Made in Hollywood

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"Because the recently played Imax3D movie "Transformers" was too popular and the number of film sessions was too intensive, the "Transformers" film was burned, and the Imax playback equipment was severely damaged, which is expected to be temporarily irreparable. Please hold pre-sale tickets for the audience to exchange for ordinary One 3D movie ticket and the corresponding refund, I apologize for the inconvenience caused to you! Thank you!"

This is a public statement on TV and in newspapers from an IMAX theater in Dongguan.

Some people may wonder why he made a public statement on TV and newspapers. Even Duke paid attention to it after seeing it. When he saw the cause, he himself had to sigh that the fans were crazy.

This studio was unable to show "Transformers", and the theater manager knelt down twice to apologize to the audience.

One afternoon last weekend, during the screening of the feature film "Transformers", the IMAX studio had a phenomenon that the sound and picture were out of sync, and then paused the playback. More than 500 audience members were emotional and asked the theater to refund their tickets and pay compensation. .

Newspapers seen by Duke said that because the studio's IMAX 3D movie "Transformers" was too popular and the number of scenes was too dense, the film burned and caused serious damage to the IMAX playback equipment.

Because the movie was parked, the audience in the theater was emotional and scolded the staff loudly, and the scene was out of control for a time.

In view of the situation at the time, the theater manager had to apologize to the audience and kneel twice to apologize.

"If I didn't kneel at the time, I really couldn't control it. If I didn't kneel, with the fanaticism of the movie fans, there might have been a safety accident!" The manager said in an interview afterwards.

After half an hour of negotiation, the fans gradually calmed down. The theater promises a full refund, along with 200 yuan per audience and a free movie exchange coupon.

In fact, the Chinese box office of "Transformers" is the best explanation for this situation.

After continuing to run at a high level from Monday to Friday, "Transformers" ushered in a big outbreak on weekends. On Saturday and one day, it gained more than 76 million RMB in China. It has created an unprecedented single-day box office record in Chinese film history.

Although the box office declined on Sunday, the 55 million RMB result was enough to make countless introductions feel ashamed.

Within seven days of its release, "Transformers" has garnered 325.6 million RMB in China. Almost everyone knows that this commercial masterpiece will definitely set a new record for the total box office in Chinese film history.

What is the end of this record? Is it 500 million? Or a billion?

Chinese industry insiders generally believe that "Transformers" is bound to become the first film to be released in mainland China with a box office exceeding 500 million RMB. And it will also become the first film with a box office of more than 100 million US dollars - that is, a mainland box office close to 700 million yuan - whether it can break the one billion mark is the biggest suspense in the future.

It takes not only the enthusiasm of fans and audiences, but also a large-scale and high-intensity publicity campaign for Transformers to break through the billion-dollar box office in China.

Warner Bros. Greater China, in conjunction with Wanda, New Films, New Century and many other theater chains, launched a special 20-year exhibition of "Transformers". Hundreds of new and classic versions of toys are available for fans to try and sell, including several discontinued limited editions from Hasbro, as well as 50% off students and 50% off first and last games And so many preferential screenings and measures to attract more fans into the theater.

Due to the domestic protection month and the global synchronization. The release time of "Transformers" is neither the hot summer file here. It is not a unique Lunar New Year stall, and it seems that it will affect the box office to a certain extent, but Warner Bros. and China Film Group have used targeted publicity to evoke the memory of those people in the 1970s and 1980s. And these people are the main consumer groups in the Chinese film market.

Similarly, there is no competitor that can compete with "Transformers" in this schedule.

In the mainstream cinema chains in many first-tier cities, there is a "Transformers" in ten or twenty minutes, and even in the cinemas cooperating with Warner and China Film Group, the interval between films is less than ten minutes.

The record-breaking performance of the film immediately aroused the hype of the Chinese media, and the attention of the media attracted a large number of audiences into the theater. If the first week of the film was more supported by the steel wires from China, many audiences who entered later, It doesn't have much to do with nostalgia anymore.

"Transformers will be the overall champion of the Chinese film market this year. It is rich in all the elements of imported blockbusters, especially high-tech, and has a strong shock. It not only satisfies the deformation complex of the post-80s generation. , and under this powerful influence and news attention, it has attracted the attention of more fashion groups."

This comment from the official media on the other side of the Pacific Ocean is undoubtedly the best summary of the Transformers boom in China.

In order to promote the film, Warner Bros. and China Film Group took great pains. For example, they hyped the fighting style that Optimus Prime borrowed from freestyle fighting during the film production as a tribute to Chinese Kung Fu. For example, they vigorously hyped on the Internet how Hollywood producers appreciate the two A Chinese actor who played soy sauce that Duke didn't even remember his name, and claimed that if the sequel was filmed, the two would have more important roles.

Taking advantage of the popularity of the film, Warner Bros. also cooperated with several websites in China, such as Mtime.com, to jointly launch the Transformers movie image selection activity, which aroused many responses.

For example, the most handsome shape is given to Optimus Prime - this has to be Optimus Prime's big brother, which combines sexy and mighty, especially the deformation and random battle mode that finally arrived at the battle scene. .

The best decoration belongs to the ambulance - the body of the Hummer, the life of the nurse, it is a pity that such a fierce figure, but there are not many opportunities to show his skills in several cuts, and the most terrible thing is that he did not show him. With the outstanding medical skills, this medical officer is also perfunctory enough.

And the smartest King Kong is none other than Starscream, who seized the opportunity to sneak attack and fled everything. Starscream has not changed a bit from the TV screen to the movie screen, and is still so arrogant and cunning.

As the director of the film, when necessary, Duke never mind standing on the front desk to promote himself, in order to win more attention to the film's attention.

When China's largest state media asked for an exclusive interview, Duke agreed only after a moment's consideration.

Several black Volkswagen sedans stopped in front of the Shanghai Hilton Hotel. Chai Jing pushed open the door, walked into the hotel with the director and cameraman and other members of the program team, and then went to the appointed lobby lounge, an assistant. Waiting for them here.

"You came a little early."

The assistant from China Film Group said politely, "Director Rosenberg is dealing with the work at hand. I will take you up in half an hour."

"thanks!"

Chai Jing greeted the other party with a few words of courtesy, sat on the sofa in the rest area and waited patiently. She dug out an English magazine from her purse. It was the latest international edition of Time Magazine, and the cover character on it Exactly what she wanted to interview.

Opening the magazine and finding the relevant pages, Chai Jing took a serious look, as if she wanted to find something helpful to her from the interviews with her peers on the other side of the Pacific Ocean.

The title of "Time" is quite striking - Duke? Rosenberg, the master of film.

We caught up with him last month at Transformers Studios for an afternoon.

With a slender stature, firm steps, and a slightly sloping chin and shoulders, Duke could easily be imagined as a proud bullfighter, and Duke himself, like those of Madrid's bullfighting masters, thought he was in the business of satisfying audiences. An uncompromising expert.

In his famous directing career, Duke has long been accustomed to pressure and passion. He has always been famous for his big money, all kinds of advanced ideas, so many big scenes explode, you don't even feel like shaking hands with him without hearing the squeaking leads The sound of the fire was simply an accident.

His films include "Life and Death", "Brave Island", and "Independence Day", which are things that film critics will think "skin is better than inside", and they have never been popular with critics.

Hollywood's big companies treat him like a treasure, because he can grab the audience, pull them away from the high-fidelity home theater sound equipment at home, and bring them into the movie theater.

Perhaps it would be more appropriate to say that Duke is a master of popular art, not an academic dean.

"The way we do things is: be as fast as the wind, and always be perfect," Duke told us. "I'm not a cliché, although some people think so. A lot of people hate me, and I know there's a lot of cynicism in the critics, but I It doesn't matter, as long as you're good at film, someone will always try to knock you down."

He was born in Santa Monica, California, in the Los Angeles area, and grew up in a single-parent family with an extremely successful businessman mother, an obvious consequence of which was the inevitable commercialization of his tastes. very commercial.

Duke knows that the younger generation loves commercial films like Transformers.

“Once, when I was talking to a screenwriter about my target audience, he acted like I had insulted him badly because I used such a commercial word,” Duke said, sitting in his office, “but if you have it in your hands With tens of millions of dollars to make a movie, you better know who the movie is going to be made for, because those people will pay for the movie.”

If anyone has a natural affinity for commercial blockbusters, it's Duke. In Hollywood, no one has ever doubted Duke's ability to control actors and huge costs. His style is very personal and original. , very beautiful, and the lenses and actors he uses are unique...

"We can go up."

The assistant's voice suddenly sounded, and Chai Jing closed the magazine, abandoned all distractions, and prepared to start a heavyweight interview in her life. (To be continued ~^~)