Made in Hollywood

"In "Snow White and the Huntsman", Charlize Theron gave the director a perfect answer. The queen she played is really amazing and impeccable. In her comparison, Kristen Stewart's version The current Snow White is like a dick of a mud and wood sculpture, from the beginning to the end, a single expression is enough, and small flaws such as bags under the eyes and big teeth are infinitely magnified."

"The princess is more beautiful than the queen? Are you a cataract in the magic mirror? The queen with a plump body, a coquettish appearance, and an intimidating temperament completely defeated the vampire Snow White with a big mouth, big eyes, and an immature body. Dare I say Chris? Msworth's cups are bigger than Snow White's! I'm already bowing down to the Black Queen's crow skirt..."

Back at work, Duke also paid attention to the comments on "Snow White and the Huntsman". These are perfect for relaxing and joking after intense work.

Although the filming went on for many days, except for the intersection at work, Duke didn't have much private contact with the actors. The two sides exist at completely different levels. If it is not necessary, those actors will not come to disturb him.

As one of the film's de facto bosses, Duke isn't foolish enough to mingle with those who work for him.

Just like Black Widow, most of the action scenes of other actors will also be completed by stunt doubles. For this reason, the crew has prepared three stand-ins for each main actor. There are so many differences, if you add later modifications, it is simply the real Avengers.

People like Robert Downey Jr., what they do most in front of the camera is to show their faces.

Duke's filming is going on, and Marvel Studios and Warner Bros. have not relaxed their promotion and marketing of "The Avengers". In the recent period, they have even used some unconventional means to gain attention.

late October. A piece of news on the Internet was crazily retweeted, attracting media hype—the script of "The Avengers" was leaked!

How bad is the impact if a script is leaked for a movie that hasn't even been released yet? unimaginable! Under the careful planning of Marvel Studios and Warner Bros., the 'script' of "The Avengers" was exposed and put on the Internet for public bidding. This event easily shifted the public's attention to "The Avengers" again body.

The incident stemmed from an email, the man said in the letter. He holds a full 129 pages of "Avengers" movie scripts, and each one has the names of the actors printed on it. The photo, and the actor who lost the script was also exposed, he is - Samuel Jackson, Director of S.H.I.E.L.D.!

This part of the content was written on May 8 this year, and the signature of "Duke Rosenberg" that appeared on the paper also confirmed its authenticity.

The media and movie fans immediately talked about it. Many people who are waiting to watch are expecting the owner of the email to announce more script content, not just two, so that Duke Rosenberg and Warner Bros., who have been doing well for years, will fall into a big somersault...

However, the whole thing is a marketing campaign. How could Marvel Studios and Warner Bros. shoot themselves in the foot?

"The latest news from this newspaper. The author of the "Avengers" leaked script email currently says that there is only one copy of the script, and he will not make any copies, but no one has bid to buy it yet. Will Samuel Jackson It is unknown if there is trouble. As of now, Warner Bros. and Marvel Studios have not responded to this."

There has been a lot of trouble on the Internet and other media for a week. The "Avengers" leaked script, like other news, inevitably gradually turned cold, and the script on the Internet has not been sold, at this time. Duke's crew responded, once again drawing their attention to The Avengers.

Duke announced at a routine press conference of the crew that Samuel Jackson himself had paid to buy back the leaked script, and he would suspend the filming of the film and summon the screenwriter to rewrite the leaked part of the script.

"How to prevent the script from leaking again?" A reporter asked.

"In order to prevent accidents with the script of "The Avengers", starting last week, all scripts will be specially escorted by security guards and will not be forwarded by mail."

This was a hype, and Duke threw out a shocking statement, "I ask the actors to burn the script immediately after reading it."

After the press conference, the media's attention on "The Avengers" has not diminished in the slightest, and they have a new question of interest, how do the actors remember their lines?

For this reason, countless reporters and paparazzi circled the Warner Studios, and everyone on the crew of "The Avengers" became the target of being chased, even the cleaners were no exception.

Therefore, the actors of "The Avengers" stood up as a matter of course, and answered this doubt to the media and the public at an appropriate time.

Tom Hiddleston, who played Rocky, told the BBC reporter, "We have to burn the scripts shot that day every day, which is very interesting... We are not allowed to take home the scripts shot that day."

Robert Downey Jr. also talked about the so-called security measures that were suddenly strengthened during the filming process, "Marvel has a very complete storage mechanism for everything, and I have re-signed a non-disclosure agreement with them."

"Thor" Chris Hemsworth said in an exclusive interview with "Vanity Fair", "After signing the new non-disclosure agreement, Marvel will no longer mail scripts to actors by E-mail, but let two individuals The security guards specially escorted the script to the hands of the actors."

The hype did not end there, and then the media broke the news that Samuel Jackson's script was not lost on the set, but was leaked out of his apartment in Burbank.

All kinds of related news emerge in endlessly, and people always keep a certain degree of attention to "The Avengers".

The most important thing in marketing is differentiation. No matter in terms of product, packaging, channel, positioning, or brand, you must be different from your competitors in order to stand firm in the market. Looking at many famous products, they have created a new The category is different from that of the opponents, and in the context of a large number of contemporary social media, creative marketing will attract people's attention.

It's not just Marvel Studios and Warner Bros., the film's ad sponsors, who are also helping to promote The Avengers.

Like Duke's other films, "The Avengers" has a large number of product placements, from cars to police, from banks to insurance companies, all kinds of brands emerge in endlessly.

In a studio set up at Warner Studios, which is the street where the final battle took place, there are all kinds of trademarks.

Starting from the independent "Iron Man", Tony Stark has always been the most popular Gao Shuaifu, the sports car he drives is of course the object of competition for sponsors, and in the script, Iron Man returns to Stark In the building, I will wear a pair of bracelets in the private bar. This bracelet is set in the movie as a remote activation device for the Iron Man Mark 7 armor, but in fact, it is a well-designed advertising placement!

Colantotte is a famous magnetic health care brand in Japan. What Iron Man will wear in "The Avengers" is a series specially designed for the film by the brand, priced at $199.

The branding will also feature a big close-up in the film—in the script, Manhattan, New York is in a scuffle, and alien bombardment blows up a store that's been assigned to the brand by the business development team.

In the subsequent shooting, three Asian faces joined the crew. In an explosion scene, Duke arranged them at the front of the crowd fleeing for their lives. daughter.

The reason for this is very simple. Duke is not only the director of the film, but also the biggest boss, and Colantotte spent $100 million on the series of special custom implants in "The Avengers".

Not only Colantotte, there will be N implants in the melee in Manhattan, including: Citibank, luxury brand Aussiebum, insurance companies and so on.

They appear respectively in the form of street advertising signs.

For example, in the setting, Iron Man will fall in front of a certain phone booth, and the phone booth model that has been built has a huge "Jansport" written on it. It is a famous backpack brand in the United States.

In the shots that have been taken, when the fighter planes of Captain America, Hawkeye, and Black Widow made an emergency landing on the street, they stopped at the gate of Citibank.

Like the "Transformers" series, "Avengers" also has a Chinese brand embedded in it. In the private jet set that has been built, the TV set used by Pepper to watch the live news is clearly marked with "TCL".

In a scene of Scarlett shot in the early stage, before the appearance of Black Widow, there will be a CG-added train passing by on the screen, and the last two cars have red advertising posters-"There are more grains in Yili".

"The Avengers" will have crazy advertising placements, but it will not look obtrusive. The main advertising placements all appear in the vehicles of the film and the streets of New York in the final battle. This is a modern world. The streets of New York It's normal to have some trademarks, and the means of transportation are also unspeakable. Superheroes can't just rely on two legs to get on the road, can they?

Even if "The Avengers" has not yet been released, these advertisement placements are enough to allow the film crew to recover the production cost of the film. Such a high amount of advertising sponsorship has also set a new record for Hollywood film advertising revenue.

The enthusiasm of advertisers has also suddenly reduced the revenue pressure of the film, but Duke still has no slack in the shooting. After all, the success or failure of "The Avengers" will be related to the future development trend of Marvel Comics. (to be continued ~^~)

PS:   I’m going back to my hometown this weekend, I can’t type anymore, and the manuscripts have bottomed out. . . . . Ask for recommendation tickets and monthly tickets!