Made in Hollywood

"To be honest, due to my unfamiliarity with comics, I can't comment on the similarity of the plot."

Walking out of the theater with a few companions, Martin Stanley looked up at the huge "Iron Man" poster and said to his companions, "But as a single film, the story is very strong. Duke Rosen Berg's production skills are becoming more and more mature, and he is definitely the top sci-fi film director in Hollywood. Of course, Robert Downey Jr.'s performance is also worthy of praise!"

Another companion apparently had the same opinion, "Duke's imagination is admirable, and the dazzling high-tech display is amazing."

However, some people like a movie and some people don't.

When James Vieri, who was walking at the back of the group, heard this, he couldn't help curling his lips and said with a little disdain, "It's just a popcorn movie, you can watch the scenes and special effects, and I don't have any impression after watching it. In this place, it is another heroism that can turn the tide, can Duke Rosenberg stop making such a nonsense movie."

But no one responded to his words. Martin Stanley and others knew that this person who liked niche literary films was not from the same plane as them.

Compared with Duke's previous films, "Iron Man" is undoubtedly more popcorn, and it is impossible for this film to become "Saving Private Ryan" and the Lord of the Rings trilogy. It is impossible to maintain a long-term audience reputation, but It is not difficult to become a market hot spot in the short term.

"The important point..."

On the sports car heading for Malibu, Duke said to Scarlett, who was driving, "Iron Man will not encounter too strong competitors at the beginning of the summer."

"A lot of people are worried about you now." Scarlett glanced at Duke. "There are not many people as persistent as David Ellison."

This is only on the one hand, on the other hand, Duke will also seek good luck and avoid evil, and actively avoid those movies that are hot in memory.

For example, he would never start a series like "Iron Man". Go for a sequel like Pirates of the Caribbean 2, which has huge appeal.

He really wasn't afraid to compete with anyone, but that didn't mean hitting his head against a rock, or a particularly hard rock.

"When I was shopping today, I read some comments in the newspaper." Scarlett said to Duke again, "Robert Downey Jr. was mentioned a lot, and many comments thought that he played Tony Scarlett. Tucker is the biggest highlight of the film."

There was some resentment in her voice.

Duke smiled nonchalantly. "It's normal, Downey is doing really well."

Scarlett knew that his words were not finished, and asked, "What else?"

"Tony Stark's own setting is the key."

After thinking for a while, Duke said, "Tony Stark has almost all men's dreams - rich, status. There are sports cars, private jets, beautiful women, high IQ, and courage. There's also a sense of justice, and of course, the most important thing is that he has a sense of realism that other superheroes don't have."

"It's not just men." Scarlett turned her head and winked at Duke, "Women like this kind of role very much too."

Duke glared at her. Reminder, "Watch the road."

Speed ​​up slightly. With more and more cars on the road, Scarlett's energies turned to driving.

Duke also stopped talking to her, as he thought, in the short term. "Iron Man" not only brought excitement to the audience, but also brought freshness to the media.

47 media reporters scored an average score of 88 in the MetaCritic statistic for media reporters' comments.

"Variety" believes that Duke used "Iron Man" to bring the audience a highly entertaining special effects carnival; "Premier" directly said that Duke brought everything the audience wanted to see; "USA Today" said that Du Kerr unearths a weapon of mass destruction for Warner Bros. and Marvel Comics - Iron Man; The New York Times claims Iron Man is a pure and great escape from reality, worthy of The title of the first blockbuster of the summer...

Although there are voices of criticism, such as thinking that this is a boring popcorn, the praise of "Iron Man" has an absolute upper hand in both the media and the audience. When Friday passed and Saturday came, the film's praise On the first day, it won the North American box office of 37.41 million US dollars in 4012 theaters, which has become a very normal thing.

"The most pessimistic estimate..."

In the office of Marvel Studios, the executives of Marvel did not go to the announcement event led by Duke, but held a closed-door meeting. Kevin Feige's face was red, and even his voice was much louder. "Iron Man's opening weekend will not be less than $80 million."

Avi Allard shook his head directly, obviously disagreeing with Kevin Feige's words, he said, "Kevin, you are too conservative."

After clearing his throat, Avi Allard continued, "According to normal commercial films and the law of Duke's past films, the box office on Saturday will be higher than that on Friday, and although it will drop on Sunday, the rate is extremely low."

Stan Lee asked with concern, "How many do you estimate?"

The box office of the film is directly related to his income figures.

"One hundred million dollars in the first weekend is my most conservative estimate." Avi Arad said without any hesitation.

The meeting room was silent for a moment, but many people's hands were tightly clasped, obviously a little excited.

Their hard-working, years-long project has broken the benchmark $100 million mark in the first weekend, even if you don't count the bonuses that come with it, it's a very fulfilling thing.

For their company and their own future, Duke Rosenberg simply used "Iron Man" to open up a broad road for them.

Success has been placed in front of them by the director, and what they need to do is to seize the opportunity of success and expand the results of success.

Kevin Feige said again, "Everyone, I think it's time to start the entire Marvel project."

If it was just this huge investment plan made by Marvel, he would definitely be more cautious, but everyone knows that Duke Rosenberg participated in the formulation of the plan throughout the process, and he also put forward many important suggestions.

"Can we continue to invite Duke to direct?" Avi Arad didn't trust other directors at all.

"It's not possible in the near future." Kevin Feige shook his head and said slowly, "I have had detailed communication with Duke, his work plan has been scheduled for several years, and it is impossible to continue to take charge of Marvel in the near future. series."

"Invite him to be a producer." Avi Allard said in a firm tone, "If he doesn't agree, I will take all the high-level Marvel executives to Malibu to block his house!"

"And..." He emphasized again, "Jiang Shunlin's words, he is the only director candidate for the final collection. Kevin, you have to remind him that he is still a major shareholder of Marvel!"

Everyone in Marvel is very clear that Duke Rosenberg is impossible to leave the Marvel chariot, and the Marvel series has him, which is almost equal to two insurances.

Perhaps it was the summer season that sparked a movie-watching craze, or maybe the film did bring a different sense of freshness compared to past superhero movies. The media made positive comments one after another, and even the media that Warner had not received public relations, also stood up. In the queue advocating "Iron Man".

"Iron Man is the funniest, best-written, best-directed superhero movie ever!"

--The New York Post

"It's been years since I've seen such an intense, cute and funny superhero."

- "Rolling Stone"

Due to the lack of strong competitors and the overwhelming reputation of the film media and audiences, by Saturday afternoon, the filming rate of "Iron Man" in mainstream commercial chain theaters has risen to nearly 70%, and the filming rate of "Iron Man" has risen to nearly 70% in Manhattan and San Francisco Bay. And in popular theaters such as the Santa Monica Commercial Plaza, there will be a screening of "Iron Man" in less than 15 minutes. Even so, there are still some cases where tickets are bought out.

The high enthusiasm of the audience led to additional screenings in theaters, and the additional screenings squeezed the screening space of other films, so that many relatively neutral audiences also chose "Iron Man", and the hot screening of "Iron Man" will naturally attract relevant media attention. Under the report, it will also attract more people's attention...

So Iron Man, like other big hits, formed a virtuous circle after Warner Bros. and Duke had done enough work.

This cycle can also add another link to it - peripheral products.

Movies with big hits can hardly sell peripherals, such as "Saving Private Ryan" type power supply, but superhero movies are definitely not in this ranks.

Almost all the props related to Tony Stark in the film have become popular peripheral products, such as the Mark II and Mark III steel suits, which are out of stock in many theaters and storefronts.

More people flocked to theaters Saturday night, most of them with the same goal: Iron Man.

They entered the theater, watched the film with great enthusiasm, walked out of the theater with satisfied smiles, unbuttoned their pockets with generosity, and bought peripheral products with obsessive expressions...

When Sunday came, and the latest statistics showed that Iron Man's Saturday box office was $39.01 million, everyone knew that no matter how hard the film's momentum was, even if God came to earth, it would not change "Iron Man". Iron Man's first weekend box office is bound to break 100 million.

Various online real-time data on Sunday showed that the average attendance of "Iron Man" did decline somewhat, but the decline was not obvious. It maintained an extremely healthy trend and continued to show with high box office data.

By now, everyone knows that Marvel's opening game is sure to be a big success, but they are eagerly waiting to see how successful Duke Rosenberg will be for "Iron Man". (To be continued ~^~)

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