Made in Hollywood

For a relatively complicated movie like "Inception", it is not easy to sell as big as "Transformers", and more efforts must be made in publicity. The major North American entertainment outlets have received a special brochure.

This is a "top secret" document called "Dream Sharing: A Manual of Tactical Hiring Procedures" from Duke's crew.

If it was an ordinary film crew, the media would just treat the manual as garbage, but Duke’s current status and appeal in the film market in the United States and the world, coupled with the proper public relations of Warner Bros., determine that the media will use the best Take this manual seriously.

Media such as "Empire", "Hollywood Reporter", and "Entertainment Weekly" have put the scanned copy and content of the manual on the homepage of their official website.

The manual is mainly composed of seven parts, namely experts and operators, environmental structure, the relationship between "dream" and "waking world", hostile subconsciousness, war in dreams, interrogation methods and "dream stealing machine" equipment description

And the URL listed in the last chapter——/, is a viral marketing website of "Inception", which has been made public a long time ago. This website is actually an instruction manual for "Inception".

Obviously, this "Dream Sharing" manual is the beginning of another round of publicity and marketing for "Inception".

However, in this dilapidated manual, the text has been largely smeared, and the audience needs to discover what information is hidden in it. This is Duke's way to inspire curiosity into the theater.

In mid-April, two weeks before the release of "Inception", various promotional activities were carried out intensively. Duke led the starring Leonardo DiCaprio, Charlize Theron, Scarlett Johansson, James ? Franco and Joseph? Gordon? Levitt held a media conference in Los Angeles.

Everyone showed a confident attitude in front of the camera. It makes movie fans look forward to this mysterious new work even more.

As the release date of the summer file is approaching, Duke's new film continues to set off a new round of video bombardment in the media. Shooting specials and interview videos including director Duke, two producers Tina Fey and Charles Rowan, Leonardo DiCaprio and other 8 leading actors.

In addition to publicity and marketing, Duke and Warner Bros. have also done enough work in distribution. Los Angeles, New York, San Francisco and Boston held two previews for fans and media, and they have enough confidence in the film itself. It is obvious that they want to boost the box office after the official release with early word-of-mouth.

Even, at one point, the film had the slogan "a movie that only smart people can understand".

In this world, few people would admit that they are stupid.

"The overall rating of the test screening audience is A+, and the average score of the media reporters is 9.5 points..."

In the office of Warner Bros., Jamie Johnson told Duke the overall statistics of the test screening, "Among them, 81.8% of the people gave a perfect score!"

Duke nodded slightly, "The high word-of-mouth formed by the film must be spread as soon as possible."

If these ratings are not hyped by the media. It is actually useless to pass it on to hundreds of millions of viewers.

"Don't worry." Jamie Johnson smiled brightly and was obviously in a good mood. "We have never let go of our promotion in this regard."

At present, "Inception" has been tested on a small scale. Both the professional media and ordinary audiences did not hesitate to praise them and gave unanimous praise. Jamie Johnson believes that "Inception" is very likely to replicate the strong momentum of "The Dark Knight" and create a non-simple popcorn. It was a miracle that the film sold again.

The director sitting opposite. This is the strongest guarantee of all this, Jamie? Johnson is very sure of this.

It's not just Warner Bros.' tally of test screenings. After eight rounds of test screenings, a total of 1,794 netizens on the IMDB website participated in the scoring of "Inception", with an average score of 9.8.

There's still a week until the film's release, in terms of all-important media coverage. The media almost gave "Inception" a huge one-sided praise, and they didn't hesitate to praise it-incredible, masterpiece, perfection, miracle, subconscious, Freud, Jung's theory, wonderful action, emotional impact and so on.

A review from AICN said, "The details of "Inception" are complicated, but at the same time the film has an emotional logic line that drives the plot, and there are many exciting action scenes. "Inception" is almost a miracle: it A multi-layered exploration of the subconscious into a new-style action classic that has never been done before. It's brilliantly done on every conceivable scale. Duke Rosenberg is a master of vision, he Using a lot of movie metaphors to guide viewers intellectually."

"The Hollywood Reporter" believes that "Inception" has made Duke a leader in science fiction film directors, "an extremely complex, but very fascinating sci-fi dream journey. "Inception" is definitely this summer. The biggest blockbuster movie ever, it made Duke Rosenberg the king of sci-fi. You'll leave feeling drained after you've seen it."

"Variety" commented, "If the role of movies is to share dreams with people, then Duke must be one of the best and most creative dream masters in Hollywood. "Inception" is a very smart movie, rich in The details and intricate narrative lead people into a subconscious labyrinth. Duke created a surreal thriller world, which is somewhat similar to Jung's theory, challenging the viewer on multiple levels of real and unreal , Duke and Leonardo's appeal will make Inception one of the hottest films of the summer."

The review also said, "If Inception is a 'metaphysical puzzle,' it is also a metaphor-laden image that deliberately creates an illusion of reality to fascinate us, confuse our minds, and It made a lasting impact on people's minds, and it did."

"Empire" magazine declared, "This film is like another version of "The Matrix", with anti-physics discussions, exciting action scenes, impactful emotions, and Leonardo's surprising performance, It’s addictive, and it’s a whole new area of ​​Duke cinema.”

Not only the media, but many directors and producers who have watched the film also talked about "Inception" in interviews.

George Lucas said in an interview that the film is perfect, "I say without reservation, "Inception" has easily become the best big-budget movie this year, and it can even be said that it is the best movie in the past five years. One of the best movies ever made, Inception is close to perfection! It's a mind-boggling movie, but a fantastic action movie, John Schwartzman's cinematography is unrivaled, digital The effects design is very realistic, Hans Zimmer's score is also great, the action scenes are dense, and the story has an emotional impact. This is the most complex film Duke has made since "The Matrix."

Francis Coppola, who was with George Lucas, also praised, "When watching "Inception", you have to keep up with the rhythm of the film, and you will easily get lost if you don't pay attention. The structure of the film is like a complicated maze. Leading the audience to walk in an interlocking 'real dream', not only explores the dream, but also has many metaphors about real filmmaking."

After eight rounds of test screenings, many celebrities in the industry have been attracted to the theater, and Warner's media has long been prepared, constantly selecting suitable subjects for interviews, in order to further promote the film.

Quentin Tastinou said this to CNN, "Inception is a masterpiece, a truly ambitious blockbuster, and it's a miracle that Duke has never missed a shot "Inception" doesn't feel like a movie at times, it's a world where the theater screen is like a dream in your head. It's unbelievable in Hollywood these days. I Loved every moment of 'Dream', the movie is the dream and Duke knows that."

His good friend Robert Rodriguez also thinks the film is excellent, "Every minute of "Inception" is very attractive, the concept of the film is a bit like Freud, or closer to another Psychologist Jung, the film will definitely bring the fun of deconstruction. Duke is a director who balances business and art very well. The ski chase and weightless fight in the action scenes are all great highlights, and the special effects are almost perfect. "

Ordinary movie fans who have seen the test screening are full of praise for "Inception". The super high reputation of the film spreads everywhere on the Internet like a virus.

"Inception shut up those who dismiss Hollywood movies, it's an amazing movie that starts like James Bond vs. I feel the shadow of many blockbuster movies, such as Ridley Scott's "Blade Runner" and "The Dark Knight" also produced by Duke, but "Inception" definitely has its own unique charm. Duke Creating a dream world and leading us to plunge into it with our own secrets is probably the greatest enjoyment that movies can bring to people?"

However, some media also expressed concerns about the market prospect of "Inception", thinking that Duke's over-confidence in the audience's ability to understand may encounter embarrassment at the box office.

Whether the film will be coldly received by the market or will be a big hit will not be revealed until it is officially released. (to be continued ~^~)

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