Made in Hollywood

It is not too rare in the history of Hollywood to have an absolute advantage in the early stage, but it was reversed in the end. The former "Saving Private Ryan" and "Shakespeare in Love" are undoubtedly the best examples.

Anything can happen before the vote closes.

According to the academy's regulations, after the Oscar nominations are announced, all public activities of the producers and distributors must be stopped, and it is strictly forbidden to continue lobbying the judges. And the propaganda in the media will not stop for a moment.

Since Oscar PR is a huge project, it is natural to support huge amounts of money, especially media publicity, such as "Vanity Fair", "The Hollywood Reporter" and "Premier" and other newspapers and magazines that have a profound impact on Hollywood, will not be free. Those who advertise for people, those seemingly relatively fair reports, almost always have transactions behind them, and one page can often shout to more than six figures.

Even if Nancy Josephson and Panney Kelly conduct carpeted phone lobbying and try to find opportunities to meet face-to-face, there will still be a considerable number of Oscar judges who will not watch the nominated films. The way to vote is often simple, choose familiar names.

Where do the familiar names come from?

The role of media propaganda comes into play at this time.

No one can deny that quite a lot of people, even the judges of the academy, will also be influenced by the media public opinion, and well-known film critics who have columns on many well-known media, their remarks will inevitably be passed on to a lot of judges. before.

Professional film critics are on the decline, but their abilities during awards season cannot be ignored by anyone.

This group of guys with more than enough success, let them really put forward some reasonable opinions on the development of the film industry, they may not even think of it. But pulling back in the awards season, the effect is still not to be underestimated.

It is very, very difficult to completely abandon the influence of film critics in the awards season. The best way is to defeat them with time. As long as the old men who have grown up with film critics in the academy go to meet the Lord, even if they control the core of the academy The new team is still the old conservative. But as long as they don't have a particularly deep feeling for the glory days of film critics, the influence of professional film critics in awards season will decline infinitely.

For example, people like Duke and Michael Bay or James Cameron, if they become academy veterans, how can they be influenced by the opinions of film critics?

Every era has its own characteristics.

With twelve nominations, Duke thinks of twelve awards. If nothing else, he will never have such an opportunity in the future.

But if you want to win twelve awards, the biggest obstacle is not Harvey Weinstein and Miramax Films, but these professional film critics who add up to more than 400 people in North America.

To offset the impact of negative comments from professional film critics. The team at Duke has continuously released news and commentary reports in the media, trying to separate the professional film critic group from the audience and the film industry as much as possible.

"The global box office of The Lord of the Rings trilogy is about to exceed 4 billion US dollars. This is the most successful series of movies in history, but it has caused topics and controversy outside the film. On the one hand, it is the audience and Hollywood's appreciation, and the other is the film critics. Crazy negative reviews, why did the Lord of the Rings trilogy trigger a 'Tear Clan' battle in North America?"

The new issue of Vanity Fair is dedicated to critics in a major section.

"Ever since The Fellowship of the Ring led the fantasy movie trend, audiences and Hollywood have been at odds with professional critics like never before. Most of the latter decided that The Lord of the Rings trilogy was a complete smash, and The vast majority of the former regard it as a masterpiece in the entire history of cinema."

"In the eyes of professional film critics, The Lord of the Rings Trilogy is another commercial blockbuster directed by Duke Rosenberg after Independence Day, The Matrix, and Hundred Thousand Fires. It may only be comparable to "Batman and Robin", which became the laughing stock of the United States back then. On Rotten Tomatoes evaluated by film critics, "The Return of the King" barely exceeds 60% freshness."

"But the opinions of ordinary audiences and the Hollywood industry are completely opposite to those of film critics. Audiences, who have always been difficult to talk about, are rarely unified this time. They praised the Lord of the Rings trilogy. Many of them also went to the theater. I watched it once, three times or even seven times. The domineering Duke Rosenberg played a magical epic, and the audience who followed around also found a carnival opportunity to follow the film all the way crazy. There are even some audiences. Angry at the massively negative reviews from film critics, saying it's a testament to their nit-picking and poor quality!"

"Duke Rosenberg and his 'The Return of the King' may be the first film since the Internet was popularized in North America and everyone had a voice, and the public and Hollywood were completely opposed to professional film critics, but How did such a loud split come about? Which side should we be on?"

"Perhaps a few numbers are the best evidence to establish your position. 130 million people in North America have watched "The Return of the King". On imdb, which counts the ratings of ordinary audiences, 387,562 users currently rate the film with an average score of 9.2. , is now the top rated film on the imdb website."

"Many celebrities in Hollywood have also expressed their opinions on this film, of which more than 90% have praised the Lord of the Rings trilogy, and the average rating of "The Return of the King" by 1,056 media in the United States is 88 points!"

"Compared to hundreds of millions of viewers, thousands of North American media, hundreds of Hollywood industry insiders, only 400 film critics, just a small group that couldn't be smaller, their voices really Reliable? Even if they claim to be the so-called elite, are these hundreds of millions of viewers stupid?"

"Actually, looking at the film reviews of professional film critics, including some well-known film critics, it is extremely rare to have something to say. Professional film critics have long since evolved to rely on vicious attacks and abuse to attract attention."

Putting down the newspaper in his hand, Arthur Miller took off his glasses, but said nothing.

The Jewish ex-husband of Marilyn Monroe, even if he resigned from the position of the president of the college, and has been reclusive for the past two years, he is still a member of the college, which can influence the choices of quite a few people.

"Old man, haven't you made up your mind yet?"

An old voice rang out, it was Frank Pearson sitting in front of Arthur Miller's recliner, and the college's vice-president looked at him and said, "If we give up our commitment to Duke Rosenberg. Prejudice, he made The Lord of the Rings trilogy definitely worthy of greatness..."

Arthur Miller raised his hand to interrupt him, "He is too addicted to business, the professional reputation of the film..."

Having said this, he suddenly shook his head, "Duke Rosenberg is not a traditional Hollywood director."

"He's really not a traditional Hollywood director."

What should a traditional director look like? Frank Pearson is very clear that Spielberg is the best example. After he achieved commercial success, he sharpened his head and squeezed into the Oscars, desperately using his attitude and style of work and other things to harass these old men. Guy's favor, so as to achieve an artistic breakthrough.

But among the famous directors in Hollywood, there are two people who are reluctant to move closer to this road. Duke Rosenberg is one of them, and he has gone farther and farther on the road of business, and he has become more and more successful... …

Frank Pearson knew very well that Duke Rosenberg might not have been successful at the Oscars if he hadn't had the advantage accumulated in the Lord of the Rings trilogy, even if he was willing to help him.

It's not just a matter of film style, it's also a matter of attitude toward film.

It's just that the success of the trilogy is in front of the academy. If the influential works and directors are not given a fairer treatment, where will the authority of the academy be placed in the future?

And some gossip in the circle is also circulating, if you can't get relatively fair treatment, Duke Rosenberg will publicly announce the permanent launch of the Oscar competition...

It wouldn't be a big deal if he just fell, but what if he continued to succeed?

Judging from the current situation, he will definitely be more successful in the future. He is destined to be remembered in the annals of history. Even if such a person boycotts Oscar, what kind of damage will it cause to the reputation of the Academy and their group?

Frank Pearson has been considering many issues since the release of "The Return of the King". The Lord of the Rings trilogy has been released for three consecutive years and has been a great success for three consecutive years, which has forced the Academy to an extremely passive position.

Arthur Miller handed Frank Pearson the ballot envelope mailed by the college some time ago, "I made a choice a few days ago, you help me mail it. Frank, times have changed, as you think go a head."

"I will."

Taking the envelope, Frank Pearson saw that Arthur Miller closed his eyes, stood up and left, and when he got into the car, he was still full of thoughts about this Oscar.

Maybe the Academy can show the outside world its determination to reform through this Oscar, and then let the media and the public who are constantly criticizing the Academy stabilize for a few years?

As for the real youth reform? Frank Pearson never thought about this. If the academy is young, where is the authority of these old men?

Young people can continue to work hard in movies. In addition to holding the core of the academy, how can these old men show their sense of existence and importance?

The 76th Academy Awards ceremony is coming soon, and the time for the Academy to collect votes is getting closer and closer. The Oscar judges are also voting in various ways that suit them. (To be continued..)

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