Made in Hollywood

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"Let's hear it, Duke."

Charles Rowan still made a gesture of invitation. After all, it is one thing for Duke to suggest it, and it is another for Warner to adopt it.

"Super Bowl halftime commercial!" Duke said quickly, "Send a 30-second short trailer of the film into the Super Bowl halftime commercial. This is the most-watched program in the United States. The publicity effect..."

"That would be a huge publicity expense," Charles Rowan interrupted. "A 30-second ad would cost $1 million!"

"But more than 50 million people in the United States can see this trailer!" Duke answered.

The advertising time of the Super Bowl is not just as simple as an advertisement. Since the mid-1980s, those manufacturers who want to enter it will make a special advertising film for the Super Bowl, which will gather the best ideas, the most brilliant pictures and The biggest star models, even many viewers not interested in the Super Bowl itself, switch over at halftime to watch commercials and halftime shows.

So, the Super Bowl is also a very strange event in terms of ratings, and the ratings at halftime tend to outweigh the game itself.

Of course, its advertising fee is not cheap. Duke paid a little attention to it in the last few years. At that time, the advertisement per second had been shouted at 100,000 US dollars, and the advertisement of 30 seconds was not worth 3 million US dollars. Don't even think about it. Advertising in big films has also become the norm.

As Charles Rowan mentioned the Super Bowl, some of those memories that were gradually forgotten due to time gradually returned to Duke's mind. If I remember correctly, in this era of low publicity costs, there is no film to go to the Super Bowl. Bowl advertising, the first person to eat crabs seems to be "Independence Day", the global publicity cost of this super blockbuster is only 24 million US dollars, the future is simply unimaginable.

As for the publicity effect of the Super Bowl, "Independence Day" can also be used as a reference.

In North America, the Super Bowl has the power to crush all competitions and TV programs. Like the NBA finals and the World Cup finals, they cannot be compared at all, and its influence is also huge. If the economic value created alone is considered, it can be called the No. 1 single in the United States. game.

Duke knew this, and Rowan knew it too.

However, this involves a large amount of publicity expenses, and the Super Bowl is imminent, neither of them has the right to make a decision. Rowan can only say that he will feedback Duke's suggestions to Warners, and whether to adopt them depends on Warners. Decided.

The Super Bowl commercial is just the icing on the cake, and it is not the determining factor for the success of the film. "Brave to the Dead Island" is not a super vulgar summer collection like "Independence Day". Even if it is in the Super Bowl, it will not be like "Independent" Day" swept the world like that.

The key to the film's success is also well-made, Duke then put the Super Bowl thing aside and continued the lengthy post-production.

However, what Duke didn't expect was that Charles Rowan brought good news a few days later. After Warner Bros.' review experts had seen the first dailies of "Brave Island", Warner Bros. executives decided Advertise on the Super Bowl.

The news also cheered Duke's sluggish spirit due to the heavy work. In just one day, he cut out a 30-second essence trailer, of which the most of course are speeding, explosions and fights. These are the most popular scenes for the audience during the summer.

In addition, he also deliberately put the bomb perspective into the trailer. This is not the bullet time that was born in the 1980s. There has never been such a movie scene in Hollywood or even the world.

The trailer could not have only the picture without the soundtrack, so Hans Zimmer, who was still immersed in the creation, was called by Duke to the rock studio.

Sitting in the chair, Duke looked away from Hans Zimmer when the vigorous orchestral music sounded, and focused on the song being played, and let him do the soundtrack himself, which Duke couldn't. It can be done, but Duke still has a clear judgment on whether a piece of music is suitable for a movie.

This piece is generally suitable for the occasion, but Duke's brows have been frowning slightly. The piece seems to be at odds with the classic soundtrack of the previous life, or perhaps it is because of preconceived ideas. He always feels that it is half a grade.

His eyes swept over Hans Zimmer with a serious face again, and Duke suddenly understood that any star or director, soundtrack, etc., is like Naomi Watts and Zack Snyder now, There is always a long-term accumulation process before it shines completely.

There is no doubt that Hans Zimmer after "The Lion King" was a master of soundtracks, but now, at best, a master.

After a few minutes of playing the song, Hans Zimmer looked at Duke and asked tentatively, "Not satisfied?"

"No." Duke shook his head and thought for a while before saying, "Hans, I want the music to be more vigorous."

Although he can understand a little notation, Duke can't compose music. He also tried to hum the soundtrack, but his rhythm skills are too poor. The only listener, Sophia, directly said that what he hummed was noise. Duke After listening to Sophia's specially recorded humming, it was definitely noise.

Even Duke has even tried whistling, and the effect is extremely unsatisfactory. Maybe he can distinguish some rhythms from the whistle, but it does not mean that others can make his ideal tune based on the whistling sound that ran away.

When Hans Zimmer first came in the morning, Duke also let him listen to the recording of the whistle, and the other party shook his head directly.

Finding a composer, humming a piece of tune, and then copying the song or soundtrack, is not realistic at all, and it is purely fanciful.

No way, the soundtrack can only be like this temporarily. Although it is different from the previous life, it is hard to say that it will not become a classic in the future, and Hans Zimmer will adjust it. This is not the final soundtrack version.

While discussing the soundtrack, Shania Twain also came to Rock Studios and brought the master of the film's theme song composed by Hans Zimmer, which Duke listened to several times, although with Shania · Dunn's works at his peak can't be compared, but it is enough for the movie. Except for some details to be adjusted, I basically agree to use this song.

Thirty-second trailer, with Hans Zimmer's soundtrack, and a few songs by Shania Twain, Duke has completed the film's Super Bowl commercial, and the recent intense work can also be resolved. a paragraph.

"You look more confident."

In the quiet dining room, Duke looked at Shania Twain opposite. She had a completely different temperament from Naomi Watts. Her high eyebrows and slightly scattered curly hair reflected a bit of the Canadian countryside. The wild, shining eyes are full of confidence and firmness, and the body is sexy and enchanting, set off by the tight navel dress.

"My first record has been recorded." Shania Twain only ate a small amount of food. "The company invited many radio DJs and music critics to try it out, and their comments were good."

"Good luck with your record." Duke raised his glass to her.

"I wish your movie a great sale." Shania Twain replied.

"Sania, I think we have some similar qualities." Duke put down his glass, Shania Twain tilted his head and looked at him, "Do you use this kind of words to deceive women? Or do you want to after me?"

"I've never liked to coax women." Duke wasn't embarrassed, "I just feel like you're on good terms."

Shania Twain didn't say anything, she just tilted her head and looked at Duke, Duke also looked at her, their eyes collided in the air, and they laughed at the same time.

"People from your background can't imagine the life I used to live." Shania Twain suddenly turned to another topic, "I vowed to get rid of poverty, and vowed to make my younger brothers and sisters into the upper class. As a member, I swear to be the best singer in the world."

She raised her eyebrows. "How about you, Duke?"

"Director." Duke shrugged, "The best director."

"So, none of us will stop moving forward."

This woman's experience is far more complicated than Naomi Watts, and her struggle from the bottom of society to the present also makes her mind more rational, "I need someone who can give me enough help in music."

Her words were very direct, "As far as I know, you are not such a person."

Hearing these words, Duke laughed. In spite of everything else, this is a relatively straightforward woman, vaguely remembering that her first husband was a famous music producer who helped her take her career to the top. While she was compared to the likes of Madonna and Mariah Carey, she divorced and married a wealthy businessman.

After dinner, the two walked out of the restaurant and got into the same car. Duke drove directly to a famous hotel nearby. Shania Twain just held his arm and didn't say much. The two entered the suite and kissed fiercely.

This is the first close contact between the two, and it may be the only time, and they both burst out with the greatest enthusiasm. Duke has changed all kinds of tricks. Shania Twain, who is strong and sexy, is obviously better than Naomi · Watts has a strong ability to bear, as long as it is not an excessive move, basically he will not refuse.

When Duke pressed her on the carpet, sprinted wildly from the rear, and slapped her upturned buttocks hard, Shania Twain almost shouted excitedly, and seemed to have a slight masochistic tendency.

"I like you this way, Duke Rosenberg!" She turned back, her voice full of excitement, "I really like you!"

Duke responded with a more violent impact.

The night dispelled the hustle and bustle of Burbank, and the streets ushered in a rare calm. Duke and Shania Twain were wrapped in a large thick blanket, sitting on the balcony facing the street, slowly sipping the cups. wine.

"You're the perfect bed companion." Duke touched her glass.

"You too."

Shania Twain took a sip of red wine, leaned over and kissed him, then pulled away after a while, wiping off the red liquid lying on the corner of her lips, "I'm leaving Los Angeles and moving to Nashville next month. , I'll settle there and call me if you pass by."

"I wish you an early realization of your dreams."

Holding up his blushing cheeks that looked even wilder, Duke gave a strong kiss on his smooth forehead.