Magic Underachiever
Chapter 119 The Right Direction
Anyway, after coming out of the City Daily today, Daliang made up his mind to build his own media power, and cooperating with the Empire is a good choice.
Everyone has this need.
Facing Anne who was embarrassed, Daliang said easily: "Your original intention of establishing a newspaper is not wrong. Using the influence of newspapers to restore the Empire's image in Marseilles is a good way, but your approach is wrong.
National conflicts and regional emotions are too easy to arouse. The people are extremely blind in this regard. This is the disadvantage of the Empire, and your newspaper just started from this direction... No matter how gentle the appeasement is, no matter how sufficient the facts are, it can't match a piece of paper from the hostile newspaper. This is their advantage area. Isn't the Empire waiting to be slaughtered at will by others if it starts from this aspect?"
Annie understood where the newspaper supported by the Empire failed. This is also the reason why the Empire did not continue to publish newspapers in Saroyang later. It was completely a dish to ask for humiliation.
However, Annie also heard that Daliang seemed to have a way to run a newspaper in Saroyang that could speak for the Empire. If such a newspaper could really gain a foothold in Saroyang, it would definitely be a strategic breakthrough for the Empire on the issue of Marsellus.
The significance is no less than sending an additional corps to Marsellus, and it is an invisible corps.
"Master Liang, do you have any good ideas? What do you think... if the Empire runs another newspaper in Saroyang, which aspect should it start from to help the Empire restore its image in Marsellus?"
Daliang smiled: "The Empire's image in Marsellus cannot be saved, at least not in a short time. This is a geographical disadvantage. If it is trapped in this circle, it will only repeat the same mistakes as before. Therefore, we don't care what the image of the Empire is. Anyway, it has been blackened in Marsellus and can't be blackened anymore. We will give this piece to them."
"Give it to them?" Annie was puzzled: "Then what else do we have to do when we run a newspaper? What is the meaning of this newspaper? "
"A newspaper that does not slander the Empire has its own meaning." Da Liang's words took Anne to another direction: "It's like a cup of water stained black by ink. The current situation is that you have no chance to dye it white. The people of Marseilles reject any newspaper that is inclined to the Empire, so you don't even have the qualifications to enter. But what if we don't want to dye this cup of ink white, but keep pouring water into it?"
At this time, Anne felt like a stick hitting her head. It seemed to be a dead end with no way to go. After pushing open a door next to it, she found a wide road behind it.
The Empire's thinking in the struggle for public opinion in Marseilles was completely wrong. They only wanted to run a newspaper to speak well of the Empire and let the people of Marseilles know the benefits of the Empire ruling them. However, the people of Marseilles refused to accept such information, regardless of whether what you said was true or false.
Newspapers that speak well of the Empire have no living space in Marseilles, and they are strangled when they appear.
But a newspaper that does not slander the Empire has a chance to survive and grow in Marseilles...
At that time
Anne became excited. She said, "Master Liang is right. We can publish a neutral newspaper that does not speak for any party or discredit any party. As long as we do not cause rejection by the citizens of Saroyang, we can gradually gain a foothold here. When this newspaper has a large number of readers, we can promote the Empire."
Da Liang was helpless. It was because the world's understanding of the use of media was still very low. He said, "Miss Anne, you still don't understand what I mean. No matter when, when this newspaper speaks well of the Empire, it is the time for this newspaper to die.
This is what I mean. The core of the newspaper is to add water.
No matter how dark the ink is, as long as you keep adding water to it, it will become lighter and lighter until you can't see any ink color.
The information a person gets from the outside world every day is limited, especially for ordinary citizens of Saroyang. They have very little time to read newspapers except for work. If we let them read a piece of news that is not related to politics, they will read less of the smears on the empire in other newspapers.
Slowly, they will lose their concern for politics. At that time, although they still have rejection of the empire in their hearts, they will not be easily fooled like now. Click and it will explode. "
Although Anne has realized that this is a brand new road, she is still full of doubts: "Master Liang, you mean that this newspaper is not even neutral, it has no stance, and does not involve any politics.
But what can such a newspaper report... People are concerned about what decrees have been issued by the country, province, and city, where wars have occurred, where conflicts have been triggered, and ethnic relations have been tense. "
"Is this what you think the people like... but do they really care about those decrees, wars, and conflicts? It is not ruled out that some people do care about these things, but most people regard watching these news as a form of entertainment.
The things that the elite class of society think are very important are just a pastime for the people at the bottom after a tiring day of work.
You show them politics, and they find fun in politics. If we show them real fun, they will throw aside the politics that is not much fun. "
Annie seems to have understood what Daliang wants to express: "You mean... change the reading habits of the people at the bottom and divert their attention from politics?
What should we do? Or, what can replace the current mainstream reporting direction of newspapers? "
Da Liang laughed at the thought, "Let me give you an example... For example, you and Brown, one is the eldest daughter of Marquis Whitehead, an important official of the Empire, of noble birth, and the director of the important department of the Special Security Bureau, the head of the intelligence organization, full of legends.
And Brown... is an ordinary imperial noble son, born in a country estate in the Empire. He worked hard alone in Saroyang, and even rented a house for many years.
But he was favored by the Marquis's daughter...
When the citizens of Saroyang knew that you two young men and women with such different identities and status became lovers, would they look forward to knowing how your relationship would develop?
When the citizens knew that Brown was troubled by the City Daily, and you led the Special Security Bureau to occupy the City Daily to vent your anger for your fiancé. The citizens were concerned about the crimes of the Special Security Bureau, or whether they would continue to be bullied by you and Brown. Attracted by this reckless love?
An honest magic professor, a domineering rich lady, what kind of sparks can your love create?
And when the citizens find out that Brown has a beautiful maid, will they doubt whether your love can continue.
When the citizens know that Brown has a female student who admires him very much, and even for her, she is willing to take his class without being promoted to an intermediate magician.
Is your love more dramatic? "
Brown hurriedly defended: "Nothing happened between Miss Grace and me. I always regarded her as my student..."
Da Liang said to Anne who was thinking: "Look... Mr. Brown just explained it casually, and it would be a news in the newspaper. Just explain it after this sentence, and then write about Miss Grace's experience in the college.
It's another side story that makes people want to stop. "
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