Metropolis: From Heavy Locomotive to Industrial Overlord

Official car, this is a status symbol, but also a kind of brand promotion.

Before the Spring Breeze State Guest 650 came out, the brands of police motorcycles were basically uneven. There were independent brands and joint venture brands. Generally speaking, joint venture brands such as Honda and Suzuki occupied the big market.

The same is true in the auto market, where official cars have always been a strange scenery. Once upon a time, Audi, Santana, Passat and Regal became synonymous with "official car" or "official car".

These cars became famous all over the world because they were "contaminated" with the "official background", and became the "sweet and pastry" that consumers snapped up.

Many brand models are also trying to squeeze into the list of official car purchases. This has two intentions: one is to hope that government procurement can obtain support for the product, and the other is to enhance the brand's market image.

Now the Chunfeng State Guest 650 of Feiyue Group has been purchased by the two major cities of the East China Sea and Beijing to become a police car. Many cities have also purchased the Chunfeng State Guest 650. Therefore, the Chunfeng State Guest 650 has basically become an official car.

This is a good thing for Feiyue.

Su Qin hesitated for a moment, and then said: "Ke Xin, please inform us that a major customer department has been formally established, ready to be used for such large orders!"

In the automobile industry, the major customer department is generally responsible for the procurement of official vehicles and the government departments. However, most of the earlier domestic brand car companies did not have a dedicated department to take charge of this business. The professionalism is far less than that of foreign and joint venture brands, so they just started At that time, many official cars were dominated by joint venture brands.

Now the relevant regulations require official cars to use domestic brands, and the life of domestic cars is better.

Su Qin must have his own long-term vision, so he set up a major customer department.

"Official cars are a very important market. A good grasp of this market will definitely be very helpful for us to leapfrog." "

From a market perspective, domestic brand cars are diligently seeking to become official cars, and even more importantly, high-end "official cars", not only to increase sales, but more importantly, to become a brand.

Of course, the energy and financial resources that auto companies have put in to obtain the title of official car have also achieved initial results in the promotion of their brands.

This is true for automobiles, and so are motorcycles.

Huang Kexin nodded: "Okay, President Su."

Next, Feiyue Group became a new department-the key account department.

The key account department is dedicated to docking and communicating with the relevant departments of ZF, so as to conclude the transaction.

Chunfeng Guobin 650 has become an official car, which is of great help to brand promotion.

One thing to say is that although Feiyue has gained fame recently and has become a group of dark horses in the motorcycle industry. The motorcycles Yamaha R1, Ducati Devil, etc. are all very good heavy motorcycles, but in general It is said that Feiyue's brands are still inferior to such brands as Honda and Suzuki.

No way, Feiyue is a rising star, and it takes time to build a brand.

Now that the Chunfeng Guobin 650 has become an official car, this is helping to improve the brand.

The official car status is finalized, and Feiyue's brand is once again promoted.

Three days later.

Feiyue Group has another important person.

Office of the Chairman.

Su Qin is busy preparing for the Feiyue Cup motocross competition.

Huang Kexin walked in and said, "President Su, a few people have come outside, claiming to be from the Ministry of Industry and Information Technology!"

The Ministry of Industry and Information Technology, that is, the Ministry of Industry and Information Technology, mainly promotes industrial development and information security.

When Cao Da delivered the Spring Breeze State Guest 650 before, he said that as a rising star in the motorcycle industry, Feiyue Group has manufactured so many excellent products, so it may receive support and assistance from the Ministry of Industry and Information Technology.

Now someone from the Ministry of Industry and Information Technology shows that it is really possible!

Su Qin got up and said, "Let's go, go and see!"

Reception room.

Several men in suits saw Su Qin walking in and got up. One of the middle-aged men stepped forward and shook hands with Su Qin. "President Su, hello, I am Xiao Zheng, deputy director of the Department of Industry of the Ministry of Industry and Information Technology."

Xiao is righteous, with a national face, and his first impression is that he is in officialdom.

Su Qin and Xiao Zheng shook hands and said, "Director Xiao, hello."

Xiao Zheng smiled and said, "Just call me Deputy Director Xiao."

There is still a difference between the positive director and the deputy director.

Sometimes a word difference is a huge difference.

Now Xiao Zheng emphasizes that he is the deputy director, which shows that he is well versed in officialdom.

This can only be understood by words.

Su Qin certainly understands: "Okay, Deputy Director Xiao, please sit down!"

Everyone is seated.

When Xiao Zheng and Su Qin first started, they both chatted with each other.

These are all getting closer.

After chatting, Xiao Zheng opened his mouth and said, "¨〃 President Su, I know that you are a busy person, so we'll be straight to the point."

"This is the case. We at the Ministry of Industry and Information Technology have paid attention to the achievements of your Feiyue Group in motorcycle collection, especially the research and development of many large-displacement and high-horsepower engines. This shows that your group is still very strong and capable in this regard! "

"Our Ministry of Industry and Information Technology is currently selecting some domestic industrial enterprises for support. Although your group has developed well, it is also one of the enterprises supported by our Ministry of Industry and Information Technology."

Su Qin nodded.

Feiyue Group has released a total of four new cars for sale, namely Yamaha R1, Ducati Devil, Chunfeng 800MT, KTM45, and the official car Chunfeng Guobin 650, which is not for sale. (The dollar of the money)

These cars all use engines of different displacements, and the unique technologies used are different. This is naturally the attention of the relevant departments of your country.

After all, in the field of motorcycles, the key core technology has always been in the hands of foreign car companies, and the engine that can be independently developed and used is only 70cc.

But now Su Qin's Feiyue Group has produced engines of various displacements of 1000cc, 800cc, 1200cc, 450cc and 650cc in one go, and they are all engine technologies with brand-new independent intellectual property rights that lead the world. How could this not be caused by the relevant national ministries? Attention?

Although it is only in the field of motorcycles, the significance is very important and crucial.

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