Made in Hollywood

In addition to promoting Duke and letting the audience pay attention to his latest trends, Warner Bros. once again launched viral marketing. This marketing method is not suitable for every movie. For example, "The Avengers" has not been used much. Viral marketing A suitable carrier must be selected, and "The Dark Knight Rises" is undoubtedly a very suitable type.

While The Dark Knight Rises is still in the pipeline, viral marketing just needs time to ferment.

At the end of July, Warner Bros. released the first official makeup photo, which swept away the dull silence of the crew before, making the third part of Duke's Batman trilogy a hot topic again.

At the same time, Warner Bros. also opened the official website of "The Dark Knight Rises".

Earlier, when someone clicked on the start page of the website, they would find that the entire webpage was pitch black, with only a strange background sound on it, like a mysterious spell.

There are powerful fans who managed to see the visual spectrum of the audio file and found it was an instant sharing hashtag, which is like a poster made of thousands of photos of "The Truman Show", A small picture is like a pixel, and it is assembled intensively to form a picture, and this picture is Bane the Destroyer played by Dwayne Johnson, Batman's most powerful enemy in "The Dark Knight Rises".

After the fan spelled out the image, a strange letter appeared on the website.

This is a secret letter from Lucius Fox to Bruce Wayne!

Of course, this letter is actually written by Duke, which can properly disclose some news about "The Dark Knight Rises" and whet the appetite of movie fans without too much.

"Bruce, I want you to read this letter. Although I was looking forward to talking to you in person, Alfred told me. I'd better write to you when you don't see people. In that case, I will In the letter, describe the internal situation of the company that I speculate."

"It's clear that in the current economic climate our investors are also paying more attention to their investments. Because of this, our own profitability is being analyzed at the discretion of the board."

"In the past, we didn't give them any reason to worry. Because our revenue and expenditure were consistent. This gave us autonomy to invest in Wayne Philanthropy and the company's own technology research and development. But in the past five quarters, our Revenues have been trending down. At the same time, our R\u0026D spending has been astronomically rising, and overall company revenues have been dismal. I'm in this position, and I have to answer some questions to the board, especially on projects you've been passionate about."

"No one will deny that innovation is key to our growth and success. As a business item of ours. This is why the Board of Directors has begun to review our R\u0026D budget and set your sights on the more rationale to invest in the business machine. The reason for the project. Because they don’t understand what you’re doing, all they understand is that a lot of money is being poured into something that they don’t see right now — the pursuit of clean energy, and that’s the crux of the problem.”

"During our last conversation, you expressed your reluctance to plan ahead. And initiate the next phase of the review. I understand why you are arguing. However, if you want to continue with the company the projects you have put your energy into, I think it is It's time for us to give the board more of what they want -- not just the basics of how the company works if you're successful. Show them what this project is going to mean for Gotham City. "

"Personally, I want them to know, too. As you've grown older, you, Bruce Wayne, have decided to carry on your late father's career and ambitions, utilizing Wayne Enterprises and the resources it possesses. Cheerful and dependable support our city."

"There's nothing wrong with that, Bruce. But if you decide not to address the issue at hand, I don't know how long you can last before the Gulf board. What makes it more difficult is your absence. I'm sure you have your reasons for this, It's not my job after all. But I'm concerned that if you were to walk away or be absent for an extended period of time, we might run the risk of running into another bill. I can see the repercussions of those board members sitting around the table manipulating the company. Most obviously It was John Daggett, and I think he was the last man we had to face in the power struggle.

"In my time in this role, I fully understand what my job and our agreement necessitate. I also know your preferred way of handling all matters at Wayne Enterprises. However, I must tell you that if we do not resolve Board of Directors, we're going to be on the fast track to being changed. Change isn't necessarily a bad thing in most cases, but right now I'm worried. I'm sure you'll think my forecast is pessimistic, it's just Another part of my charisma, that might be the case, but let's believe this: It's not my charisma that you're hiring."

"I look forward to hearing from you."

"If you're lucky, I hope you can check it yourself."

"Greetings, Lucius Fox."

In short, this letter is to tell movie fans that there are some problems within the Wayne Group. Some people are dissatisfied with a new energy project that Bruce Wayne spent a lot of money on and want to seize power. Lucius Fox hopes that Bruce Wayne can come forward in person to solve these problems.

Fans responded enthusiastically to this, with letters being forwarded on the Internet one after another, and some people sending out comments.

"You can tell from the tone of the previous writing that it was written by Fox."

This is indeed written by Duke imitating the way Lucius Fox speaks in the film.

"Will Wayne Enterprises also be smashed and criticized this time?"

The truth is more serious than this fan writes, Bruce Wayne is going bankrupt.

Any publicity is time-sensitive. After a period of fermentation, fans will gradually turn their attention to other aspects while remembering "The Dark Knight Rises".

When the time entered August, a CIA announcement suddenly circulated on the Internet.

It first disclosed the situation of a Russian nuclear physicist, and the announcement showed that the scientist had disappeared.

The disclosed files show that the former Soviet nuclear physicist worked for the Soviet military for 4 years, and he was in charge of nuclear facilities in the Chelyabinsk region of the Soviet Union. Then the mystery disappeared. Three years ago, he attracted the attention of the CIA because of his participation in IEEE (Institute of Electrical and Electronics Engineers) activities.

Last week, a militia organization in Georgia contacted the U.S. embassy, ​​saying they were assisting Dr. to come to the U.S. for asylum, and asked the U.S. to exchange the nuclear physicist for $3 million.

Fans with quick brains suddenly found that the headshot of the nuclear physicist displayed on the announcement is very similar to the actor Aaron Abutol, and Aaron Abutol was just announced by Warner Bros. to join "The Dark Knight Rises" a few days ago "In the crew.

The second is a top-secret document from the CIA. The name of the speaker on the document has been erased. It is impossible to know who the two parties are talking to. It can only be roughly estimated that this is a conversation between CIA personnel and a scientist who is known to be missing.

From the conversation records, we can know that the missing scientist hid himself. Someone is following him and wants him to make a terrible weapon. He is very scared and wants to seek protection in the United States.

Viral marketing is nothing new. Movie fans can quickly guess that this is the relevant information of "The Dark Knight Rises", but they still can't help but wonder what kind of weapon this missing scientist will make. , What is this weapon used for, is it to destroy Gotham and Batman?

In the first viral marketing, it was revealed that the villain of the film was Bane the Destroyer, so many websites across the United States received a package—a mysterious package sent by Bane.

The mysterious package consists of two parts. The outside is a cylinder with a layer of Gotham City map on it. Five different attack areas are marked in red handwriting on the map. Inside the cylinder was stuffed a T-shirt with Bane's face on it, accompanied by the slogan "Fire Rises".

The meaning of these two items is obvious: the villain Bane is going to launch an all-out attack on Gotham City, defeat Batman, and take charge of Gotham himself.

Bane-inspired riots, possible nukes, the CIA, mad scientists...well, enough is known about The Dark Knight Rises fans, but the anticipation always makes one want to know more before the movie hits theaters. many!

Not only that, since the fans started preparations, Duke also stood up for the first time to accept an interview, and officially talked to the media about the situation of "The Dark Knight Rises".

"In this film, an account will be made of the fate of all the previous characters. Among them is an extraordinary female character. She will appear in the "Batman" movie unprecedentedly. As for who? May next year will know."

After seeing the relevant reports, many movie fans began to speculate again. A long time ago, the crew released the news that Gal Gadot will play Catwoman Selena Kyle, and the classic image of Catwoman has appeared several times. In the "Batman" movie, it is definitely not unprecedented.

Fans have been scouring the Internet, trying to find information about it, but to no avail.

Not to mention ordinary movie fans, most of the crew don't know who this character is. They only know that ICM, controlled by Nancy Josephson, is selecting its actresses and sending the crew to Anna Prinz and Dee. Na Fei auditioned, and finally Margot Robbie recommended by Leonardo DiCaprio became the lucky winner.

What is Margot Robbie's role, what is the relevant role script and scene crew, few people in the crew know, this has become the most mysterious role.

The times have changed, and the social environment is also changing. According to the statistics of many survey agencies, the audience's tolerance for relatively heavy films is further declining. Therefore, Duke does not plan to make "The Dark Knight Rises" like "The Dark Knight." " is so heavy.

The role of Margot Robbie was only added by him when the project was approved to adjust the script. (to be continued ~^~)

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