Made in Hollywood

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The three-month summer program from May to July is the most important film period in North America in a year. During this period, it is full of films that want Libo's high commercial income. Almost every weekend, more than five films are released. , there will inevitably be about 2 commercial masterpieces with box office competitiveness.

During this period, there will not be too many opportunities for any film to gather high box office. Since the end of the 1980s, the first ten days or even a week of the release of summer films, the captured box office figures often occupy the North American total. One-third or more of the box office, whether a movie will sell well or not, in fact, it is basically clear at a glance only by looking at the first weekend box office and the decline in the following working days.

No film can escape the inevitable rule of the box office plummeting on the next weekday, and "Brave Island" is no exception.

On Monday, the film's one-day box office fell from $11.13 million last Sunday to $4.87 million, and it remained at this level for the next three working days, with $4.95 million and $4.62 million respectively. and $4.77 million.

So far, the film has been released in North America for a whole week, and the total box office of the whole week has successfully exceeded the $50 million mark, reaching as high as $56 million!

"Interview with the Vampire" released in the same period, although trapped in the type of film and the rapidly declining audience reputation, but Tom Cruise's appeal is still amazing, even if Duke and Warner continue to smear, still lead this film to create a Good box office results, and it also won $43.25 million in seven days!

How much of that is out of Tom Cruise's pocket is a secret.

A new weekend is approaching, and this is also the last period of Warner Bros.'s high-intensity publicity for "Brave Island". Starting from next week, Warner will inevitably invest its main resources into other films released in the summer, and "Brave". After successfully suppressing "Interview with the Vampire", "Invasion of the Dead Island" will also usher in a new strong competitor - Sylvester Stallone's "The Hero of the Mountains"!

Since "Brave to the Dead Island" is already in its second week of release, the competition between the two films will not be as fierce as before, and the bottom line will be slightly higher. At least Duke has not found any signs of mutual blackness on the large media.

The filmmakers of "The Hero of the Mountains" are building momentum, and the final high-intensity publicity of "Brave the Dead Island" has also set off a new round of madness, and the main target is on ordinary movie fans.

David Gilf is an off-site correspondent for NBC's movie promotion show, "This Week in Movies," specializing in interviewing the general audience about the film's reactions to the show's reviews.

In this episode, the most recommended movie is the currently-released "Brave Island".

"Anna..."

In the living room of the apartment near New York University, Irene sat cross-legged on the sofa outside and shouted to the bedroom, "Come on, the review is our movie, "Brave Island"!"

"When did it become your movie?" Anna walked out unhurriedly.

"This is our favorite movie!"

When Anna was sitting on the sofa, Erin opened a can of beer and stuffed it to her.

"The same Duke Rosenberg work, the same speeding cars, collisions and explosions, 'Brave Island' is more exciting than 'Speed ​​of Life', with a deeper theme, narrative structure and emotional conflict more reasonable..."

On the TV, the host talked endlessly about the advantages of the film, wishing to directly send the audience in front of the TV into the theater to buy tickets, many of which made Anna, a film student, feel a little ashamed...

For example, he commented on the high-speed slow-motion scene in which Gusby finally sent the signal.

"At the end, the picture of Gusby waving a signal flare, against the background of the music, makes people emotional and shocking! It will definitely become an indelible classic scene in film history!"

"This scene is really good." Erin put down the beer can and pointed to the screen of the TV. "I think many movies in the future will definitely use this scene from Duke!"

"If I shoot a similar film..." Anna thought for a while, "It will definitely be borrowed for use."

"In addition to the bomb perspective, the young director Rosenberg has also created another new film technique!"

As soon as Irene finished speaking, she was pulled by Anna. She also pointed to the TV series and said, "Can you be quiet for a while, Miss Lauder? The live connection is about to start!"

During the conversation, the TV screen has been switched to Times Square, and David Gilf is guarding the lobby of the AMG chain cinema, and said to the camera, "A "Brave Island" has just ended, and now we are interviewing a few audience."

He quickly stopped a male audience member, briefly introduced himself, and asked, "What did you watch just now is "Breaking the Dead Island"? Do you think this film is good?"

“Excellent!”

The male audience member made no secret of the excitement on his face, obviously still in a state of adrenaline rush.

"What did you like most about the film?" Gilf asked again.

"Action scene!"

Without waiting for the reporter to ask questions, he was like a child who wanted to share secrets with others, and said cheerfully, "The action scenes in the film are amazing! Three of them will definitely become classics, one is the car chase scene between Hummer and Ferrari. , is the most classic car chase scene I've ever seen, the fast editing and swaying shots and the real crash scene are so awesome, my heart and blood vessels almost burst!"

"And then there's the battle between the task force and the Marines in the bathroom and the gunfight of General Hammer's mutiny, both of which are very tragic..."

The movie fan had a tendency to continue talking, but Gilf couldn't waste time on one person, so he hurriedly sent a small gift and changed his goal.

"Why did you choose such an action movie?" He stopped a female fan.

"Indeed, the whole film is full of masculinity, and it is a standard male drama, but by my side, there are not many female friends who like this film." The female fan smiled heartily, "Haha, I think it is The director gave the protagonists too much charm, and there are too many beautiful pictures in the film, this is the second time I have seen it!"

Subsequently, Gilf interviewed several other fans.

"The film is masculine, deep and tense, and the soundtrack and camera are used very well. It is said that the director is only 23 years old. It is very rare to have this kind of control and deployment ability!"

"It turns out that action movies can be so good! The tension is exciting, the music is amazing, the pictures are so beautiful, and the actors are so amazing. It's a role model for commercial movies!"

"I think this will be the pinnacle of director Duke Rosenberg's work, not to mention the storyline, but more importantly, to maximize the explosion and destruction that he is good at!"

Of course, some people are not interested in the film, and some people criticized it in the interview.

"Director Duke Rosenberg and his films are nothing short of noise-making machines!"

"Be sure to take motion sickness pills before watching this movie, or you will be shaken and vomited!"

Hearing these criticisms, Irene, who was sitting on the sofa, waved her fist indignantly, "No one forces you to watch!"

"Miss Lauder!"

Irene's fist touched Anna, and she almost spilled the beer she was holding. Anna had to say, "There is no movie in this world that can please all types of audiences!"

The screen of the TV was switched back to the studio, and the host concluded by saying, "The compact story, the shocking soundtrack, the sharp editing, the beautiful picture and its profound themes, the young director Rosenberg made the film. An excellent film that pays equal attention to business and art, and that is both enjoyable and sentimental! In my opinion, "Brave to the Dead Island" will definitely become the pinnacle of action films!"

At the end of the show, Allen took the remote control to turn off the TV, picked up his own can of beer, drank the little remaining, and his eyes fell on the poster of "Breaking the Dead Island" on the wall. Although she came from a business family and understood that the show just now was a means of advertising, she still couldn't help but want to watch this film again.

"Anna!" She took her friend's arm and shook it, "Let's watch "Breakthrough Island" again this weekend, okay?"

"You've seen it twice!" Anna stretched out two fingers and shook it in front of her, Irene continued reluctantly, "But the movie is really good! It's much better than that vampire. !"

"Okay! Okay!" Anna responded.

On Tuesday, they went to see "Interview with the Vampire", but the slow pace and dull plot made them choose to leave after watching less than a third of it.

Beginning on Thursday, the gradually flattening publicity of "Brave Island" has suddenly made a force, from NBC TV to ABC TV, from local tabloids to the three major newspapers in the United States, from gossip magazines to the professional "Hollywood Reporter" , You can see news and reports related to the film everywhere. Warner Bros. has a very clear goal. Before the film's popularity cools, it will try to get as high a box office number as possible in the second weekend, even with the newly released big production "Absolutely". Ling Xiongfeng" compete for the box office champion!

Duke and other crew members also fell into the busiest stage of publicity. They were still being interviewed by the Chicago Tribune in the morning, flew to Pittsburgh for a radio interview in the afternoon, and moved to Boston tomorrow, where they were in Cambridge and Harvard. University students discuss the plot and future development of the film together.

These works are not in vain, the media are constantly publicized, attracting the attention of the public and fans, prompting those who have seen the film to buy tickets again, and those who have not seen the film to rush into the theater...

When Duke arrived in Philadelphia on Saturday, the freshly released Friday box office statistics also made the crew excited. "Brave to the Dead Island" with a single-day box office of 6.24 million US dollars, beat Stallone's "The Legend of the Mountain" which was just released one day. The $4.87 million in this weekend's competition has taken the lead!

Although the box office of "Interview with the Vampire" also ushered in a rebound, its $4.21 million result can only rank third in a single day!

After Duke saw the specific data analysis, he found that the second week of "Brave on the Deadly Island" can surpass the first week's "Heroes of the Mountain", and the factors outside the movie also played a big role.