Made in Hollywood

With a complete publicity plan, an excellent distribution strategy, the appeal from the director to the actors themselves, coupled with the quality of the film itself, "Inception" undoubtedly possesses most of the potential of a blockbuster film.

In fact, after the North American premiere and the advance screenings in nearly 3,000 theaters that were screened at the same time, many people really enjoyed it.

In this era, smart terminal devices have been widely popularized in North America. Even Apple's iPhone 4 will be released next month, and the number of mobile phone users of some social networks has already surpassed that of PG.

Just like what Duke said to Jamie Johnson, portable smart terminal devices have further accelerated the speed of information exchange. Almost at the end of the film screening, it has become the world's largest social network after being acquired by Google. On the instant sharing of the platform and Twitter, another major social software, there were many voices of people who were happy.

"When Inception is over and the theater lights come on, you're going to sit there staring at the screen, trying to figure out what the hell happened. There's no comparison table to judge Duke's fad in a complex world , the greatest intellectual orgy of all time."

Norman Shearer's instant sharing when he walked out of the theater was reposted tens of thousands of times in less than half an hour, and the information about "Inception" that was reposted a lot, and some others.

""Inception" has surpassed many classic sci-fi films. It is not like 99% of other movies. The less you know before watching "Inception", the better. Duke has quite cleverly blurred The boundary between dreams and reality, "Inception" as a summer blockbuster will become a masterpiece."

"Inception is by no means a weird art film, if you're looking for wit and pop entertainment, it's the right film. Dreams are one of life's great adventures—pleasures or fears. It is provided to us by the dream, and this unique dream experience cannot be experienced by other people at all."

However, the huge publicity campaign and the high expectations before the release also made some viewers who don't like this genre enter the theater, and they are destined to be quite unhappy watching it. These people also made their voices heard.

"I'd love to tell you how bad Inception is, but because the movie is so messed up, it's hard to describe how bad it is."

There is always a big gap between independent films and big-selling commercial films in terms of ratings. The publicity and the wide range of audiences are undoubtedly important reasons. Those who can watch independent films are often audiences who like this type of film. The promotion and distribution of commercial films will undoubtedly bring many viewers who don't like this type into the theater. The possibility of these people being able to give high marks to commercial films is infinitely low.

Going to some movie classification websites, it is not difficult to find that there is often a huge gap between the number of ratings for independent films and commercial films.

When the quality of movies is similar, it is inevitable that the fewer the number of people scoring, the higher the rating of the movie.

Those who really want to watch an excellent suspense film and watch "Inception" with the expectation of a super-high IQ film will undoubtedly be disappointed after watching it. "Inception" is definitely not a movie that tests IQ.

"Obsessive-compulsive disorder and hyper-anxiety are evident in everything Duke does in Inception. Far from being his ticket to the pantheon, Inception is a clumsy, glamorous film." Movies, with their so-called complexity, couldn't be more complicated—both emotionally and intellectually—and adding one piece is 'doubled' boring."

"It looks like Duke Rosenberg either doesn't understand. Or he doesn't believe there's a difference between reality and dreams — and his empty film captures nothing about either."

"It's not the depth, it's the sickness and chaos that's everywhere on the screen. Inception should be called 'self-deception.' It's a two-and-a-half hour old car that's been ridden by countless people."

Although there are many negative voices, in the big environment of the Internet, it is only the opinion of a very small number of people. "Inception" still aroused strong reactions from most movie fans. In particular, Duke and Warner Bros. have long formulated a comprehensive word-of-mouth promotion strategy. As long as the audience's word-of-mouth aroused by the film is good enough, public opinion on the Internet will be guided by certain people and develop in the direction they want to see.

In the early stage on Thursday and the midnight stage on Friday, "Inception" easily won a box office of 8.6 million US dollars by virtue of Duke's good reputation accumulated over the years and the appeal of many big-name stars.

For an original type of sci-fi movie like "Inception", this is quite a good result.

In one day on Friday, "Inception" made $32.55 million, allowing Duke and Warner Bros. to see the hope that the film's box office will exceed 100 million in its first week.

Since the formation of the North American film market, there has not been any non-sequel or non-adapted original film that can win more than 100 million US dollars in the box office in the first week. If the box office is strong on Saturday and Sunday, "Inception" is very This rule may be broken.

After getting the statistical data of the first day in North America, Duke rushed to Warner Bros. to discuss with Doug Walter and Jamie Johnson for an hour, and then Warner Bros. stepped up the promotion of the film. .

Just when the media and movie fans were unanimously applauding "Inception", and almost everyone believed that it would be the most unmissable masterpiece this year, there were some strange voices—"New York" magazine and other media On the official website, a number of "inceptions" strongly condemning "Inception" were issued, calling on the public to "stop daydreaming and wake up from the dull truth of Duke Rosenberg's "Inception."

At the beginning of an article, the author David Edelstein directly pointed out that ""Inception" should not be appreciated as a great movie, everyone should wake up! Stop indulging in it!"

And pointed out in the article that this movie is just a metaphor for the great performance of delusional maniacs, a metaphor for self.

"It lacks the sensibility of Steven Spielberg's Minority Report, the momentum of Joseph Ruben's "Mad Men", and the crisp dialogue and stylish black dress of "The Matrix". Clothed villain, it's not even as strong as the independent film "White Night" in terms of disrupting the balance."

Other media have also published articles, thinking that "Inception" is a "noisy messy sadistic movie".

These remarks aroused frenzied reactions from movie fans. In just half a day, the message boards behind these comments were flooded by hundreds of thousands of netizens.

"The word-of-mouth marketing in the early stage is indeed a bit overdone. "Inception" has definitely not reached the level of a masterpiece, but it is still the best film in recent years. Duke's unique narrative skills, visual style and image language have been perfectly perfected. Carrying it out, its character modeling, lines, shooting techniques and special effects are all unique."

This is still a polite word, some people swear directly, even those who don't swear are filled with righteous indignation.

"If "Inception" is not a good movie, I really don't know what is a good movie in your eyes. When you see the words 'produced by Duke Rosenberg', you don't have to doubt the quality at all."

""Inception" is the best movie of the year! No one! Duke Rosenberg, you are a dreamer! You are a subversive! When you watch the movie, the whole cinema follows you The design was stunned and laughed and called worry and fear! And everyone came out with the same reaction 'I'm not dreaming now, am I?'”

Fans are frantically defending the movie "Inception", and the fierce debate has attracted more people to participate in it. Even if they didn't participate in it, people who were not very interested in the movie at first turned their attention to the debate.

Even, this controversy left the scope of the Internet at lightning speed and entered the TV media and traditional paper media, attracting more people's attention.

Undoubtedly, this is a publicity and marketing strategy manipulated by Duke and Warner Bros. A commercial blockbuster that is currently being screened first arouses huge discussions on the Internet and in the industry, and then debates on traditional print media—there may even be Severely criticize the point of view of the film - only when there are controversies and topics can there be attention and popularity, as long as the popularity is well controlled and the public opinion is skillfully guided, no matter how the process is, the final big winner is the film itself.

Based on these negative reviews, the original 100% favorable rating of "Inception" on the Rotten Tomatoes website no longer exists, and it directly dropped to 96%.

But there are few Hollywood directors and film companies who really care about such incomparably tasteless things as the freshness of Rotten Tomatoes.

And amidst the heated debate, the good word-of-mouth of "Inception" quickly spread around the world at a speed faster than the plague.

On Twitter, some related comments also became popular retweets.

"The movie is a dream that makes people intoxicated in the light and shadow, but for "Inception" this is an excellent dream within a dream. It is an extremely successful attempt by Duke in the field of dreams. The plot of the movie Interlocking, rigorous logic without losing tension, the film duration of more than 130 minutes does not give people even a trace of mediocrity, as the leading actor Leonardo also presented the most exciting acting skills in the film, the best The director, the best actors, the best story, just had the best dream!"

"For a movie like "Inception", it's good to see that even if you understand that it is playing tricks, you will give it five stars without hesitation."

An overwhelming word-of-mouth is a good thing for a film, but things always have two sides. High word-of-mouth must bring high expectations. If expectations are too high, it may not be a good thing for a film like "Inception". (to be continued ~^~)

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