Made in Hollywood

A series of explosive scenes coupled with the song " . " sung by the famous industrial rock band Nine Inch Nails, is simply exciting to the extreme.

Sitting in front of the computer, Ruen Weber was excitedly watching the trailer playing on the screen.

The trailer starts with an explosion scene, followed by dazzling action scenes of various fierce battles. The six superheroes make their appearances one after another, charging forward and fighting the enemy bravely. In the 1970s, "Captain America" ​​first confronted "Iron Man", and then he inexplicably "squashed" with Thor.

In addition, Ruen Weber also saw Loki throwing the bare-handed "Iron Man" out of the window with one hand, and he couldn't help but sweat for Stark.

The whole trailer ushered in the climax at the end of the film. Ruen Webber finally saw the mysterious new "Hulk"!

It can be seen from the screen that this version of the "Hulk" continues the ferocious face of the previous posters and concept drawings. Although it is only a flash, he believes that this image will not disappoint.

If there is a slight regret, it is that the trailer did not give an answer to another mysterious villain alien creature that has been widely rumored before.

In any case, in just 123 seconds, although the first show of "The Avengers" has ended, the countdown to the release has officially begun!

Although the film won't be released until May, this is just a small trailer, and Marvel Studios then made a high-profile announcement that the "Avengers" trailer set a series of new records.

These real data also make the film itself more eye-catching.

The first trailer of "The Avengers" was released through instant sharing on Thursday night North American time. The video itself is full of highlights. The video received 34 million clicks and views in one day, which is also the most in the world.

At the same time, the trailer also broke iTunes records. The total downloads in 24 hours exceeded 10 million times, which was previously held by "Transformers 3" which was downloaded 7 million times in a single day.

Time is slowly moving towards May, Duke is still busy with the post-production of the film, while Kevin Feige brings many actors to make frequent appearances in front of the media, trying his best to promote "The Avengers".

"As early as 2002, Duke had an in-depth discussion with me. He told me that the most critical part of filming "The Avengers" is to make the plot of the film independent as a main line, so that the audience will not have seen other Marvel. You can also understand the movie under the premise of the movie.”

In an exclusive interview with "Empire" magazine, Kevin Feige can be said to have tried his best to win the attention of the public, "Duke's genius is that he can find a balance while using such a large number of elements, so that the film The characterization of the character will not appear thin because of the visual effects."

Except Duke. He also talked about the film itself, "We wanted the film to have gorgeous scenes and unbelievable action scenes, but we didn't want the dialogue and jokes in the film to be overshadowed by the magnificent pictures. Tony? Stark and Steve Rogers, Tony's reaction to seeing Thor, and Tony seeing Nick Fury appear on his disc. It was without a doubt the most exciting thing to be able to witness Something happened."

Duke is very aware of the role of publicity in a film. When he entered and exited Warner Studios, he was also interviewed by reporters.

"Iron Man. The Hulk, Thor and Captain America don't look like they can coexist. But that's what intrigues me and keeps me going. Gradually, I think they will have a chance to fight together."

Duke faced the reporter with full confidence, "We have the ability to recruit the best production team. From the actors to the technicians, they are all the best. In the end, this will create a film with big scenes, exciting plots and interesting characters. They will really enjoy watching the movie.”

Kevin Feige, who was by Duke's side, directly advocated instead of him, "It is because of Duke that we can complete the film "The Avengers". A very compelling story and wrote the script himself."

The next day, Robert Downey Jr., who came to Warner Studios to participate in the dubbing work, also accepted the reporter's interview, "Aside from casting, the best thing Marvel has done is to choose a suitable director." The screenwriting of The Avengers needs to be very rigorous, it’s a very complex film, there are 8 main characters in the film and they all have their own background stories, they all have roles and they all have to be the focus.”

But these were not enough. In the following week, Duke took time out and accepted an exclusive interview with the instant sharing website with Kevin Fitch. This interview video was hung on the recommendation column of instant sharing. In just two days, The number of clicks and retweets exceeded 5 million and 500,000 respectively.

"I had the opportunity to get along with all the actors when I was writing the script, so they knew that I created these characters for a reason, and as the filming progressed step by step, I would tell the actors, I have some ideas, I want you Play it like this. Is there anything you specifically don't want? Or is there something you would like the character to have?"

In the video, when the reporter asked about the film, Duke talked eloquently, "Every actor shared their opinions, and the script is like something built based on these opinions, which also helped me finalize the overall concept of the film." Style. My philosophy with this film is, I always know what I want, but if you tell me what you want, maybe we can both do it at the same time."

Duke then emphasized Marvel's contribution to the film.

"Marvel has a clear idea of ​​the script and structure of the film, which is really great for me, because it gives me a basis for shooting movies. When I shoot, the only thing I am interested in is how to achieve what they want. the things you want."

This kind of interview used for publicity, the words spoken are naturally true and false, "You have to design and produce these big scenes to match the frame of the whole film, I don't think you can insert some scenes into the film casually Go, I like to design action scenes, and I like to do it very detailed. The whole movie is about introducing these characters and explaining why they can't coexist. How difficult it is for them to get along with each other, and how they ultimately save themselves."

In the following video, Kevin Fitch was interviewed, and he highlighted the role of S.H.I.E.L.D.

"In the previous Marvel movies, S.H.I.E.L.D. has always been a hidden institution in the dark. They just pop out from time to time, give some advice and then return to the dark. But in this movie, you will pass through God. From the perspective of SHIELD to observe the whole world, the audience will also see for the first time the resources and equipment at the disposal of this huge organization, and will also see how they carry out the mission of maintaining world security."

In the face of the camera lens, Kevin Fitch also emphasized the difficulty of filming and production, "How to deal with the relationship between characters is one of the challenges that need to be faced in filming. There will be 8 important characters in this film, 4 of which also have With so many characters and worlds colliding with each other, how to make the whole story and script realistic is a critical issue for the whole team.”

Then, he turned into a 'Duke Blow' without hesitation, "The script created by Duke is the basis for the existence of the film. These distinctive characters in the film can interact. He has produced many impressive The stunt scenes, the superheroes’ interactions are also something that resonates with audiences, sometimes they identify with each other, sometimes they turn against each other.”

After the video was widely disseminated, Marvel Pictures released the second trailer. As everyone expected, the 24-hour network hits of the second trailer also easily exceeded the 30 million mark.

As the new summer season is approaching, "The Avengers" has created an unparalleled topicality, and its influence far exceeds the movie itself, gradually becoming a social hot spot.

Such a publicity offensive has undoubtedly laid a solid foundation for the screening of "The Avengers", and it is also a situation that Marvel Pictures and Warner Bros. are happy to see.

However, "The Avengers" overwhelms the promotional campaign of other films, which is bound to affect other films that have begun to release in the summer, especially "Fast and Furious 5", which opens publicly the weekend after "The Avengers".

In the production of this film, David Ellison's Sky Film Studio invested a huge sum of 180 million U.S. dollars, and the designated publicity and marketing expenses were as high as 150 million U.S. dollars. It has been going on, but the media is overwhelmingly covered with news about "The Avengers". The focus of the fans' discussions is also the joint operations of superheroes. Not sparked.

This made David Ellison very angry, and at the same time, he also clearly realized that his film had fallen behind in terms of publicity. Think about the directors of "Fast and Furious 5" Justin Lin and Duke ? The gap between Rosenberg is like a natural moat, and you can almost see the tragic situation after the release of "Fast and Furious 5".

If it were any other person or company, it would be inevitable to reschedule the release time of the film, but David Ellison has a rebellious personality and has already made a plan. When the film needs to attract attention most before its release, he decided No longer hesitate.

Standing in front of the glass window of the office, David Ellison looked into the distance, as if he wanted to see something.

In the direction facing David Ellison, near the south slope of Beverly Hills, Vin Diesel walked out of the house and got into a red Porsche. (to be continued ~^~)

PS:  Ask for monthly and recommendation tickets!