Marvel: Rescue Iron Man's Father At The Beginning

With the official launch of the SupermanAPP, the first superhero to register an account is Spider-man, and he also uploaded a sand sculpture video quite amusingly, which instantly attracted many likes, comments and reposts.

Immediately afterwards, superheroes such as Iron Man, Ghost Rider, etc. also settled in.

They also all uploaded the short videos they had taken before, which can be regarded as the first show on SupermanAPP.

At the same time, netizens who learned about this APP through many channels also flocked to the app store to download it at the moment of the appointment reminder in the app store.

Thompson is a white-collar worker working on Wall Street.

He is busy working in the financial industry every day, dealing with numbers, and he is very tired.

In my spare time, I watch short videos to pass the time, and occasionally shoot some short videos by myself for comfort.

After negotiating a contract with a client, Thompson was sitting in a coffee shop feeling bored.

With the sound of "ding", an appointment reminder popped up in the app store on the phone.

"I forgot, today is the official launch date of the SupermanAPP. I don't know if this APP is really different from other similar products as he said."

Driven by curiosity, Thompson quickly downloaded the APP.

A Superman wears underpants, and a huge amounts of "S"-shaped APP icon printed on the front of the body catches the eye, which is very recognizable.

There are no cumbersome advertisements and loading process. After clicking in, there is a simple and clear background. In the next second, a short video of Spider-man cocooning himself pops up

"Pfft, this Spider-man is too funny, Yuanran was tied up by the cobweb that popped up by him."

Just halfway through watching this short video, the corners of Thompson's mouth couldn't help but rise, and the coffee in his mouth almost spewed out.

It stands to reason that he has been exposed to a lot of short video jokes before and after, and has a certain aesthetic fatigue, but it is the first time he has seen superhero make jokes.

You know, generally in people's impressions, Spider-man is a heroic and powerful image.

But in this funny joke, Spider-man is quite funny, showing a sense of contrast, as if falling from the clouds to the ground, it is no longer so mysterious, but more friendly to the people!

After watching this video three or four times, Thompson came across the next video, and his heart skipped a beat: "Fuck, what the hell is this scaring me?"

In the picture, Ghost Rider is at the foot of the mountain, covered in ghostly flames. He gives a thumbs up to the camera. With the roar of the engine, Ghost Rider rides the evil spirit chariot from the foot of the mountain along a steep road. Winding trails ride up to the summit.

The most exciting thing is that he finally stretched his horsepower to the limit, and then flew out on the evil spirit chariot ignoring the gravity of the earth. In the blink of an eye, he covered a distance of more than 200 meters and appeared on another mountain !

The appearance of Ghost Rider is a bit scary and infiltrating, coupled with this difficult speed car jumping over the top of the mountain, it is even more thrilling, exciting and exciting!

On to the next video.

I saw that Black widow Natasha Romanoff, who has always shown people with a crisp and heroic image, unexpectedly wore an evening dress uncharacteristically, and even danced a graceful and moving dance under the brightly lit stage, which made people feast their eyes.

After watching it several times, Thompson couldn't help but like and forward it and left a message below saying: "Oh, the appearance of Avengers alliance is really beautiful, I think it would be a good idea for you to retire from S.H.I.E.L.D and start a dance training class Good choice."

In the short video content of SupermanAPP, you can see the funny side of superhero, there are wonderful talent shows, and there are thrilling and exciting performances.

All kinds of content are all-inclusive and readily available.

Thompson watched the videos one by one. The more interesting he watched, the more interesting he couldn’t stop. At the same time, he gave this APP@ to his good partners to share the fun of watching short videos with them.

On the first day of its launch, SupermanAPP had 230,000 downloads on the app store, and it ranked 17th on the download list of the day.

Such a first-day result is quite satisfactory, neither a big hit nor a bad one.

Then it rose steadily.

290,000, 350,000, 410,000.

On the fourth day of launch, the total downloads exceeded one million.

This result is not amazing. You must know that the Kuxun APP, which ranks first in the download list of social applications, has nearly 600,000 downloads a day.

First of all, Kuxun APP has been launched as early as a year ago, taking the lead in seizing the short video APP market, which can be said to be preconceived.

Secondly, in order to vigorously promote the Kuxun APP, Osborn Group also spent a lot of money to invite many traffic stars, and promised to give them a contract to endorse its products.

Therefore, Kuxun APP can come out on top.

However, with the passage of time, the downloads and popularity of both parties have also begun to show subtle changes!

The initial downloads of SupermanAPP were not too many, because the exposure of superhero was not too much, so it is a fixed group of young fans who really love superhero.

Although these people don't have strong spending power, they are very enthusiastic about superheroes, even to the point of fanaticism. They feel delighted and excited when they think of interacting with the superhero they admire.

At the same time, the wonderful live broadcast content on Superman APP also brought them a brand new viewing experience.

In view of these two reasons, they started to serve as free tap water, and started to recommend this product crazily among their friends and social platforms!

Even if the number of downloads is not high, it can be compensated by user activity and fan stickiness. Under such circumstances, the download retention rate and DAU of SupermanAPP have been steadily increasing!

On the other hand, Kuxun APP, although it used the method of spending money to attract many users for a short time, but because of the serious homogenization of videos and the influx of new content, although their download volume is high, but after downloading There are not a few who have uninstalled, and the increase in download retention rate and daily activity is very limited.

It is worth mentioning that the comment areas under the short videos of major superheroes are also extremely popular.

Some of them let Spider-man climb Mount Everest, and some let Ghost Rider and F1 racers compete for the fastest speed.

Definitely the most vocal, I still want to see the captain of the United States, Steve, in women's clothing!

After all, Steve has always presented a brave, masculine and hot-blooded image. What kind of picture would it be if there was a contrasting image? Just thinking about it is very eye-catching.

For a while, the likes of Steve wearing women's clothing also increased rapidly, surpassing one million likes in less than two days.