Made in Hollywood

Due to the limited production cost of the film, Warner Bros.'s investment in publicity is not high. Taking advantage of opportunities such as commemorating the shooting case, it has also done a lot of publicity work. A film like "One Hundred Thousand Fires" cannot be produced as a commercial film in the summer. In that way, an overwhelming bombardment was launched.

The film held two audience and theatrical media previews in early March and mid-March. Duke has been busy in New Zealand with the final preparations for "The Lord of the Rings" and did not attend at all. There were several leading actors, plus The strong cooperation of the Los Angeles County Sheriff's Department is also not lacking in the necessary publicity booing.

After the two previews, Warner Bros. also sent the results to New Zealand for the first time.

"The audience praised 84%, and the overall commercial score of the theater chain was B+,"

Standing behind Duke, who was looking at the cave troll model, Tina Fey quickly spoke about the general situation of the preview, "The media preview is rated A-, and the film will be released in 2,200 theaters in North America after the Oscars. show."

"A little better than I expected."

Satisfied with the shape of the troll, Duke turned to the other side. Here is a big lifelike spider. "I thought it would be screened in about 300 theaters, and then the theaters would expand the scale of the screening as appropriate."

Perhaps it is always accustomed to consider problems from the most difficult angle. The preview response of "One Hundred Thousand Fires" was better than Duke thought. This can be seen from the resources invested by the theater chain. The theater chain cannot see the selling point of the film. And the expected return will not be easy to let go.

Duke turned to the big spider Shiloh, but Tina Fey stood there and didn't move. This kind of thing has always been the object of women's disgust.

"There's some news over there in New York."

As Duke walked out of the model warehouse, Tina Fey followed and said, "Director Lucas asked if you could attend the Star Wars premiere in May. Mrs. Leah will definitely be there. Victoria A proposal for the Angel Model and the Lord of the Rings came from the secret and needs your review. Miss Lauder mailed a men's skin care product, which is a trial size that her brand is going to launch..."

"This guy……"

Walking out of the warehouse area, Duke looked at the bright sunlight outside and muttered, "Take me as a test subject."

"What about Marvel Comics?"

Duke turned and walked towards the weapons warehouse. "When can we officially sign with them."

After chatting with Surprise for more than a month, the two sides have reached an agreement on Duke's investment in shares, and the lawyers and accountants on both sides are also making calculations on the matter, otherwise Tina Fey, who represents him, will not will return to New Zealand.

"The specific time has not yet been determined." Tina Fei looked at her work log and said, "But according to the agreement initially signed by both parties, the time for signing the formal agreement will not exceed the end of May. And..."

She reminded Duke. "This is an agreement of up to 200 million US dollars, accounting for 25% of the investment. You do not have so much liquidity on your book. We will also wait for David and Yahoo's management to reach a share transfer agreement."

"You keep an eye on it."

With an order, Duke walked into the weapons warehouse. Greeted a few weapon makers, walked towards the storage area inside, and said to Tina Fei who followed, "After the transfer of Yahoo shares is completed. Get the surprise as soon as possible."

According to Duke's judgment, investing in surprise is actually a lucrative business. It's true that no one can guarantee that Marvel will become a hugely successful Marvel in the future, but one thing he, the director, knows very well is that the special effects technology of the film is advancing at a flying speed, for the Marvel superheroes. Provides the basic conditions for appearing on the big screen. Even if the Avengers don't assemble, Marvel's movie value isn't bad.

Besides, as long as he can invest in shares, he will naturally remind the management of Marvel, so that Marvel will sell himself to Walt Disney or other film companies at a sky-high price in the future.

Walking in the warehouse, Duke checked the weapons used by the main characters one by one. These weapons are all handmade, some are made of alloy steel, some are made of aluminum alloy, and some are pure rubber props.

However, even a sword made of rubber is no different from a steel product in terms of appearance alone.

After checking the weapons and props, Duke returned to the studio office and saw several proposals sent by Victoria's Secret. The executives of Victoria's Secret proposed that when the "Lord of the Rings" trilogy officially began to shoot, and that it would be released in North America and even the After the world has caused a certain impact, the angels of Victoria's Secret will fly to New Zealand to join the crew in the most high-profile way. It is best to find a TV station to broadcast the whole process.

Maybe rent a fleet of convertible sports cars, let Victoria's Secret angels blow kisses all the way from the New York headquarters to JFK Airport, and then take a special luxury charter flight to Wellington, with the news media gathered on both sides for the hottest publicity?

After the idea was briefly written down, Duke asked Tina Fey to fax it to Victoria's Secret management.

A successful publicity campaign is indispensable for any big-selling film. The total investment of the "Lord of the Rings" trilogy is as high as 350 million US dollars, and extensive publicity and hype are indispensable.

Along with the Victoria's Secret plan, there is also a copy of the Victoria's Secret Angel Model Team. In recent years, the Victoria's Secret Angels have come in and out, and there have been many changes in the past. The management of Victoria's Secret faxed this information. Want Duke to find the best fit.

Seeing the tall and slender model on the booklet, Duke suddenly remembered that the crew hadn't found an actor to play Yawen. Maybe they could find an angel model with long legs and thin waist and a pure appearance?

This role itself doesn't need any outstanding acting skills, not even above the passing line, and then again, does the former Arwen have acting skills?

After dealing with the Victoria's Secret affairs, Duke sat and thought about it for a while, and said to Tina Fey, "Return to George, and I will attend the premiere of "The Phantom Menace"."

Mother has gone, he has no reason not to go.

Finally, it is the men's skin care products mailed by Erin Lauder. This is a makeup brand she founded on the basis of the Estee Lauder Group, and she has absolute control. Although during the daily phone calls, Duke also said that if there is a problem with funds, you can find it. He, but Irene has never spoken, and it seems that she is not too short of money at present.

The two have known each other for so many years, Duke can see that Irene Lauder is a woman with a strong heart and is embarking on her own business path.

In this respect, there is no fairness in any country or society in the world, and some people are born with the advantage of starting the race.

Not to mention Erin Lauder, but just himself, if he hadn't come from such a wealthy family, his career as a director in Hollywood would have been ten or even a hundred times more difficult than it is now.

Everyone knows that the first step before success is the most difficult, and the first fund before starting a business is also the most difficult to raise. Fortunately, he has the full support of his mother.

After opening these skin care products and looking at them, Duke put them aside. Irene Lauder understood his habit, and the most simple products like sunscreen for men were sent by post.

"Tina, let someone buy some New Zealand specialties and mail them to..."

Having said this, Duke thought for a while, "Buy more, Mom, Erin, and... Ivanka Trump, each of them will mail a copy."

Over time, preparations for more aspects of The Lord of the Rings came to an end, and more people came to New Zealand.

At the same time, the number of media reporters and paparazzi surrounding the Wellington set is also skyrocketing. After all, this is the "Lord of the Rings" trilogy, which plays an important role in the history of Western literature, and is also known as the most unlikely literary work to be made into a movie. , coupled with Duke's reputation as a director, is enough to attract the attention of many people.

In particular, some gossip media sent special paparazzi to watch him.

Everyone in Hollywood knows that Duke never hides his lace, and the speed of changing female partners is extremely fast, but it has stopped after "The Matrix". This abnormal situation has inspired some eight media. of curiosity.

Even, the "New York Post" reported that he was tired of this chaotic lifestyle, and is currently secretly dating a girl, intending to establish a long-term stable relationship...

Whether it's gossip and scandal or positive reports, Duke's work is not affected. According to the entire publicity plan, he gave the crew a password prohibition, and no one is allowed to accept media interviews without permission.

Including Duke himself, despite being chased and blocked by reporters, he kept the news silent for the time being. Even if he returned to Los Angeles to attend the premiere of "One Hundred Thousand Fires", he only talked about the film when he was interviewed in the visiting area after walking the red carpet. Don't talk about The Lord of the Rings trilogy.

The scale of the premiere often corresponds to the investment scale of the film. The premiere of "One Hundred Thousand Fires" is not large. It chose a medium-sized theater in downtown Los Angeles, and did not invite heavyweight guests, but the spring season is the most common. of a premiere.

The release time of "One Hundred Thousand Fires" was placed at the end of March after the Oscars. During this time period, no films that Duke once had an impression of were released. It can be said that there are basically no heavyweight competitors, but there are too many small-cost films released, which are greatly scattered. the resources of the theater.

However, this is also the distribution strategy of the theater chain. In such a time period when it is impossible to attract audiences with big productions, no one knows which film will become a dark horse in the end. The main video of the line alliance.

The 2,200 theaters of "One Hundred Thousand Fires" may seem like a small number. In fact, it was the largest film showing on the weekend. The film can get a relatively large number of theaters, and the confidence that Duke has built for the theater chain is also very different. Not irrelevant.

But in the final analysis, whether this film will expand the scale of screening or reduce the number of theaters will ultimately depend on market performance. (To be continued ~^~)

PS:   A new week begins, ask for a monthly ticket ~ ask for a recommendation ticket ~ ask for support~