Made in Hollywood

"How many are there?"

Although she has grown up and her personality has changed a lot, Scarlett Johansson is curious after all, "Is it an astronomical number?"

Duke looked at her and shook his head, "Honey, it's just an advance."

The advance show is only shown in more than 2,800 theaters in North America. Even if the IMAX theaters are all extra-large theaters, how can the box office be so high?

After taking the faxed documents, Tina Fei said, "$18.87 million, this is the highest box office figure since the North American theaters were launched."

Hearing this number, Duke first breathed a sigh of relief, so much publicity and marketing efforts were not in vain.

Scarlett approached Tina Fey, glanced at the fax document, and said, "It says that until midnight, the IMDB rating is still ten."

"Um."

Duke nodded, but he didn't care much. The users of IMDB were either sailors or relatively senior movie fans, and this kind of film was undoubtedly very appealing to the latter.

Standing up, Duke reminded the two people, "It's getting late, let's go to rest, and we'll be back in Los Angeles tomorrow."

The long dark night has only just begun, and for many theaters, tonight will be a sleepless night.

All major theaters in the United States are full of people, and the occupancy rate of the theaters showing "The Dark Knight" is close to two-thirds, and all 125 IMAX theaters are full, a grand scene that has never been seen since IMAX entered Hollywood.

However, IMAX has been prepared for a long time. First, they have full confidence in Duke, and secondly, the crazy publicity has also increased their self-confidence.

As early as a few days ago, IMAX decided to increase the addition of "The Dark Knight" at 6 am on Friday morning.

In North America, the hit film is released. In order to maximize revenue, theaters often schedule screenings at "abnormal" times. Early-stage and late-night shows are now a tradition for summer box-office blockbusters.

Nowadays, the popularity of online ticket sales makes it possible for movie tickets to be sold out in advance. In order to meet the upcoming "Batman" boom, in addition to IMAX, there are more than 2,500 theaters in the United States that only open after 10 am on weekdays. The first group of guests was welcomed from six in the morning.

And the number of these guests is quite large.

"I came to see Heath Ledger's Joker."

"It's a Duke film, of course I'm going to watch it."

"It's a 10 on IMDB. Isn't this movie worth watching?"

People who walked into the theater early in the morning had their own reasons, but they bought tickets to support "The Dark Knight".

Of course, like Kyle and Ella, there was a small group of people who were not very satisfied when they left the theater.

Christine is a market researcher with CinemaScore, which has different ratings from IMDB and Rotten Tomatoes. It relies more on face-to-face communication with the audience, and the resulting data tends to be more realistic.

It can be said that this is also a major reason why major companies pay more attention to the CinemaScore score, but not IMDB and Rotten Tomatoes at all.

I got up early on Friday and rushed to the front of the IMAX theater in Nokia Plaza. Christine is somewhat complaining, who wants to get up at five or six in the morning to work?

Damn The Dark Knight! Damn Duke Rosenberg! Why are you so hot? Attract so many people into the theater, and let the theater open the morning extra screening!

Although full of complaints, Christine doesn't bring this emotion into work too much. He walked into the IMAX theater and looked at his watch. There was still some time before the show ended. After making a phone call, he walked to the theater's manager's room.

"Hi Jason. Here I am again."

Knocking on the door and entering the manager's room, Christine sat across from the desk and asked, "Have you woken up yet?"

This middle-aged man named Jason tried his best to open his eyes and said, "I worked until three in the morning last night, and I got up at five thirty this morning. I didn't even come home. How could I wake up?"

"It seems that the attendance is very good?" Christine leaned back in the chair.

Jason understood the other party's purpose of coming here, and he didn't hide it, he said directly, "Not only was the midnight show full last night, but many people who didn't have tickets refused to leave. We had to temporarily add more than a dozen chairs in the theater. ."

He sighed, "IMAX theaters have never seen this before. The company should have found Duke Rosenberg sooner."

"It's a little bit down this morning."

This is not surprising. The early show and the midnight show have consumed the enthusiasm of a large number of audiences. This is another show that starts at six in the morning. "However, the attendance rate here is more than 90%."

Christine recorded the data provided by the other party one by one. After seeing that the time was almost up, he left the manager's room and came to the exit passage of the cinema.

While standing here waiting, Kristin had a faint feeling that the tepid situation of IMAX Corporation might be about to change.

After the end of the show, some audiences came out one after another, and Christine started her own work. This is a very common situation in the North American film market. As long as there is no urgent matter, the audience is also willing to cooperate.

After all, you can compliment your favorite videos, spray disappointing videos, and have small gifts to take.

A fan in his twenties said, "I think it's a great Batman movie, and Heath Ledger is an incredibly talented actor. I think it's an A+ anyway."

"I also gave it an A+." Another fan said, "The story Duke told is really worth watching. It's worth watching several times. If I don't have to go to work for a while, I want to watch it."

Next to him was a young man who looked like a brainless fan and said, "I want to say that Duke is not a human at all, he is a god!"

But the style of the film is too distinct, and there must be some people who don't like it, or even hate it.

When Kristin asked a male movie fan in his twenties, there was some anger on the other side's face.

"C at most, if it's not a Duke movie, I don't think it's worth even a D. I'm a Duke fan and love Iron Man a lot. The Dark Knight is so disappointing, the dark despair Who likes the content? And it's not refreshing enough, and the giggling clowns are annoying."

Such audiences are few, but definitely not absent.

Another movie fan in his thirties said, "It doesn't make any sense at all, and the motorcycle is still together. A boring movie makes a silly child go crazy. It's hard to see and scary."

It's normal for a dark-style film like this to be hated, but none of this can stop "The Dark Knight" from earning huge amounts of money in the North American market.

As soon as he got to work on Saturday, Richard Gelfand, the head of IMAX in Los Angeles, couldn't wait to call everyone in the Los Angeles branch into a conference room.

Since the business in Hollywood is only in the developing stage, the conditions of the IMAX Los Angeles branch are not very good, and the conference room is a little small. Dozens of people sat inside, which seemed extremely crowded.

However, these people did not take it seriously, with a faint excitement and excitement on their faces. This company has given them the hope of rapid development.

"Everyone. I think everyone got the news. Last night's midnight show, The Dark Knight, which was filmed with IMAX technology, took $22.18 million from the North American market in 3,160 theaters!"

Put down the document in hand. Richard Gelfand stood up and seemed to want to reinforce his tone in this way. "This is the latest North American midnight box office record, and IMAX also has credit for it."

All eyes in the conference room were on Richard Griffin.

After clearing his throat, Richard Gelfang said, "The 125 IMAX film companies in North America contributed $920,000 of it! And the average occupancy rate of all theaters has reached 100%!"

The words just fell. There was a wave of applause in the conference room.

Looking at the excited subordinates, Richard Geerfang also felt a little emotional. This move was obviously the right move. He was not without doubts when the other party used IMAX cameras. After all, the number of cameras in the entire IAMX company is only one hand. It can be counted, and if there is any damage, it is not easy for him to explain to the head office.

Now it looks like it's all a bet!

The applause faded away, and after a light cough, Richard Gelfand sat down again and said, "From now on, we will fully cooperate with Warner Bros.'s publicity work. The head office has given me a call to inform me that IMAX will Invest as many resources as possible on The Dark Knight and increase the number of theaters showing The Dark Knight throughout the day from 50 to 100!"

After exhorting a few more specific work matters, Richard Gelfand announced the end of the meeting, returned to his office, and looked at the "Dark Knight" poster hanging on the wall, and gradually had other thoughts in his heart.

He heard from Warner Bros. executives that Duke's new film will be a sci-fi theme, and it is also a big-budget commercial film. His commercial film is basically a guarantee of sales and circulation. Judging from the response of "The Dark Knight", It can easily become a hot event. If IMAX wants to develop, it is wise to cooperate with such a director!

In any case, he must push IMAX to continue to cooperate with Duke Rosenberg.

Thinking of this, Richard Gelfand picked up the phone, dialed the other party's number, waited for the female assistant to transfer the phone to him, and said a few words of congratulations with a smile.

As long as the other party is willing to continue to cooperate with IMAX, let alone a few words of congratulations, Richard Gelfand is willing to be a driver for him for a period of time.

Hanging up the call from Richard Gelfand, Duke looked at the opposite and asked, "Tina, what about the statistics of market reaction and audience word of mouth?"

"This is the data that Warner Bros. just sent over."

Fina Fei put a faxed document in front of Duke and said, "The CinemaScore audience rating is as high as 94%, the average audience rating is 'A+', and the audience's favorite popcorn index is 100%. Ninety-two, MetaCritic 55 media reporters scored a high score of 98."

She paused for a while, and then said, "In terms of IMDB, the average score of 38977 users... 10!" (To be continued ~^~)

PS:   Ask for monthly and recommended tickets!