Metropolis: a big treasure chest every week
Chapter 142
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“Mr. Zhuang, all authorized 4S stores across the country are urging goods, and the orders of 4S stores exceed 4 vehicles, and more than 2,400 new orders have been added on the official website!”
In 7 days, a total of more than 2,000 vehicles entered the market.
But…… With the popularity of dark blue off-road, a mere 2,000 off-road vehicles were put on the market.
1,000 units were delivered for orders on the network.
The major offline 4S stores have delivered 1,000 vehicles, which is simply a drop in the bucket, and it is simply impossible to link the current hot situation of deep blue off-road vehicles.
On the contrary, it further stimulates the market.
If you can’t buy a mobile phone, forget it.
Is it time for bulky cars to be bought again?
4S stores did not transfer goods, because the production of dark blue cars did not increase.
Most of the production capacity is first handed over to the order on the official website to pay the final payment, after all, people paid the final payment.
Now an interesting phenomenon has been created.
The offline 4S shop did not have a car, and after the person who bought the car went for a test drive, he wanted to buy a car but did not have a car, so he turned around and ordered on the official website of Deep Blue Auto.
Orders from Deep Blue’s official website are delivered first.
At this point, there have been many relevant news on the Internet, indicating that the car was received without any quality problems.
“It’s useless to tell them that it’s urgent, now we put the production capacity there, and it will ease after a while.”
Zhuang Xiaoguang can’t help, the production line on the side of Deep Blue Auto is already running at high speed, and it is too late to produce vehicles all day.
When consumers buy such large items as cars, they will still be more rational.
After all, it is hundreds of thousands of things, and it will not be said that because it will take a few days, you will buy another car.
Mobile phones, which are thousands of dollars, may turn around and buy other brands because they can’t wait.
Of course…… There must be anxious customers, who decide to buy a car, optimistic about a certain car, but there is no goods, anxious, decide to buy a car, drive the car back, if you don’t have a car, you can only buy other brands of cars.
In the end, the deep blue brand is just a brand that has been established for less than a year, and it is even a bit like an Internet celebrity brand.
Deep Blue car warranty and after-sales commitment is indeed very tempting, but it is also necessary for Deep Blue Auto to have the strength to provide after-sales service.
After all, how can after-sales be spread all over the country after sales as a car company that has only been established for less than a year.
In fact, there is no need to worry about this.
Yang Peng of Deep Blue Industrial Group and Zhuang Xiaoguang are senior managers in the automotive field.
In terms of after-sales, Deep Blue Auto also has its own construction, and at the same time cooperates with 4S stores and concessions, as well as many insurance companies across the country.
In cooperation with insurance companies, there are many repair points in 4S shops.
Generally, when the car collides or has a car accident, when the warranty is held, the insurance company will give you a damage assessment and let you go to a certain store for repair.
These 4S shops are all made with insurance.
Deep Blue does not have to worry about after-sales problems, with Jin, Huakai investment, Deep Blue Auto can use resources far beyond the imagination of ordinary people.
But ordinary people don’t know this.
Still doubt the Deep Blue car, then there is no way.
Zhuang Xiaoguang can’t always stand up and say that our deep blue car has a deep background, and everyone doesn’t have to worry about after-sales problems.
That’s a fool.
At this time, the popularity of Deep Blue off-road was beyond imagination and beyond the expectations of the Deep Blue automotive market department.
After all, it is an off-road model.
Although the sales of off-road models have been rising again in recent years, it is still sedans that are trending.
Plus the Deep Blue off-road positioning is mid-range and high-end.
According to the information feedback from the market, Deep Blue Auto initially thought that the sales volume during this period should be about 40,000-50,000 vehicles.
Now it seems that much more than that.
“Mr. Zhuang, mainly the following 4S shop said that many users go to the 4S shop to test drive, no car to order online, and then when we send the car, we also send online orders first, some dissatisfaction.”
This feeling is like shouting for the deep blue car for free.
Tired of helping with propaganda,
The customer does not buy anything here at all, and turns around and goes directly to the supplier to pick up the goods.
“It’s a problem … Then adjust the online order, send an announcement on the official website, when the car is dispatched, the order on the network only occupies 2, and it is delivered according to the order room. ”
Zhuang Xiaoguang rubbed his temples, sometimes the products sold too well, and there was also a little brain pain.
The production capacity is not at the root.
In fact, it is not that it cannot keep up, but after the mass production is officially determined, there is no backlog of production capacity, and it is directly put into the market.
In this way, it is certainly not enough.
The production line is running at full capacity, the automobile production line is fast, but parts and raw materials still need to be run-in.
When the peak sales period of the deep blue off-road period passes, after the market is saturated, it will fall again.
……
The time goes from February to March.
The market demand for Deep Blue off-road is still in short supply.
Whether it is online orders or major 4S stores across the country, they are constantly adding orders.
Deep Blue still doesn’t have a current car, and it will take a few days to get it.
In this month, a total of 26,000 dark blue off-road models were sold nationwide.
Among them, high-end models: 200 vehicles, with a total sales of nearly 10 billion!
Mid-range models: 23,000, total sales of more than 15 billion.
It can be seen from the order that Zhuang Xiaoguang asked Deep Blue Auto researchers to develop a mid-range model based on the high-end model designed by Anjing.
If you only do the high-end market, the price will definitely be high, but the sales volume will not be too large.
The mid-end market is the main sales force.
It’s only been a month, high-end sales have basically been gradually saturated, and orders are not very large.
The further back you go, the longer the vitality of the mid-range model.
And when the mid-range light luxury version of the dark blue off-road user buys a car, it can also be optional, and the configuration is up to millions.
In general, in one month, Deep Blue Auto achieved sales of 25 billion, which is really the first shot of the Deep Blue brand! ! !
In general, the Deep Blue Supercar is the first car of Deep Blue cars.
The dark blue supercar is limited to 70 units and priced at 9.88 million.
Even if many netizens say that this price is very low… But ordinary people simply cannot afford it, and they can’t buy it.
What really accepts the test of the market, can see the recognition of the market and consumers, or deep blue off-road.
Sales will exceed 20,000 units a month, and after the production capacity rises, more than 30,000 units will not be a problem.
Among the high-end models, the performance of deep blue off-road can be said to be very eye-catching.
There are indeed models that sell hundreds of thousands of units a month.
But that’s mostly low-end models.
Compared to the mid-range, or even the high-end Deep Blue off-road, there is no comparison at all.
Deep Blue is a car brand that has established performance and safety performance through Deep Blue Supercar.
The representative of “car safety” is navy.
Deep Blue off-road experience market testing proves that the brand Deep Blue has been deeply rooted in the hearts of the people in terms of “car safety”.
The majority of consumers also acknowledge this and are willing to buy dark blue products for “car safety”. _
Feilu reminds you: three things to read
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