Made in Hollywood

"what happened?"

Now is the critical period of publicity, and Orlando Bloom, who plays Legolas, is an important part of the publicity.

"We just received a notice from his agent." Tina Fei said as simply as possible, "After the announcement last night, Orlando went to a nightclub to go clubbing and had a conflict with a Chinese man..."

"Is he seriously injured?" Doug Walter didn't care about Orlando Bloom's life or death. "Will it affect the next publicity schedule?"

"Did the news get out?" Duke knew how popular Orlando Bloom was now.

"His agent dragged him all night," Tina Fei said helplessly. "When I just notified me, the negative news was already everywhere on the Internet."

Duke walked back behind his desk, opened Yahoo Entertainment, and as Tina Fey said, news about the Orlando Bloom fight was everywhere, even with pictures.

Although there are no pictures of live fights, there are pictures of him leaving the nightclub and going to the hospital. Legolas, who is very skilled in the film, looks so miserable in the picture that he was almost beaten into a pig's head, even if he got it in time Treatment, it is impossible to appear in public in a short period of time.

Yahoo Entertainment used relatively fair words to introduce the development of things...

"Orlando Bloom recently had a hot fight with a female model from Australia, and the incident was triggered by the female model, a model named Miranda Kerr, who broke up with her boyfriend because of Orlando Bloom's involvement. , his wealthy Chinese businessman boyfriend obviously had his eye on Orlando Bloom for a long time. After chasing him into the nightclub, he started directly. Legolas had no power to fight back until the nightclub security came..."

"The man who beat Orlando Bloom is called Edward Young. The Chinese rich man from San Francisco was released on bail by a lawyer last night..."

Edward Young?

Duke found the name a bit familiar, but forgot who it was.

He was watching the news on the Internet, and Tina Fey was calling to check the truth of the matter. He quickly put down the phone and said to Duke. "Not much different from what Yahoo Entertainment reported."

Duke nodded. If you just look at the incident itself, this is just the most common conflict in Hollywood due to jealousy. Except for Odolan Bloom, a popular movie star who was beaten a little bit, there is nothing too unusual. The place.

Just reflected on the Internet, the response is a bit too enthusiastic.

Several websites and forums were opened one after another, and the screen was almost swiped by the incident of Orlando Bloom being beaten. Among them, there are very few sympathizers, and they are basically cynical voices.

"Legolas is a shameful third party who specializes in seducing other people's girlfriends."

"Apart from a handsome face, what else is Orlando Bloom, and his Legolas is not worth the praise at all. It's all an embroidered pillow."

"This is the moral standard of the Lord of the Rings crew, a group of third parties who specialize in breaking up other people's families!"

"Anyone who went to the Lord of the Rings movies because they liked Legolas, I suggest you think about it. Save dollars in your wallet!"

If Duke can't see that this is the navy leading public opinion, these years have really been in vain.

Turn off the computer. Duke immediately asked Tina Fey to contact Orlando Bloom's agent and publicist, and at the same time notified Penny Kelly to come to the studio to discuss.

An Orlando Bloom really won't significantly affect "The Return of the King", he's not that important, and it's just a jealous brawl. Not a great scandal either.

But it was only around noon that CBS and ABC followed up on the incident, and media belonging to several other companies, including Walt Disney and Viacom, were also hyping it up. Just after lunch, Walt Disney's One of the websites suddenly posted a picture of Orlando Bloom walking into a bar with Viggo Mortensen.

Going into a bar is no big deal, the problem is they go into a famous gay bar in the Los Angeles area!

It is conceivable that this incident spread all over the Internet within an hour, under the control of people with a heart.

"It turns out that the emperor and the elf prince are true love..."

"Aragorn fell in love with Legolas, and the world completely collapsed..."

No one is stupid enough to openly discriminate against homosexuals, but it is not impossible to arouse the disgust of some moral people in this way.

In the evening, on several famous forums, the novels of the same name by Aragorn and Legolas appeared successively, telling the love story that the emperor and the elf prince had to tell, and they were even reprinted...

"Obviously someone is targeting us!"

It was late, and the Lord of the Rings studio was still brightly lit. Duke stood at the front of the conference table, looking at Viggo Mortensen and Orlando Bloom. There are multiple bruises, obviously being beaten hard.

"Vigo, Orlando, tell me what's going on with you."

Although rumors about the two people's scandals have been flying all over the sky, Duke confirmed that they are not a couple, at least not now.

"We did go to a gay bar together." Viggo Mortensen turned to look to the other side, "but the two of us went to find Ian."

Ian McLean nodded solemnly, "I can confirm this."

As long as it's not true, a few pictures can't explain much. Although the impact will definitely be there, if you are active in public relations, you can still minimize it as much as possible.

"Penny..."

Duke stepped aside, and professional things were naturally left to professionals to do.

In fact, public relations do not need special means to let the Navy increase the publicity of "The Return of the King" on the Internet, and at the same time announce some new news to divert the public's attention.

As for the focus of the vortex of public opinion, it is not difficult.

On the second day, Viggo Mortensen and Orlando Bloom went out with their female companions respectively. When Ian McLean was interviewed by a media, he also mentioned the fact that the two went to the bar to find him.

Although it is impossible to completely eliminate the impact, this kind of hype rises quickly, and it also falls back quickly.

On the third day, Duke was still watching the progress of the incident, and someone came to the door to apologize through the relationship of Duke's studio.

"Sorry, Director Rosenberg, I couldn't resist the impulse when I met Orlando Bloom."

Looking at the Chinese sitting next to him, Duke remembered who he was and nodded lightly, "Don't have a next time!"

"I promise!" Edward Yang vowed, "During the release of "The Return of the King", Orlando Bloom will not be touched."

The other party is one of The Lord of the Rings Studio's largest peripheral partners on the west coast, and Duke does not intend to go into it, "That's it, Mr. Yang, remember what you said."

"thanks!"

Edward Young reached out and shook Duke's hand before leaving.

Duke doesn't care about the conflict between him and Orlando Bloom. After the hottest time period of "The Return of the King", whether Orlando Bloom will become a pig's head or something else has nothing to do with him.

However, those who disliked The Lord of the Rings and Duke jumped out through the Orlando Bloom incident, especially the group of film critics, who seemed to want to use this storm to influence "The Return of the King" ” market reaction.

Roger Albert deliberately published articles in his column.

"Duke Rosenberg doesn't choose actors based on acting skills at all, and talent has never been a factor he values. Just look at the upcoming third installment of The Lord of the Rings, full of male vases and female vases, which is both a It's disrespect to the art of film, disrespect to the audience, and disrespect to those who work hard."

"In his films, people who are full of talent and acting skills can't play, and people who are young and have a good face are very popular, which is completely contrary to the American dream we have always advocated, Duke Rosen Berg doesn't respect even the most basic principles of social justice..."

"Look at the actors he chooses, from the audiences who are always full of scandals, to those who like Duke Rosenberg's movies, keep your eyes open and see what kind of people you like!"

On the eve of the film's release, Roger Albert undoubtedly sounded the battle cry between the critics and the Lord of the Rings trilogy.

Other well-known film critics followed suit, attacking Duke and his films one after another in their own columns.

"The Lord of the Rings trilogy is boring and long like a century. For the audience who want to enter the theater, have you brought your pillows?"

-- "The New Yorker" David Denby.

Although well-known film critics have choked up, hoping to use their weak influence on the summer season to try to crack down on the box office of "The Return of the King", but they have to face the fact that even if they hate this film, they still have to buy tickets Walk into the theater and contribute to the box office of the film.

There are two reasons. First, the publisher does not provide free ticketing services for any film critics. Second, the response from The Lord of the Rings is too strong. How could they, a group that is gradually marginalized, miss this good opportunity to gain attention?

Even if they haven't watched the movie, they are prepared to give negative reviews, even if their movie reviews are bound to be scolded by fans, but that's attention.

Better to be talked about than no one to talk about.

If no one talks and pays attention, it means that the group of professional film critics is really doomed.

On May 1st, Roger Albert put on his formal clothes early and sat in the living room of the mansion, waiting for the minutes to pass, waiting to go to the theater to watch the advance screening at the same time as the premiere.

While he was waiting, the Chinese Theater in Hollywood was crowded with people. "The Return of the King", which had been entangled in various public opinions and negative news, did not seem to be affected in any way, and opened a global screening tour on an unusually grand scale! (To be continued ~^~)

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