Made in Hollywood

"Cameron has sharpened his sword for 12 years, and the new film "Avatar Day" is launched!"

As soon as he returned to Los Angeles, Duke participated in a promotional activity. He and James Cameron jointly announced the news that the super giant system would be listed soon-the total investment was as high as 550 million U.S. dollars, and James Cameron spent The new film "Avatar", which has been created in five years, will be shown for free on December 11 in digital cinemas in many countries and regions around the world, with up to 15 minutes of clips.

Just like James Cameron is surrounded by the media, Duke, who is the three major investors of the film, has also become the target of siege. In an interview, he said, "What we are going to do is unprecedented. This will be a social marketing As an experiment, we will screen in many IMAX 3D theaters and some 3D theaters around the world on December 11th, and we will let fans around the world watch this 15-minute "Avatar" clip for free. This day will become 'Avatar Day'!"

The marketing of "Avatar" is different from the traditional trailers and marketing campaigns. Although 3D and IMAX technologies are becoming more and more popular in North America, the latest wave of 3D movies is on the global scale. Afterwards, it really took off. There are still quite a few moviegoers who have not yet had the opportunity to enter 3D theaters, and some audiences are still hesitant to 3D movies because of the high ticket prices.

And this new promotion method can allow more people to enter the theater and learn about 3D movies for free, which is a very forward-looking initiative.

On "Avatar Day" on December 11, audiences can enjoy clips of the "Avatar" movie in selected 3D and IMAX theaters. In addition, Avatar-themed video games and movie dolls will also be released at the same time.

On the day of "Avatar Day", 248 IMAX theaters in the United States and 438 theaters in 77 countries and regions with about 700 3D screens jointly screened this "Avatar" film that needs to be watched with 3D glasses. Twentieth Century Fox The official also announced that the previous "Avatar" online version trailer set an astonishing 7.8 million visits on the first day of instant sharing. Refreshed the highest viewing record of 4.2 million in a single day for the "Transformers 2" trailer.

"The last time Duke Rosenberg and James Cameron teamed up was Titanic."

Some people's comments undoubtedly reflected the reason why the trailer was so popular, "We have every reason to believe that two directors at the top of Hollywood will once again bring a cross-generational super blockbuster."

The 16-minute trailer, shown on 'Avatar Day', included five episodes from the "Avatar" film, as well as a preview of a quick cut featuring director James Cameron in person on a 3D screen. Lead the audience into the world of Avatar.

If "Transformers" has made 3D and IMAX gradually popular, then the 16-minute clip of "Avatar" almost ushered in a new era of movies.

"After watching these 15 minutes, I really understand why Duke Rosenberg, Warner Bros. and Twentieth Century Fox invested 550 million US dollars, and why James Cameron waited more than 10 years to start filming , It took so many years to complete this masterpiece, no matter in terms of character design and art direction. Or in terms of computer special effects, this work can be said to be the finished product of the highest class."

"The color and reflective accuracy of the alien's skin cannot be achieved in the 1990s to the early 2000s, not to mention 3D. Duke, Rosenberg and James Cameron were the first to advocate 3D filmization I also understand why those directors and directors who have watched the short film gave such high ratings and high expectations."

"If the movie can maintain the level of these 15 minutes, I think it's worth paying $100 to see the 3D IMAX version, not to mention that there may be more strange things at the end, and those airplane battles. However. There's no way this movie is going to be in normal 35mm, 3D is the focus of this movie. It's hard to imagine what I've seen when it's back in normal 2D?"

Veteran movie fans who have watched the clip are not stingy with exaggeration. Even if the 10-plus minutes cut by James Cameron is far from the real essence of the movie, it still fully deserves such praise.

"The 3D effect of "Avatar" surpasses all 3D movies in the past few years. It can be said that it is a new 3D stereoscopic realm. In addition, the lifelikeness of the CG characters in the film is also a new milestone in the history of the film industry. Watch several clips Director Cameron's dedication to this film and his superb directing skills. However, 15 minutes is too short, and it ended when everyone was still enjoying watching it. I really want to watch the complete "Avatar" directly..."

— This is from a British fan.

"Visually, there's nothing close to what Cameron has achieved now. Although I'm not that happy with the character design, they are really represented on the screen. .It was terrible when I first saw the Na'vi, but once you watch it for 5 minutes it feels natural. Anyway, Pandora is out of human imagination."

-Australian movie fans.

"The 3D effect is quite astonishing, a hundred times better than the 3D movies that were converted to cheat money in the later stage! Even "Transformers", which is currently recognized as the best 3D effect, can't compare with "Avatar". The powerful 3D effect actually caused me It’s a bit distracting at first, but it takes a while to get used to it, and even when there’s a close-up shot with strong movement, it’s immersive, and when the shot is still, you’ll find the depth of the picture, it’s amazing!”

——Chinese movie fans.

"The three-dimensional footage of "Avatar" in IMAX3D is really great, super wonderful, amazing and shocking! Everyone in the audience burst into surprise and praise, and everyone was stunned. It is really a revolutionary masterpiece of a movie!"

— Japanese movie fans.

Every big-selling film needs excellent marketing. Behind the production cost of the film, there are often promotional and marketing expenses that are equally huge or even far exceed the production cost, such as those well-known low-cost big-selling movies.

For example, "The Blair Witch", not to mention a series of distribution costs such as making copies. This film, which cost only tens of thousands of dollars, threw away 25 million dollars in publicity and distribution alone!

For example, "Supernatural Phenomena" or "Ghost Story", which was released this year, cost Paramount Pictures more than 6.5 million US dollars just for copying, and more than 40 million US dollars was spent on publicity...

The three major investors paid more than 300 million US dollars in promotion and marketing expenses for "Avatar" that exceeded the production cost. Duke and they are willing to throw this money because the copyright of "Avatar" will be owned by their three major investors. .

same. The copyrights of "The Blair Witch" and "Supernatural Phenomena" also belong to their respective companies. Otherwise, companies such as Paramount Pictures would never invest such a huge amount of money in such a project. If they want to share half or even more than half of the profits, these profit-seeking Hollywood companies will cut off the project without hesitation.

After all, these two films can be described as 'super bad' in terms of creativity, content, and shooting techniques. For Hollywood, which has followed suit strongly. It is not difficult to reproduce similar films without hitting the copyright minefield.

"Avatar" has its irreproducibility. Although there is no one irreplaceable in Hollywood, there is only one James Cameron in the world.

In the middle of the spacious dining room is a long oak dining table, opposite to the dining table is a transparent floor-to-ceiling window made of tempered glass. You can take in the charming scenery of Malibu Beach as much as you can. If you open the small windows, the slightly salty cool sea breeze will be like a lover's hand. Gently brush every inch of space in the restaurant.

Several people sat on both sides of the dining table, chatting and laughing constantly. You don't need to look too much to know that the atmosphere of the banquet is very harmonious, and it is obviously not held for pure entertainment.

Sitting across from Duke and Scarlett Johansson were George Lucas and his girlfriend Melody Hobson. Needless to say the former, and the latter is also a well-known figure in the circle, she is the chairman of the animation department of DreamWorks Animation Studio.

George Lucas and Melody Hobson started dating a few years ago, which surprised many people at the time. The reason is simple. Melody Hobson is a pure black, although he is opposed to racial discrimination. The slogans are loud, but Hollywood can be regarded as one of the most racist circles.

Fortunately, Melody Hobson is not a black person from a black community in the traditional sense. She is well-born, has received higher education, and her family is also a mainstream middle-class family. Perhaps it can be described as a coconut man with black skin and white heart. It would be more appropriate, otherwise George Lucas and his children would not accept her.

Of course, just like Will Smith or Ao Heitan, the black people who can really step into the mainstream are basically coconut people.

"French food is good," George Lucas said to Duke, looking at Melody Hobson who was talking to Scarlett, "very authentic."

"This is the chef Scarlett specially hired from Paris."

Putting down the knife and fork, Duke raised his glass to George Lucas, "I don't have any special hobbies in food."

"That's right." George Lucas agreed, "Hollywood knows that Duke Rosenberg only likes movies now."

"Mainstream commercial film."

Duke deliberately added a sentence, and both of them laughed.

After the laughter, George Lucas said again, "It is business operations that make movies the most important form of cultural entertainment in the world, and it is business that makes Hollywood movies conquer the world."

"I agree with that very much." Duke put down his knife and fork.

"So..." George Lucas gestured, "You invested in James Cameron again, and want to create another movie miracle?"

"It's not a miracle..." Duke thought for a while, and said solemnly to George Lucas, "Actually, Hollywood can have such a situation, George, everyone should thank you."

What he said is the truth, and it is also the consensus in the industry that George Lucas can only be ranked last among the four major Hollywood directors, but when it comes to his position in the entire Hollywood film industry, he definitely surpasses Martin Scorsese and Francis Coppola. (to be continued ~^~)

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