 originally planned to 2,410. Before the film was released, DreamWorks suffered heavy losses.

"There are a lot of entanglements between the commercial theater chains in North America and the Big Six."

In Steven Spielberg's mansion, Martin Bob looked at the Big Three of DreamWorks and said, "It's pointless to continue entangled in the theater chain, as long as the box office of "Clash of the Earth" is good enough in the first week, the theater chain will never Then consider the pressure from the Big Six."

It's all industry insiders, of course, and David Geffen asked Spielberg, "Can Morgan Freeman's character be cut?"

"He's an important supporting role!" Spielberg emphasized. "Within less than a week of release, we can't reshoot, cut his scenes, the plot of the film will have serious problems, and it's not feasible."

David Geffen thought about it. "Then our priority now is to minimize the impact of the Morgan Freeman scandal."

"How to lower it?" Jerefer Katzenberg frowned, "Behind this..."

He shook his head, as the former head of Disney's animation studio, how could he not see the truth of the matter.

"News are time-sensitive, and the media and the public are always in pursuit of freshness." Martin Bob suddenly stood up. Taking a few steps nearby, he said, "The best way to suppress a scandal is to create another new scandal, as Warner Bros. did!"

Spielberg looked up at Martin Bob, "There's no use for actors who don't have enough weight. The most famous ones in The Matrix are Keanu Reeves and Duke Rosenberg. The former has been used by us. The hype is over, the attraction is not that great, the latter..."

He sighed, "Duke does have a lot of lace, and his lace is not a secret to us. But he never has sex with minors. Those ordinary lace are not lethal at all."

"Yes, my people checked him." Martin Bob's face showed some disappointment. "He's a famous playboy. He can hold back..."

Having said that, Martin Bob turned the subject back. "Abandoning the attack on The Matrix, we can shift the target to another film that is also competitive. There are some methods that we can't use for English-speaking actors, but actors from continental Europe. It's another matter."

Every year in May, news about popular movies is always endless, including touts, praises, criticisms, and smears from competitors.

This year is no exception. Although there was no name-calling war between "The Matrix" and "The Clash of Heaven and Earth", the series of incidents and gossip that they created have attracted the attention of countless public attention. The Morgan Freeman scandal has only appeared for four days, and new black material has been stabbed by the media!

One of the starring roles of "Godzilla", the famous French movie star Jean Reno is suspected of whoring young children. Prostitutes...

This time it was not only a gossip report, but also a 15-year-old prostitute from New York who stood up to correct Jean Reno, saying that when he was filming "Godzilla" in New York, he used huge sums of money to lure her into a relationship... …

Subsequently, the woman reported the case to the New York police, and the New York police soon announced that they would be summoning Jean Reno.

As soon as this news came out, the media reports about Morgan Freeman instantly became much less, especially the public, who turned their attention to Jean Reno and his "Godzilla".

"Does it matter whether this is true or not?"

Eno Martin looked at Pat Kingsley and Tom Cruise, "It doesn't really matter at all. With the capabilities of DreamWorks and Martin Bob, it's not difficult to find a prostitute, even if it fails in the end. , it will not affect them, but it can effectively divert the attention of the media and the public."

"Do we need to do something?" asked Pat Kingsley.

Eno Martin didn't even think about it, and said directly, "We'll do nothing for the time being, we'll watch, we'll wait, until they both lose..."

DreamWorks is not just creating scandals to divert attention. When it comes to suppressing pressure, Warner Bros. and Time Warner behind it must be the strongest. It is clear that "Godzilla" and "The Matrix" also have a competitive relationship. As long as there is a chance, Warner Bros. and Duke Studio will definitely not miss the opportunity to fight "Godzilla".

"Why would we pass up this opportunity?"

Here's what Duke said to Tina Fey, "Crash is our competitor, and so is Godzilla."

Doug Walter, who had dinner with them, fully agreed with Duke, "Warner's media has been involved in hyping up the Jean Reno scandal, and headquarters has always had a good relationship with the NYPD."

In the summer of 1998, before the big productions were released, the fierce competition that every business circle was not lacking had already been staged. (To be continued ~^~)

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