Made in Hollywood

"Those small association awards can be ignored..."

Sitting on the armchair, Pani Kelly said seriously to Duke, Scarlett and Nancy Josephson, "The New York Film Critics Association Awards, the Los Angeles Film Critics Association Awards, and the National Society of Film Critics Awards , the best actress in these three awards still has a lot of weight."

"Even if we can release it earlier," Duke shook his head, "the possibility of Scarlett winning the three December awards is very small."

To be precise, it is basically impossible that Scarlett will be completely dragged down by him.

Although with the departure of well-known film critics of the older generation such as Roger Ebert, and in this era where everyone is a film critic, the conflict between Duke and professional film critics is no longer as it was before. It's as sharp as it is, but it's basically a daydream if you want to gain something in the film critics' awards.

Having said that, he doesn't care too much about these three awards, and the Oscar outpost awards also have their importance.

"The 30th of last month,"

Nancy Josephson, who had been silent all this time, spoke up, "Both the Screen Actors Guild and the Golden Globe Awards have announced their nomination lists, and both you and Scarlett have been shortlisted for individual awards."

As soon as she finished speaking, Pani Kelis took over, "The Golden Globes can be ignored. We should devote all our resources to the three major trade union awards. There is still one month before the Oscar nominations are announced. We still have Enough time to operate."

Although according to the Academy's regulations, after the announcement of the Oscar nomination list, all kinds of public relations activities must be stopped accordingly, but few people can really follow this regulation, but it is certain that some things are inconvenient to do.

Duke looked at Scarlett, then nodded to Penny Kelly, "The Sentinel Award focuses on the three major guilds, and the Golden Globe Award doesn't care about him."

I've been in Hollywood for so many years. Duke is very clear that with the Screen Actors Guild and the Golden Globes each announcing their nominations, this year's North American awards season is also in full swing. From the beginning of October to the last sentence of "And .the." next year, various There are all kinds of awards emerging one after another, and I want to have the last laugh at the Oscars. First of all, it is necessary to recognize which awards are genuine goods at a fair price, using their status and influence in the industry to influence the future, and which ones are following the trends and striving to match the statuettes to hug their thighs.

If you want to make a difference in the awards season, the phrase "the right time, the right place and the right people" on the other side of the ocean is naturally indispensable.

Among these three elements, the most important thing is "timing". Whether it is an independent film at Sundance, a commercial film in the summer, or a literary film during the awards season, everyone wants to get a share of the Oscars.

However, most of the Oscar judges who are "everyday busy" don't have time to watch them one by one. In this way, if you want your work to stand out among hundreds of DVD samples, when it will be released has become one of the crucial elements.

This is also one of the reasons why most "award season movies" will be released in November to December—that is, before the Oscar nomination voting begins—to use the words on the other side to describe it, that is, the first to win the month!

Looking at the best films of the past 15 years, only two, "Saving Private Ryan" and "Gladiator," opened near the non-awards season window.

Then there is the geographical advantage. Compared with other categories of outpost awards, only the "Film Critics Association Awards" are the most regional.

Every year around the awards season, groups of film critics from first-tier cities in North America gather together to select the best of the year in their hearts; and among the plethora of "association awards", those that are truly valuable for reference. There are only three awards from the New York Film Critics Association, the Los Angeles Film Critics Association and the National Society of Film Critics.

Among them, New York and Los Angeles needless to say, the former sits in New York City, which is full of artistic style. It is the longest-running film critic award in the United States. The latter is at the heart of the entire film industry and can always reflect the views of some practitioners to a certain extent.

And on this basis, the National Society of Film Critics Awards, which is famous for its slant sword. Through his own unique taste, he will push for those films that are slightly unpopular in comparison.

As for the well-known and bluffing "American Critics' Choice Awards", it doesn't actually have much influence in the circle. Unlike the professional film critics associations mentioned above, this award is organized by The "Broadcast Film Critics Association" composed of many journalists and a small number of film critics, its purpose is to make a name for itself by packaging itself as a qualified Oscar weather vane.

The above two points are very critical, but the most important point comes from 'Renhe'.

That is the trade union award, which comes from the recognition within the industry!

Anyone who knows a little bit about the rules of Oscar awards knows that the most important thing is to gain recognition within the industry if you want to win an award, and this aspect can be clearly shown in the awards of directors, screenwriters, producers and actors. .

If the "Film Critics Association Award" can more or less influence how the Oscar judges choose among the piles of samples "submitted for review", then the Union Award is the award that can truly be called a "weather vane".

The reason is simple. The voters for the trade union awards are the top industry insiders in all aspects of film production, and their professional opinions on their respective links must not be underestimated; Voters for each award have a great degree of overlap.

The Screen Actors Guild Awards, with the lowest voting threshold and the most powerful awards, have "predicted" the Oscar's performance award 57 times since its inception in 1995, and the overlap with the Oscar in the past 10 years is as high as 92%. The "Best Film" awarded by the Producers Union Awards has also been agreed with the Academy's judges for eleven consecutive years.

The data will not lie, and it is also the best proof that the major trade union awards are the real Oscar weather vane.

Now for the Golden Globes.

The most well-known so-called "Oscar weathervane" is not taken seriously in the circle.

The Golden Globe Award is an award organized by the Hollywood Foreign Press Association. It has nothing to do with the academics. It sounds like it is the consensus of the Hollywood Reporters Association. They had a big party for a meal together, and called themselves the "Oscar weathervane". In order to improve the accuracy, the awards were divided into two categories: "drama" and "comedy/musical".

But in fact, the probability of "guessing" the identity of the statuette is not as high as Duke's blindfolded coin toss.

Of course, if you take it as a collection of jokes warming up for the Oscars, it is still full of wit and wit.

After finalizing the main award for the wind vane, several people discussed a few more words, and Pani Kelisi talked about the most advantageous point of the other party, "Among the people I contacted, many of them have feelings for Natalie Portman. Favorability, on the one hand, is a good description of her long-term business, on the other hand, her performance in "Black Swan" is really amazing, on the basis of this aspect, she is a pregnant woman, which has affected many people's perceptions."

Regardless of whether Duke admits it or not, this is Natalie Portman's advantage.

Moreover, after the Screen Actors Guild and the Golden Globes announced the nominations, Natalie Portman has significantly increased her exposure. She can be seen with a big belly in many media and TV shows.

This is undoubtedly Natalie Portman's trump card.

However, from the day he got the relevant news, Duke thought of some solutions, which may not be able to completely offset the sympathy points brought about by it, but they can always play a role.

After giving Tina Fey a look at the back, she picked up two document bags and handed them to Panny Kelly and Nancy Josephson respectively.

"This is the information of Benjamin Millepy's ex-girlfriend. My people have already contacted her." Duke continued after seeing them open the file bag, "She is a Broadway actress who lost her relationship with Natalie? In the battle for Portman, it is said that the key reason why Benjamin Millepy chose Natalie Portman and gave up on her was that Natalie Portman was pregnant."

While listening to Duke's words, while flipping through the documents, Pani Kelis's eyes gradually brightened, "A Broadway actor? Still very thoughtful and ambitious, and want to transition to Hollywood?"

She suddenly laughed, "We can do a lot of things, I'm afraid she has no ideas."

After closing the files, Pani Kelly exchanged ideas with Nancy Josephson, and then said to Duke, "Leave this matter to me."

Duke nodded, and then said to Nancy Josephson, "The information from Natalie Portman will be handed over to Pani in the future."

Since a long time ago, Duke has been making targeted layouts. Although the film was not officially released until the end of the year, related work has already started.

In the past Oscars, perhaps the major film studios only did public relations for the awards themselves, but since the beginning of the new century, while doing public relations for themselves, many people are still discrediting competitors, such as "The Hurt Locker", which won the best picture last year, it One of the producers kept calling the judges and forwarding emails to belittle and smear "Avatar"...

The Academy stipulates that public relations activities cannot use the method of belittling opponents to promote oneself, but this rule may have been followed fifteen years ago, and now there are endless ways to belittle opponents through various channels such as the media.

In fact, no one can use real evidence to determine where those derogatory articles in the media came from.

It is only one month before the academy announces the list of nominations for the Oscars. The producers who intend to compete for the Oscars have stepped up their efforts in public relations and publicity, and there have been many offensive and belittling articles. "Gravity" was inevitably involved. (to be continued ~^~)

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