Made in Hollywood

Judging from the progress of the entire awards ceremony, this Golden Globe Awards ceremony is more like a contest between "The Social Network" and "The King's Speech". Different, "The Social Network" is the biggest winner of the Golden Globes.

"The Social Network" won two heavyweight awards for best film and best director in the drama category, while "The King's Speech" only won a best actor in the drama category by Colin Firth.

It can also be seen from this aspect that the results of the Golden Globes have little impact on the Oscars.

Natalie Portman, Duke's main competitor in this regard, took the best actress in a drama category. Natalie Portman is on the top of all outpost awards that have been conducted. Almost achieved a sweep.

However, Duke is not in a hurry. After all, "Gravity" almost missed the nominations for these awards due to the release time, so it is impossible to talk about winning.

After the Golden Globe Awards ceremony, the competition between various Hollywood companies and film studios became more intense during the award season. Although David Fincher did not attend any publicity and public relations activities, Sony Columbia Pictures, the producer and distributor of "The Social Network", However, it showed the momentum of winning several heavyweight awards, and increased the intensity of public relations.

Perhaps it was Sony Columbia Pictures that made Weinstein Pictures feel the crisis. The brothers Harvey Weinstein and Bob Weinstein once again resorted to a killer move, hiring professional "water troops" to discredit "The Social Network" throughout the city.

The Social Network is another unfortunate victim of Harvey Weinstein's bottomless PR tactics.

At this critical moment of the Olympics, negative comments about "The Social Network" flooded in like a tide. First, various people related to 'FACEBOOK' stood up and accused the film of fabricating facts and uglifying the image, and then the original novel that was the basis of the film broke out. In addition, David Fincher, the director of "The Social Network", has always been indifferent to promoting this work and ignored the Oscars.

on the other hand. Harvey Weinstein made various high-level shapings of "The King's Speech", and the director and cast and crew also unconditionally cooperated with the promotional activities arranged by Weinstein.

In fact, the values ​​of "The King's Speech" are more likely to be favored by the overwhelmingly older white male members of the academy than "The Social Network", which tells the story of Internet entrepreneurs at a super fast pace.

At the same time, Duke’s public relations promotion has never been relaxed, and various activities that can directly affect the selection of the judges, such as private movie viewing sessions, internal promotion sessions, and star charity events, have emerged in an endless stream.

end of January. On the eve of the announcement of the Oscar nominations, several major Hollywood union awards that can really affect the Oscars and even reflect the results of the Oscars to a certain extent announced their respective award results.

Unlike the lively Golden Globe Awards, which are like a big party, there is no special awards ceremony for the Union Awards, and only the results of the awards are announced to the media.

The results of the awards surprised many people. In the most important Screen Actors Guild Awards, Directors Guild Awards and Producers Union Awards, the popular films "Black Swan" and "The Social Network" failed to win.

"Gravity", which has been insulated from various awards in the awards season before, became one of the big winners. Scarlett Johansson won the Best Actress Award at the Screen Actors Guild Award for the leading actress in the film. Duke won the Directors Guild Award, while Weinstein's "The King's Speech" won the Screen Actors Guild Award for Best Actor and the Producers Union Award for Best Picture!

These two films divided up the four most important trade union awards!

Especially for best actress and best director, the whole awards season has been the rhythm of Natalie Portman and David Fincher winning...

Oscar's wind direction has quietly changed.

There are white clouds floating in the blue sky, and the golden sun shines through the gaps in the clouds and falls on the green lawn. A small white ball shines against the background. Duke stands in front of the ball and gently swings the putter in his hand. The white golf ball rolls across the uneven ground. Ready to fall right into the hole.

"Bird!"

A middle-aged man's voice sounded from behind, and Duke handed the club to the caddy. He took off the sun hat on his head, walked over there, and said with a smile, "It's just luck."

A huge sun umbrella stands abruptly on the lawn. Harvey Weinstein, sitting on a chair under a sun umbrella, said to Duke over a cup of coffee, "Strength is the foundation of luck."

Hearing the pun, Duke said nothing, just shook his head and smiled, and sat in another chair next to Harvey Weinstein.

Harvey Weinstein put down his coffee cup, waved his hand to the front, and waited until the caddy walked away before saying, "Duke, fortunately you are not very interested in Oscar, otherwise I will have a strong competitor in the future. "

"Don't worry, Harvey." Duke picked up the coffee cup, poured himself a cup, and said unhurriedly, "My interest and goal are commercial movies."

He paused for a while, and then said, "And this time some of my methods have touched the bottom line of the academy. These methods can be used once, as if they are used every year. I believe the academy will not sit idly by."

Duke has always been a person who knows how to measure, and he will not be so foolish as to think that with strength, Oscar will become his family.

"The entire operation of Weinstein Films revolves around the Oscars..." Harvey Weinstein didn't shy away from this, and said directly, "I don't want to be your competitor either."

"We will not be competitors." Duke picked up the coffee cup and took a sip slowly, "Your competitor will not be me either."

In fact, most people in Hollywood know that, just like what Harvey Weinstein said, many of Weinstein’s film business strategies are formulated around the Oscars, which is also an important reason why the Weinstein brothers can always win Oscars .

In the same way, let alone a first-tier company like Warner Bros. or 20th Century Fox, if it is a second-tier company like New Line Pictures or Lionsgate, if the company's operating strategy is the same as that of Weinstein Films, it will win in the Oscars. His performance may not be much worse than that of Harvey Weinstein.

Moreover, Duke is very clear that any person or company can only influence Oscar, but cannot control Oscar, and the Weinstein brothers are no exception.

In fact, from some angles, the Oscar crisis of the Weinstein brothers has already begun to appear.

In recent years, the films promoted by Weinstein Films are not much different from the previous award-winning films. Films like The Iron Lady are no different.

The combination of "biographical film + huge personality flaw + workaholic + historical events", coupled with the actor's slightly neurotic performance, has become a standard "Oscar-nominated genre film". The customary production and publicity mode since the "Olympic Games".

Undoubtedly, in the past few years and even in the past few years, this kind of assembly line mode is one of the safest ways to compete in the Olympics.

However, this society is changing, and the entire entertainment industry is also changing.

With the rise of a series of new platforms and producers such as cable television, Netflix, online media, and Amazon, the focus of the word "entertainment industry" is becoming more and more alienated from "entertainment" and in favor of "industry".

The film industry is facing unprecedented competition. Hollywood’s pressure on film box office has greatly exceeded its demands on film quality. Genre films and large-scale sequels have become the only magic weapon to ensure box office. Large film giants such as Warner Bros., Fox, Universal Pictures The industry and others have controlled the "gold-absorbing weapon" superhero films and the market of youth science fiction films, which makes other small and medium-sized producers only work hard on the content and types of films to attract specific audiences, and use their small ones to make big gains.

As a result, the already distinctive colleges have become more conservative and niche.

In order to show that it is an "Oscar" rather than a "People's Choice Award", the Oscars controlled by the Academy will inevitably become more and more popular for non-profit small-budget art films.

It is precisely because of this that small-budget independent films will be more popular than ever in the Oscars in the future, and Weinstein's "Oscar-nominated" works are essentially assembly-line works, which will inevitably be rejected by more and more conservative academies, and will encounter various idiosyncrasies. With the challenge of outstanding opponents, the safe choice in the past will appear mediocre instead.

There is also Weinstein Films’ control over directors and actors. The Weinstein Brothers always require them to cooperate with public relations unconditionally. For example, Judi Dench, who played "Mrs. M", once had Harvey Wayne tattooed on her hip. Stein's name as a token of gratitude, and even on the red carpet, if Weinstein asked, she could unbutton her pants to let him see her buttocks to gain publicity.

This kind of absolute control naturally has disadvantages and advantages. Actors who cooperate may win the coveted trophy, but on the other hand, actors and directors who do not cooperate will choose to stay away. There will be fewer and fewer actors and actresses, and the strategy of the Weinstein brothers will also arouse the resentment of many people.

Although the Weinstein Brothers and Weinstein Films will still be the favorites for the Olympics in the future, it is almost impossible to imagine that harvesting Oscar statuettes in the past ten years is like picking something out of a pocket.

Too much control over people's hearts, sometimes it is inevitable to lose people's hearts.

Especially in recent years, "The Weinstein Brothers control the Oscars" has gradually become a voice circulating in the media. This kind of outflow of remarks will make many Oscar judges who are not short of money and value fame even more cherish feathers. For Wayne Films produced by Stan Films will also be cautious. (to be continued ~^~)

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