Meet the principal

Reiner knocked on the door and happened to see Charlotte finishing a painting and stretching to relax.

Due to the sultry weather, Charlotte took off her apprentice robe. She was wearing a shirt and a long skirt made of soft fabrics. When she stretched her body, the light clothes revealed her developing young curves. The silver hair seemed to be emitting light particles in the sunlight, making Reiner not know where to look for a moment.

"Mr. Reiner."

Charlotte quickly noticed Reiner's visit. She smiled and handed several paintings on the table to Reiner.

"I drew this according to your ideas. I don't know if it's appropriate."

Reiner cleared his throat and took Charlotte's painting.

It was the image of an old mage, with a beard, a unilateral glasses, and a robe of stars and moons. This character was not in a realistic sketch style, but more like a cartoon, with an exaggerated painting style that highlighted the characteristics, which made Lai Na felt a little familiar.

He looked at several other pictures, and they basically all showed different images of mages. There were petite and cute women, and there were men with strong faces. Each one had its own characteristics, making it easy for people to recognize them at a glance.

"That's great, Charlotte, you are such a genius."

Reiner said with a smile. After counting, there are now almost thirty different paintings. Although the number is still a little small, it is enough for use.

"I just prefer to observe."

Girls of Xia Luo's age were not yet able to accept compliments calmly. She replied a little shyly, and then asked questions.

"But Mr. Reiner, can these paintings really help Coke?"

These characters are all fallen archmages who only appear in history of magic textbooks and legends. According to Reiner's instructions, Charlotte transformed their portraits into this exaggerated style, while using large color blocks to paint them. Color, so it only takes two or three hours to produce a painting, which is extremely efficient.

"Of course, Charlotte, let me ask you."

Reiner thought for a while and gave a simple example.

"If there was a series of books and the third one was missing among the ten, would you want to find the third book to complete it?"

"Well, I guess so."

Charlotte nodded, but she still couldn't understand Reiner's thinking.

"Then the same goes for the portraits of these great mages. If there are a few missing among them, will it also prompt people to collect them all?"

Reiner followed the guidance and slowly explained his collecting habit to Charlotte.

“For most people, collecting is often just a matter of cost. If the cost is low, then many people will try to collect something. The way to collect these portraits is to only buy three copper coins of Coke. When you do that, everything becomes easier.”

That's right, what Reiner is planning to implement next is the promotional method of giving cards when you buy Coke.

You only need to spend three copper coins to buy a bottle of Coke, and you can use the number hidden on the back of the label to ask the store for a card with a picture of an ancient magician. On the front of the card is a painting by Charlotte, and below the picture is a message about the magician. A brief biography of the person, and a signature magic for verification on the back.

This seemingly loss-making behavior is actually a marketing plan that takes extreme advantage of human weaknesses.

Reiner still remembered that there were such cards in the crispy noodles he ate when he was a child. In order to collect them all, he often made some transactions with the owner of the snack shop, and even fought with his classmates when he encountered rare cards.

After I reached adulthood, a certain game platform introduced a similar mechanism for playing games to obtain cards, which was also very popular.

As a result, some software's activities to collect text and share bonuses launched during festivals have become a topic that everyone enjoys.

As Lehner said, when the cost of collecting seems low, people will subconsciously collect, but in fact the price they pay may have far exceeded their initial psychological expectations.

A steady flow of water is most effective in prying open the wallets of people who have no spending habits.

Charlotte's paintings will be copied in batches, and at the same time, Reiner will also control the quantity and proportion of each card, making some cards "rare" cards and others becoming common cards found on the street.

On the one hand, this is to increase the difficulty of collection, and on the other hand, it is also to heat up the topic.

You must know that the behavior of collecting does not only rely on personal intentions, but many will change due to the trends of people around you. To put it simply, it is following the trend.

When people around you spend money to collect something, as one of them, in order to blend in, you will inevitably gradually accept this fact and start spending money. This is the influence of the environment.

In Reiner's memory, this behavior is called persuading.

Of course, these cards are not just for entertainment. The text descriptions above can also be used as popular science to let people understand these mages.

For this reason, Reiner chose those who have fallen and are no longer alive to avoid disputes. Although laws such as portrait rights have not yet appeared in this world, Reiner does not dare to risk being accurately predicted and attacked from a distance. Risking to offend the high-ranking mages who are still alive.

"But why are these numbers not consecutive?"

Xia Luo picked up a painting, which was the original card painting of Fandal Aman, the master of transformation. This high-level mage who was proficient in the transformation of four animals stood on the cliff, surrounded by the four transformed beasts he controlled. In the upper right corner of the card, there is a symbol numbered twenty-three.

But in Xia Luo's memory, there are no cards numbered 22 and 24.

"There are two reasons. The first is that we have to put it on the market as soon as possible, and obviously, I can't ask you to work day and night to draw all the cards, so I can only release part of it first and wait until later. Release of second batch of cards.”

Reiner looked at Xia Luo. The girl had some calluses on her hands. Although Reiner did not force her to draw, Xia Luo had indeed spent all her free time on painting these days, using In her words, it was like drawing out all the ideas that had accumulated for ten years.

"The second reason is to create an illusion, making people think that these non-existent cards are actually quite rare cards, causing them to rush to collect them."

Hearing Reiner's words, Xia Luo was stunned. She didn't expect that he could turn the construction period problem that could not be completed due to objective reasons into another means of attracting people to buy.

To be honest, Lena's marketing plan that takes advantage of mass psychology has never been seen before in this world. It's no wonder that even though Piram has strong capital, it is difficult to catch up with Lena. You know, seeing Lena in Piram When Na's method was used, Reiner's arrangement had already reached the next three steps.

Although she had such thoughts more than once, Charlotte still felt that the principal of the Iain Gray family was indeed an unprecedented business wizard.