Made in Hollywood

Because of the negative impact of the Santa Monica shopping mall shooting incident, "The Dark Knight Rises" has not been promoted in North America since its release. As the media and the public's attention shifted to the death of Vin Diesel in a car accident On the truth, Duke and Warner Bros. also started some publicity work.

Although the box office of the film is high enough, if you want to maintain a stable follow-up trend, you must have enough publicity.

In the third week of the release of "The Dark Knight Rises", the North American film market, which was almost dominated by this film before, ushered in another masterpiece, "Despicable Me 2" produced by Illuminating Entertainment and distributed by Universal Pictures release.

This animated film featuring stupidity and cuteness also ended the two consecutive box office rankings of "The Dark Knight Rises" and snatched this week's North American box office champion with US$83.51 million. However, "The Dark Knight Rises" is still It easily won the second place, and with the box office obtained on weekdays this week, the North American box office has reached a total of 489.21 million U.S. dollars, breaking the 500 million U.S. dollar mark is just around the corner.

At the same time, the overseas trend of the film can be considered stable, with the combined global box office reaching 1.17866 billion US dollars.

It is still far away from the next level. Such a result basically guarantees that "The Dark Knight Rises" can win the North American and global box office champions in 2013.

This does not satisfy Duke and Warner Bros. Duke said that although he has made a lot of adjustments personally, whether it is self-evaluation or audience reputation, it is far better than the previous "The Dark Knight Rises", but After all, movies will be affected by the social environment. How could something like James Holmes not affect the overall box office of "The Dark Knight Rises"?

However, Warner Bros. is somewhat unwilling, in their eyes. "The Dark Knight Rises" is completely on the same level as "The Avengers", and its box office performance is far inferior to "The Avengers". The media and the forces behind it have naturally become Warner's thorn in the side.

Business competition has always been fierce, and sometimes it is disordered, as long as anyone who has a little understanding of the business circle knows it. As long as there are enough interests between companies or groups that are in direct competition, they can often do many incredible things.

Although there is no evidence, but Warner Bros. naturally eyeing David? Ellison.

Compared with the complex relationship between the six major companies and concerns about cross-shareholding, David Ellison, an outsider, has undoubtedly become the main target of Warner Bros.'s anger.

Like Duke said. Some things do not require evidence, it is enough to see who the biggest beneficiary is.

As a result, the Los Angeles police and the FBI are staring at Vin Diesel's death, and are looking for the private investigator who hired James Holmes around the world.

Duke has been keeping Tina Fey on this front. He himself is still more involved in the promotion and marketing of "The Dark Knight Rises".

"The ending of "The Dark Knight Rises" is actually an open ending, which allows the little police officer played by James Franco to take over Batman's legacy and become the new Batman. But Duke Rosen Berg doesn’t think so. He sees his ending as a sublimation of the movie’s character, where Batman ceases to be a specific person and becomes a symbol.”

This is "The Ellen Show," Duke responded to a question from Ellen DeGeneres. "The open ending is a very important idea when we are shooting the movie. In this ending, Batman becomes a symbol. He can be anyone. The concept of this symbol may not be the concept of every batman. Fans will agree, but this is very important to us."

"For me, the idea came about when I was filming "Beginning of War". At that time, I felt that the character Bruce Wayne turned himself into Batman."

Adhering to the idea that everything is for publicity, Duke continued without thinking, "He sees himself as a catalyst to change Gotham City, as a temporary process. If a few years later, Gotham If the city has indeed become different, then he can disappear. This is the end of the whole story, which is the meaning of this open ending. Batman is a symbol, not a person. People can die, but symbols and The meaning will live on forever.”

Ellen DeGeneres asked again, "Is there any particular meaning to the Florence scene at the end?"

"I said I'd give Bruce Wayne the finish he deserved."

After thinking for a while, Duke said unhurriedly, "At the end of the film, Batman can finally retire, because his legacy of sacrificing everything for the city has been successfully conveyed, more than 3,000 Gotham City police officers and As the townsfolk battle the Bane crime syndicate, confirming their belief that Gotham City is more important than themselves while their own lives are at stake, that belief drives these by the end of the trilogy. Fighters against criminals march fearlessly into battle."

It can be said that the biggest change Duke has made is the role of belief in these ordinary people.

He continued, "And because of this, as guardians of the city, these people no longer need any selfless heroes, and because of this, Bruce Wayne can retire. This trilogy is about a man who has lost his parents. Boy, but with the help of his loyal allies, he tries to bring justice to the city that wronged him. And in the end, Bruce Wayne gives Gotham everything it needs."

Sighing softly, Duke smiled, "The day has finally come when neither Gotham City nor Bruce Wayne himself needs Batman anymore, and he can finally start the life that he has put aside for a long time."

Afterwards, Ellen DeGeneres chatted with Duke, and the question came back to the end of the film, "Why did Bruce Wayne and Alfred meet in the same coffee shop in Florence? "

Every film has targeted publicity. Compared with the silence in "Inception", Duke at this time is undoubtedly much more active. "At the end of the film, Alfred finally met Bruce Wayne in a coffee shop in Florence. When he realizes that Bruce Wayne isn't really dead, he realizes that he actually faked his own death while saving Gotham City."

"I know that many viewers may see this as an overly exaggerated coincidence that the two met in a coffee shop in a city so far from Gotham."

Speaking of this, Duke couldn't help shrugging his shoulders, "Nevertheless, there is one thing that everyone must remember. Alfred was once Bruce Wayne's closest friend, and even his ally, not just in Bruce Wayne. Wayne became Batman, but from the moment he was born, Alfred became very sad and depressed when facing the tragic fate of Bruce Wayne."

"When Alfred has done so much for his master, it might be too cruel not to let him know the truth. If Bruce Wayne is going to tell a person that his death was faked, then Alfred De Ze will be the best candidate, which is conceivable and understandable."

Ellen DeGeneres on the opposite side nodded, and Duke continued, "So instead of saying that the two of them met again in the coffee shop by chance, it might be better to say that Bruce Wayne was waiting for Alfred there on purpose. s arrival."

He reminded, "In the opening credits, Alfred once told Bruce Wayne that he spent his vacation in Florence, and that he had a favorite coffee shop there, and that Bruce Wayne is also the most powerful detective in the world. One, even after faking his own death, he can easily check the coffee shop that Alfred has been to."

Duke's personal interpretation of the film also aroused the curiosity of many movie fans, and to a certain extent, further slowed down the box office decline of "The Dark Knight Rises".

However, "The Dark Knight Rises" doesn't seem to be peaceful for a moment, and something happened on Christian Bale's side.

As the actor of Bruce Wayne, Christian Bale has obviously had mixed feelings recently. The happy side is that the movie "The Dark Knight Rises" he starred in has won an excellent box office, but the worrying side is that he wants to spend the money he should pay. Commissions are paid to his brokers and brokerage firms, but he doesn't know to whom to pay the money.

Because he is currently in the middle of a lawsuit against the attribution of his remuneration by two brokerage companies, CAA and William Morris, and he himself simply sued CAA and William Morris to court.

This lawsuit is not a new issue. Since Christian Bale's agent Dan Aroni was kicked out by CAA and switched to William Morris, this lawsuit has been foreshadowed.

The time involved in this commission competition case began in October 2005 and has continued until now when it officially broke out. The amount involved is at least as high as 250 million US dollars. Terminator 4, etc., and even some unannounced films.

In addition to this lawsuit, there are several lawsuits about Dan Aroni leaving CAA and taking away some big clients. The big clients taken away by Dan Aroni include Kim Kay Rui, Mike Myers, David Dawkin and nearly 20 people.

In fact, lawsuits between brokerage companies and different brokers are very common, but lawsuits involving clients of brokerage companies are very rare.

Fortunately, such cases are generally only circulated in the circle, and will not have much impact on "The Dark Knight Rises". (to be continued ~^~)

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