Mediterranean hegemon

"Is this today's Youth?"

"Yes!"

"What does the big question mark and countdown on the third page mean? Day 5?"

"I don't know, really, sir..." The newsboy tilted his head and thought for a while, "I guess it should be an advertisement."

"I've never seen this technique before, it's interesting!" The person who bought the newspaper muttered and left.

Because there were advertisements for giving away radios with orders in the past two days, and other media also reported the news of the launch of the Italian National Radio, Youth once again became the focus of public opinion after Matteotti's defamation lawsuit, and Contini seemed to think that the fire was not strong enough, and opened up an unprecedented advertising era in Youth - full-page suspense advertisements! The entire third page had nothing but a big question mark and a countdown below.

This new technique immediately attracted the attention of many people, coupled with the characteristics of Youth - other newspapers use white newsprint, Youth uses yellow newsprint, which is much more expensive; other newspapers are ordinary black and white printing, Youth often has color or four-color printing, which suddenly became more eye-catching.

Even old Ciano couldn't help calling after seeing the newspaper: "Galai, what are you doing? There is only one punctuation mark in the whole page!"

"Father, I'm building momentum..."

"Build momentum? Well, what new ideas do you have? The method of promoting radios is not bad, but it costs a lot of money." Old Ciano laughed on the phone, "After the installation of radios at Rome Railway Station, many people go to listen every day. I think the effect is good. The Ministry of Transport plans to buy 100 radios and install them in major stations across the country, but you have to give a discount, at least give away 50 more! In this way, I can explain to my superiors and subordinates on the one hand, and these radios can also be installed in the stationmaster's office on the other hand."

"I thought all of them would be installed in the offices of big and small bureaucrats in the Ministry of Transport."

"You think too much of your father."

"I'm so sorry...but I still want to thank you for taking care of my business." Buy 100 units and give 50 units, and then add the installation and transportation costs. It's almost no profit, but it doesn't seem to lose much. Contini calculated and found that this is still the first big order, and it's good as long as he doesn't lose money!

"What exactly are you promoting? Are there new activities?"

"Yes, did you receive the invitation for March 16?"

"Yes, oh...you are promoting this." Old Ziano finally remembered that March 16 was the opening day of the United Motorcycle Company, so he asked in surprise, "You are making such a big show for the company's opening ceremony?"

"No! Not only the opening, but also a new product launch conference. The Fast and Furious X1 series will officially meet the public."

"You mean the new product has been successfully developed?"

"It was successfully developed at the beginning of last month, and it is expected that the production task of 200 vehicles will be completed by tomorrow!" Contini was a little proud, "I used the technical data and drawings of the BMW R32, and then combined with the improvements in the technical reserves of two local motorcycle companies, launched a new generation products. I guarantee that they will be the world leader! If we prepare such a scene just for the opening of a new enterprise, it will be a waste of the scene. Only by launching new products can people not feel monotonous. At the same time, I will also hold a signing and sales ceremony. "

"You should do a good job in organizing the reception!" Old Ciano said worriedly, "The leader has told me that he will go to show his support, and the ministers of the Ministry of Army, Ministry of Aviation, Ministry of Industry and Commerce, and Ministry of Post will also come."

"You are not coming? Father?"

"Of course I will come!"

"That's 5 departments!" Contini smiled, "Uncle Antonio has been in charge of the reception and press conference in Milan. There are light shows, stage shows, fireworks shows and technical demonstrations. The only thing missing is the movie. I told him not to be afraid of spending money, but the effect must be good. It must be worthy of the identity of the enterprise and the product! If time was not tight, I had planned to prepare a promotional film as well, so that the Minister of Culture would also come to visit. "

Old Ciano couldn't help but smile: "In order to make movies, you will probably have to open a joint film company? And then support a bunch of stars and directors?"

"Father, you really know me too well. I do have this plan, but I have to wait a little... I will talk about movies after this busy period. I will use high technology to shoot movies - not only with sound, but also in color. In the future, movies, radio, newspapers, magazines and outdoor advertising can all be linked to achieve integrated operations. If possible, I also plan to advertise on the companies of the Ministry of Transportation."

(Note: Synchronous sound movies first appeared in April 1923 In the United States, in 1916, the Technicolor system for movies was born, but it was a two-color system and could not fully render various colors.)

"How to do it?"

"Public transportation in the city can spray the exterior of the vehicle into advertising images. I want to place "Youth Daily", "Youth Weekly" and other advertisements in trains and cruise ships, especially in high-level cabins. In addition to train stations, I think it would be good to install radios on ships. If conditions permit, I can even consider setting up cinemas on those ocean-going cruise ships!"

"It seems that 30 million lire is not enough for you to spend. No wonder you applied for a loan again. How much did Siena Bank approve for you in the end?"

"Using United Motors, United Airlines and "Youth Daily" as collateral, a total of 40 million lire was borrowed!" Contini quickly added, "Father, don't worry, I know what I'm doing."

The old Ciano nodded. His son's speculation income left in Italy is about 3.5 million US dollars, which is exactly equivalent to 70 million lire. From the current point of view, the principal can cover the loan amount, and the debt risk rate is not too great. He thought for a long time, and finally squeezed out a sentence through his teeth: "Make the accounts look better, otherwise it will be difficult to get a loan next year."

"I guess I won't need to borrow money from them next year..." Contini muttered to himself: I will borrow money from the United States next year!

"Whether it's a loan or a press conference, it's all up to you. I won't interfere. But Calais, there's one thing I have to remind you. You should be careful about those female celebrities and models, and don't get into trouble for yourself. "Trouble, you are still young. I don't object to having a serious relationship with a girlfriend, but don't cause a scandal. Putting aside the tutor and my face, you don't want to be criticized in the newspaper in the future, right?"

Contini smiled bitterly: The girls around him could hardly cope with it. How could they be in the mood to go out and mess around? Let others look at me, laugh at your jokes, take your time with your girlfriend, I’m not in a hurry.”

Old Ciano put down the phone after a few words of encouragement: He believed his son on this point. The maid had just reported the young master's situation to his wife two days ago - not only had he not stayed outside once in the past few months, he had not even had a girl. She had invited her home, which was almost unimaginable at this age. The wife was also worried about whether her son had other problems, but old Ciano knew better. There were a lot of girls surrounding his son in newspapers and radio stations, which made him slightly I'm a little worried. Now it seems that my son is much more mature than me.

Thinking about his son and then thinking about himself when he was young, the old Ciano smiled sheepishly: his son was much more popular than he was back then.