Made in Hollywood

"The Avengers" remained strong on Saturday, maintaining strong attendance as word of mouth from viewers spread.

Although the 4,480 theaters in North America have already opened up their screenings, the surging crowds still caused the ticket sales system of Emperor Entertainment Group, the largest theater chain in the United States, to respond slowly and almost crashed due to too many customers buying tickets at the same time; The POS machine was damaged due to too many card swipes by customers, and tickets can only be sold in cash.

Things are looking good, but Duke and Warner Bros. are not taking it lightly.

Although it is not a fan movie like "Twilight", and it is friendly enough to passersby and audiences, "The Avengers" still has some fans, and such fans tend to drive high and low.

The first-day box office of "The Avengers" was dazzling enough, and it also set a new North American box office record, but the publicity and marketing work of Duke, Warner Bros., and Marvel Pictures has not relaxed.

It is impossible for the film to continue to be transferred at a state of 100 million US dollars in a single day, but Duke is trying to stabilize the trend and avoid diving-like declines.

On today's increasingly influential social networks, movie viewing reports are released one after another. "The Avengers" is not afraid of spoilers, and its selling point has never been the plot.

"The hot scenes run through all the time, and the 3D effect is exceptional!"

"On one side of the film is the Avengers alliance composed of Iron Man, Captain America, Thor, Hulk, Hawkeye and Black Widow, and on the other side is the villain camp joined by Loki and the powerful alien army Chitauri. The contest of weight is bound to subvert the pattern of previous superhero movies."

"In fact, the film has successfully achieved this, from the first wave of Loki's destructive contact with S.H.I.E.L.D., to the interspersed interspersed superheroes and the skirmishes with Loki, and then to the end of the film. In the ultimate battle of bombardment in New York, director Duke Rosenberg well grasped the heat and proportion of each action scene. It is different from "Transformers 3" Michael Bay after the final scene of the film Hours of 'Battle in Chicago', the explosive points of "Avengers" run through from beginning to end, with waves of ups and downs and waves of ups and downs, gradually bringing the audience to the big battle in New York, which is dizzying and even more enjoyable."

"As a well-made 3D movie, the 3D effect of "The Avengers" is excellent. Some rampage scenes in the film even make people dodge and scream subconsciously. Such an immersive and shocking audio-visual experience fully demonstrates Bring out the strong aura of "The Avengers."

"The two eye-catching equipment of S.H.I.E.L.D., the Quinjet and the Helicarrier, as well as the authentic Stuttgart in Germany and New York in the United States, also came into view for the first time through 3D images. In addition, for those who are worried about the 3D effect of the film Friends who are dizzy, I will tell you from my personal experience that during the nearly two and a half hours of watching the movie, I did not feel any discomfort such as dizziness."

"Suggestion: Fans, it's better to solve the 'personal problems' in advance, otherwise, even if you seem to have found the right urine point at first, you will find that you missed the more exciting part later."

"Superheroes take turns to learn from each other, and their personalities are very different, echoing the previous work."

"How to cleverly integrate six superheroes into one film? Duke Rosenberg once again made a contribution! The role imbalance that many people had worried about did not appear. Iron Man, Captain America, Thor, Hulk , Black Widow, and Hawkeye first took turns fighting in the nest, and then each had a hand-to-hand fight with Loki."

"In the initial heads-up in the group, Iron Man, Captain America, and Thor's intense hand-to-hand fights made people excited, and this kind of hostility not only stayed in the body, but also became an effective way for them to taunt each other. way of killing."

"In addition to the well-known 'eyes and eyebrows' between Black Widow and Captain America. Thor from God's Domain and Hulk, who was indistinguishable from the enemy at first, also presented another weird 1vs1 in the film."

"But as the so-called Avengers Alliance, the discussion between heroes is just an inevitable running-in period for the establishment of the team. When the safety of the earth is seriously threatened, the superheroes who used to fight on their own will still abandon their previous hatred and fight against Loki to the death. And in an unprecedented collaboration. They also realized that each other is indispensable and the strength of the team is invincible."

"Each hero in the film not only has relationships with other characters, but also has an exclusive bridge to show himself, especially for Black Widow and Hawkeye who have not filmed alone before, this time we have more time to understand Their past, in addition, Marvel is also very wise to link "Avengers" with the previous five movies. The pepper in the "Iron Man" series made a surprise appearance in the film; and Jane in "Thor" Although Foster did not appear on the screen, he also learned of her whereabouts from Agent Collinson..."

"Suggestion: In order to understand the relationship between the characters, everyone can take the time to review the five films that Marvel has paved the way for "Avengers", otherwise when others are HIGH, you will still be confused by the superheroes' screen battles Overwhelmed."

"Laughs and complaints are everywhere, and traditional easter eggs continue to be staged."

"Of course the most exciting thing should be put at the end. Apart from the hot action scenes that need not be repeated, the biggest surprise of "Avengers" to me is the various ironic and funny dialogues, complaints and being complained among the characters in the film. Great laughs. After taking off and taking off the coat and mask of righteous words, the superheroes reveal their true temperament, which adds a lot of light-hearted flavor to this tense action drama."

"Whether it's the sharp-tongued Iron Man, the Captain America who is out of touch with the times, or the Thor who feels superior to others, and the Hulk who likes to move his hands but doesn't talk, the super bosses who initially disliked each other always look like they don't care. Lidu always has an unforgiving posture, and the clever words and thunderous sentences come and go one after another, which makes people burst into laughter."

"Among them, the brand-new Hulk is the most eye-catching. In addition to the roaring and killing enemies exposed in the trailer, Mark Ruffalo's version of the Hulk is a rare show of cuteness, and the two brothers Thor and Loki came out separately. It's a hilarious show. In addition, the ambiguous dialogue between the two great god brothers also made many female audiences scream."

"In addition to endless jokes, "The Avengers" also continues the Easter Egg tradition of Marvel's works. This Stan Lee's cameo is quite obvious compared to the past, and a long line also made his appearance last for several seconds. "

"Of course, the most shocking easter egg is the routine one at the end of the film. The powerful character who was once rumored to be one of the film's villains unexpectedly appeared, and his confusing lines made people shudder. It makes people wonder, what difficult challenges will the Avengers, who have a perfect first show, face next?

"Suggestion: Everyone must pay attention to the timing when eating popcorn and drinking Coke, otherwise it is very likely to choke or choke due to the sudden funny plot; in addition, because the easter egg was reserved before the full cast and crew list appeared, So when the time comes, everyone, please be patient and don’t rush to leave!”

At the same time, Duke also left Los Angeles and embarked on a publicity tour.

Since "The Avengers" was released in nearly a hundred countries and regions at the same time, including heavyweight markets such as Europe, Latin America, and China, Duke simply divided the crew into zero, and all the main actors were in charge of a single film. Regional image promotion work, such as Robert Downey Jr. went to Europe, Mark Ruffalo with Latin origin went to Latin America and so on.

Duke and Scarlett are once again preparing to go to China at the invitation of China Film Group.

In the past 2011, China's box office market has increased by more than 30% compared with the previous year, and the annual box office revenue in China has exceeded the 10 billion RMB mark for the first time, although compared with the volume of the North American market, this achievement It does not seem to be particularly outstanding, but Duke knows that the future development of the Chinese market will only get faster and faster. In a maximum of four years, the total annual box office revenue will exceed 40 billion RMB, making it the second largest market in the world after the North American market. exist.

Moreover, a Chinese leader has just concluded a visit to the United States and reached a series of agreements with the federal government, among which cultural exchanges are extremely eye-catching.

China and the United States will establish a series of exchange and cooperation symposiums, such as "Sino-US Cultural Forum", "Sino-US Museum Forum", "Sino-US Literature Forum", "Sino-US Film Summit Forum", "Sino-US Creative Industry Forum", etc. activities to strengthen the cultural and ideological foundations of Sino-US cultural exchanges.

All these are conducive to the further expansion of Hollywood films in the Chinese market.

On the plane to China, Duke received the Saturday North American box office bulletin forwarded by Warner Bros. after the super explosion on the first day of its release, the attendance rate and single-day box office of "The Avengers" were inevitable. declined.

Fortunately, the film has a strong reputation among audiences, and the promotion and marketing strategy is extremely targeted. The decline rate is not large, only 18%. "The Avengers" reported US$82.54 million in the North American market on Saturday.

In just two days, "The Avengers" has earned nearly 200 million US dollars in box office from the North American market, which surprised many people, and also made many companies firm in their determination to promote their famous movie characters to fight together .

For example, 20th Century Fox is planning the X-Men's cosmic plan, and Universal Pictures intends to allow its Count Dracula and other monsters to once again realize joint operations on the screen.

From the perspective of publicity and marketing, Marvel Pictures also announced the second phase of the plan on Sunday. Films such as "Iron Man 3", "Captain America 2", "Thor 2", "Guardians of the Galaxy" and other films have been put on the agenda .

Not long after Duke arrived in China, "The Avengers" finally ended its first week of screening in North America.

It was around this time that Nancy Josephson, on behalf of Duke, got in touch with one of the stars of Fast and Furious 5. (to be continued ~^~)

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