Made in Hollywood

Many people hold the psychology of watching the show and think that Duke and his Los Angeles Raiders should deserve what they deserve, but Duke has put tremendous pressure on NFL officials in the media and other aspects.

"If the officials can't find conclusive evidence that we decompressed the ball during the game, then I hope the league can apologize to our team for their investigation behavior, especially to Tom Brady. The way the league handled this matter I'm sick of the news and the public opinion on this matter. I just want to reiterate: I believe the Raiders have done absolutely nothing wrong!"

During a press conference at Warner Bros., Duke's words were even harsher.

At the same time, the NFL's largest officially licensed sporting goods dealer said that since the investigation report came out, sales of Tom Brady's personal products have soared, doubling.

The NFL sponsor said, "We think it's because the fans want to come together and support Brady and the Raiders."

North America is a land with an extremely strong commercial atmosphere. In the face of sufficient commercial interests, many problems are not a problem.

As Duke said, compromise does not necessarily mean weakness. Under pressure from all sides, the NFL still issued a ticket, but the weight of the penalty was very low.

The Los Angeles Raiders were fined $500,000 and Tom Brady was fined $250,000.

And then it's gone...

This made many people waiting to see the excitement, such as Mark Cuban, the notoriously nosy owner of the Dallas Mavericks.

"Maybe it's called 'a cover-up is a bigger crime than a crime', he can break a phone, he can break the rules of the game, 'but he can always get away with cheating the league president'. But you can't argue Yes, is that fine enough for playing with the NFL commissioner. The NFL can't make players, agents and lawyers feel like that. When you've done something wrong, as long as you can destroy the evidence, you're fine."

"It's going to destroy the integrity of the league, and if it happened in the NBA, I think he'd be suspended for at least a quarter of the season. So while I understand Raiders fans won't Agree with me, but I still think the fine is too light for trying to destroy evidence."

To this, Duke didn't bother to respond at all, the two were not on the same level at all.

The influence of the NFL in North America is huge, and the "deflator" has naturally become a hot topic. Even O Heitan ridiculed the White House's policy at a regular White House press conference. Rugby game.

Before the NFL season comes, the "deflator" can be regarded as an end. Duke also basically got the desired result, and the Los Angeles Raiders will not be relieved of this fine.

In the last season, the NFL's total revenue was as high as 9.5 billion U.S. dollars, while the Los Angeles Raiders' revenue was as high as more than 500 million U.S. dollars, and their net profit exceeded 100 million U.S. dollars. Not only is it far higher than the average level of the league's 32 teams, it is also the highest-paid team in the world.

Perhaps this amount of money is nothing to Duke, but it is a great surprise to Leonardo DiCaprio, who holds 10% of the shares. After all, a dividend of tens of millions of dollars is definitely not a small sum for him.

This also proves the terrorist influence of the NFL from the side.

By any measure, the NFL is the most successful sports league in history.

In fact. When it comes to the four major professional sports leagues in North America, professional football is usually the first thing to talk about before talking about other sports.

Without a doubt, the most popular TV show in North America for many years has been the annual Super Bowl. The NFL has left such a deep imprint on the public's psyche that television coverage of the annual tryouts alone can garner far higher ratings than basketball and baseball's championship series.

Even the spring announcement of the NFL's new season arrangement can become a hot topic in the news. Even the top-grossing Premier League generates only half of the NFL's revenue.

However, the results of the NFL have not always been like this. As early as the 1960s to the 1990s, the NFL was very popular, but it has not yet reached such a fiery level.

In the 1990s and the new century, the NFL adopted an active marketing strategy, and the phenomena of "roads turning into fans", "ordinary fans turning into loyal fans", and "hardcore fans turning into fanatics" appeared.

During the football season, the most popular TV program is the NFL game on Sunday. In NFL game venues, an average of 70,000 fans watch each game, which makes NFL the most watched sport in the world except racing. league.

However, for an NFL team, ticket revenue is only a fraction of the revenue table, and what really plays a leading role is the TV broadcast, and more than 90% of NFL fans have never watched a live game.

However, selling well does not mean selling well.

Compared to its competitors, the NFL itself is a league. Compared to other commercial capitals, the NFL is only a medium-sized enterprise, about the size of a regional tool and die manufacturer. Last season, the NFL's total revenue was about $9.5 billion.

Wal-Mart's five-hour revenue is more than the annual revenue of an NFL team.

In fact, in the Los Angeles area, a Walmart store makes as much money as the Los Angeles Raiders make.

But the NFL league and its teams can have a huge impact, especially in North America, which is the main reason Duke bought the Los Angeles Raiders.

The NFL prohibits corporations from owning a majority of its teams, which means that teams are owned by a group of prominent billionaires like Duke who know how to appeal to the public.

Like Duke said, more than half of the team owners get the team through inheritance, and the remaining few can't pass the team on to the next generation because of the short operating time.

NFL Commissioner Roger Goodell, who was pushed to the forefront by Duke, may often be criticized by the media and the public.

In fact, these criticisms cannot conceal his two outstanding achievements: one, greatly increasing the NFL's revenue; two, making 17 major owners happy.

By those two standards, he's easily the best executive in sports. Because in 2005, before Roger Goodell took office, the NFL's annual revenue was only $6.5 billion.

Why the NFL's income has soared in recent years? After buying the Los Angeles Raiders, Duke also studied it, mainly due to the increase in TV broadcasting costs.

Two-thirds of the NFL's revenue comes from television broadcasts, and the NFL will re-sign television broadcast agreements every few years.

As a result, NBC, CBS, Fox, and ABC's ESPN began a battle, and whoever gave the most money would get the TV rights.

Judging from the glorious history of the NFL, this is definitely a successful sports marketing case. This year’s Super Bowl has gained 114 million TV viewers across the United States, breaking the previous record again and continuing to win the honor of the most popular TV program in history.

Compared with the number of people that Lauder Stadium can accommodate, most of the fans of the Los Angeles Raiders are sitting in front of the TV, so Duke's operational goal for the team is very simple, to create the most consumer-friendly products.

That said, the Los Angeles Raiders are catering to the audience's desire to sit on the couch and watch and spend.

This is also an important reason why the team achieved $500 million in revenue last season.

After the "deflator" gradually subsided, Duke no longer managed the Los Angeles Raiders, and focused all his energy on the preparations for "The Dark Knight Rises".

The crew also confirmed the last actor. Sienna Miller, who played the baroness in "Special Forces: The Rise of Cobra", defected to ICM a few years ago. Under the recommendation of Nancy Josephson, Duke It was decided to cast her as Miranda Tate.

Additionally, Christian Bale, Gal Gadot, and Dwayne Johnson began rehearsing some action scenes.

As we all know, Batman doesn't like weapons, but likes to fight close to hand. In order to make up for this, action director Jimmy Carter specially designed for him a set of comprehensive martial arts that can be upgraded at any time according to Batman's own conditions and opponents' conditions.

As a check and balance, Duke also carefully prepared Bane's extraordinary fighting ability, allowing him to freely decide to break anyone's neck, and even beat Batman like a pig's head.

This kind of zero-distance physical confrontation made Christian Bale and Dwayne Johnson put a lot of energy into rehearsal. The former has the shooting of the previous two films as a basis, and the latter can be called a professional-level action actor. The difficulties encountered Far less than expected.

In addition, Margot Robbie was also included in the action training by Duke, but her role is still under wraps, except for Duke and herself and a few people like Tina Fey and Anna Prinz. Besides, few knew who she was playing.

According to Duke's request, Jimmy Carter's action team specially designed a set of action routines with a baseball bat as a weapon for Margot Robbie.

Duke is very clear that if a film wants to attract people, action scenes are the key. He is not the director he used to be, but he was born in action films. In this regard, from design to shooting to editing, that is what he is best at. .

In the previous movie, the action scenes were horrible, but not much better. If it weren’t for the support of a strong industrial system, the action scenes would not even be considered a passing grade, especially the scene of the battle between the police and the thugs, which is really impressive. I can't look directly at it, not to mention the level of action scenes, and it doesn't even conform to the logic of normal people's thinking.

Of course, it's also possible that the thugs who were released from prison were locked up dumb.

After all, part of it is locked in a mental hospital. From the perspective of the world view, there is also a clown there, and it is possible to be infected by the clown.

These are all Duke's random thoughts when he was bored. "The Dark Knight Rises" is not as good as "The Dark Knight" because of the setting relationship, but it is also a very good movie, but just like he is not good at funny, any director can There are flaws, the former director was really not good at action scenes.

By the end of September, the preparatory work of the crew was basically completed, and some unfinished work, such as the computer special effects production that had started earlier, could be continued while filming. (to be continued ~^~)

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