Metropolis: From Heavy Locomotive to Industrial Overlord

Such a domineering and vigorous Harley motorcycle makes Lao Mei crazy!

The release video of the new Harley-Royce Locomotive went viral on Facebook and Youtobe.

Many Europeans and Americans saw this video, and they were instantly attracted by the Harley-Roy King heavy locomotive, and they thought it was a magical work!

"Wow, such a motorcycle is really cool, it looks very difficult!"

"This is the most domineering heavy locomotive I have ever seen. It looks a bit retro, it's really good!"

"1800cc? This Harley heavy locomotive is really a terrestrial giant. It looks so cool. It's huge. I like it!"

"I like the design of Harley motorcycles. I like the whole look. Unfortunately, it costs almost 340,000 yuan. It's too expensive!"

"Feiyue Group has released so many heavy locomotives. I still like this heavy locomotive the most. All the design is based on my aesthetics, which is really amazing!"

"This company in China is really powerful. It can produce so many cool heavy motorcycles, but my favorite is this Harley motorcycle. 127 I want to buy one."

.................

Many European and American netizens saw the appearance of King Halley Road, so they were attracted.

It can be said that this Harley heavy locomotive is very popular among foreigners.

Of course, domestic Duyu Harley heavy locomotives are also very appreciated.

Ever since, the Harley Road King heavy locomotive is on the Internet.

Many foreign netizens want to buy one.

However, the price is not cheap.

With the addition of tariffs and various taxes, the foreign landing price is about 400,000 yuan.

However, Europe and the United States are still relatively developed, so this market is still very large.

Unlike the Yamaha R1, Harley motorcycles are not for extreme speed, but for relaxing comfort.

Therefore, Harley motorcycles will have special settings in terms of comfort. Most of the motorcycles produced by Harley are Prince motorcycles.

After riding, there will be a very comfortable feeling.

Harley motorcycles are very suitable for long-distance travel and very practical.

In terms of workmanship, it is also very delicate, it looks like a perfect and large artwork, which firmly attracts people's attention and makes people unable to extricate themselves.

Harley has a dazzling appearance and musical roar, no motorcycle can match it.

Its roar makes people feel deafening or uplifting, and the roar that can easily provoke people's desire is only Harley's.

The sound of Harley when it starts is a combination of low-frequency metal sound and high-frequency accompaniment sound, and Harley can make a wonderful sound when driving at low, medium, and high speeds.

People who don't understand will say "The tractor is here again", and people who know how to enjoy Harley's dynamic music while driving.

In addition to the sound, Harley fans also like the pure metal texture of Harley. There are almost no plastic parts in the whole car. They are all real metal objects, so the body is very heavy.

After the weight is increased, the Harley's bumper is very stable when driving at high speed, and it feels very gripping when refueling, just like a mature man is very stable. If the car is light, there is no feeling of grip. Only heavy vehicles have this feeling.

Then there is the strong horsepower of Harley, which is close to the displacement of the car and the beating of the engine, just like the heartbeat of a beast.

Because of Harley's huge size and heavy weight, people who do not have a strong physique can't talk about controlling it, so people who can calmly control Harley have reason to be proud.

Because of Harley's characteristics and price, it is destined to be a more niche model, but this does not hinder its market.

With the launch of Harley-Road, the domestic high-end heavy-duty locomotive market and the European and American markets have gradually opened up. Therefore, sales have been steadily increasing.

Immediately afterwards, the film company of Country M also used Harley motorcycles to shoot the famous Marvel movie "Batman".

With the popularity of "Batman", this made a good advertisement for Harley Motors, and the sales of Harley Road King once again increased.

At the same time, with Harley's hard-line style, it has attracted the attention of many stars.

Many tough guy stars or those who think they are tough guy stars have bought Harley heavy motorcycles one after another.

These advantages are a wave of advertising.

Most importantly, the personal motorcycle of the tough President is also a Harley motorcycle.

This is more high-end advertising.

After all, the image of the President of the tough guy Pu the Great is a tough guy with iron and blood, and he still wants to match the temperament of a Harley motorcycle.

The result of this is something unexpected for Su Qin.

Because this has become a presidential car, it is beyond expectation.

Of course, all of this is a later story.

Harley motorcycles are now gradually entering the market, and the market can only be opened later.

Feiyue Group.

Office of the Chairman.

Huang Kexin is reporting to Su Qin.

After listening to Su Qin, he immediately asked, "Well, that's good, I'm pretty good in all aspects of work."

"By the way, how about the sales of Harley motorcycles, and are there many inquiries from each direct-sale store?"

Huang Kexin said: "According to the feedback from various directly-operated stores, many customers have consulted on the situation of Harley motorcycles, and there are also many test drives, but the transaction rate is relatively low, mainly because of the high price. !"

In such a situation, everything was expected by Su Qin.

After all, a motorcycle worth nearly 340,000 is not affordable for everyone.

Su Qin nodded: "Well, such a situation is normal!"

"Now the expensive heavy-duty locomotive market has not been fully opened, so the consumer population is naturally small."

"Just like before the market for heavy motorcycles was opened, consumers were unwilling to spend tens of thousands of tens of thousands of dollars on a motorcycle, but now the situation is different."

Huang Kexin nodded slightly, agreeing with Su Qin's opinion, but still asked: "By the way, Mr. Su, many direct-operated stores watched Harley’s inquiries from more customers, but because of price issues, there are fewer transactions. Do we want to lower prices for promotions and discounts."

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[图]">Chapter 180 Heavy Explosion News: Su Qin also participated in the Feiyue Cup (eighth update, for subscription) [图]

(Very interesting picture, click on the picture in the upper right corner to see)

Price cuts for promotions?

This is impossible!

Harley heavy locomotives must take the luxurious and expensive high-end route~.

It's not about arbitrarily cutting prices for the sake of sales.

Su Qin opened the mouth and said: "Price reduction? This is what Audi, Land Rover, and Jaguar can do. In the end, they will only-kill themselves!"

"Harley Motors is worth the price. It will definitely not be reduced by a penny!"

This is Su Qin's confidence.

Harley's V twin-cylinder engine and its powerful engine are worth the price!

Compared with the imitation racing and NK performance street cars that integrate cutting-edge technologies such as motorcycle R&D, design and manufacturing, American cruisers have less stringent technical requirements for depots.

Because the former has high requirements for performance and control, the space is too large. The installed parts and auxiliary equipment require both lightness and strength, as well as the rationality of weight distribution, so it is a test of the design and development of the car factory. Ability, while the latter has a large body and does not have such high requirements for handling and performance, so the designer has more room to play.

To put it simply, Feiyue Group’s Harley-Davidson motorcycles are actually much simpler than Yamaha R1, Ducati Devil, etc. in terms of technical manufacturing difficulty.

But the most valuable thing about Harley is the V-cylinder air-cooled engine.

This is also the most valuable.

To be honest, Harley can't compete with Ducati, Yamaha and other brands in motorcycle technology. Whether it is engine or vehicle design, Harley is far from an opponent of these brands.

In a word, Harley's technical content is not as good as Yamaha and Ducati, but it is the most expensive.

Huang Kexin was a little puzzled, and asked, "President Su, why?"

"I looked at some wind direction and word-of-mouth reviews on the Internet, and I have a high evaluation of the driving quality of Harley-Davidson Road King. They all feel very comfortable, but they just think it is too expensive."

Su Qin said, "This is the relationship between price and value."

"Price level can reflect value to a certain extent, price is a quantitative value, value is the basis of price, but it is not static, nor is it the only criterion."

"For example, more than 20 years ago, a VCD at that time could be sold at a sky-high price of several thousand yuan. After more than 20 years, VCD only needed one or two hundred yuan. The thing is still that thing. Why is the price disparity so big? ? Because the value has changed, the price is no longer strong."

"Another example is the dispute between a quartz watch and a mechanical watch. In 1967, the Swiss invented the first quartz watch, but only two years later, the quartz watch produced by Waguk Seiko swept the global market. It was not only cheaper, but also more accurate and bulkier. It is small and light, and does not require daily winding and maintenance. This has directly caused many traditional Swiss watch factories to face problems."

"How to solve the problem? The Swiss decided to pack the traditional mechanical watches, take the cultural route of height, link with luxury goods, and break away from practicality."

"In this way, it effectively separates its positioning from the target user group of Waguo's quartz watches."

"The slogan of Patek Philippe is'No one can really own Patek Philippe, but they are keeping it for the next generation.' This is an excellent marketing plan to address the short lifespan of Japanese quartz watches. Watches are not only used for timekeeping. , And it is a continuation of emotion and culture, in line with the emotional needs of the affluent class."

"So our Harley has to do the same."

"Our Harley Road King is characterized by comfortable riding, so we must do a good job of the Harley culture. Deliberately bundle our products with the spirit of freedom, fairness, fraternity, and enterprising. Riding Harley is tantamount to agreeing with his values ​​and lifestyle."

"We want to give Harley a higher level of cultural and emotional attributes to our products, and the value of these things is intangible, and it is also difficult for other cruisers to imitate and learn from. Is there a way to ride a motorcycle? Ride Harley. ! It can give people a unique sense of dignity!"

"In this way, over time, riding a Harley can be transformed into a pretence. If the second generation of the rich, handsome and rich plays motorcycles, they will definitely choose Harley."

The simple reason is that the reason why luxury cars are expensive is not only their own value, but also the brand's overflow value or emotional attributes such as forcefulness.

·· ·····Find flowers············

Su Qin's words made Huang Kexin suddenly realize.

To put it simply, Su Qin intends to package Harley into a high-end B-size motorcycle instead of an ordinary motorcycle, so the price cannot be reduced.

Otherwise, cell B would be gone.

And Su Qin also believes that there will be no customers.

Because there are a lot of people who like to pretend, and the European and American markets still have certain attributes of replacement and sentiment, the market for Prince Halley Road Cruise must be very large, but it has not been fully opened now.

Huang Kexin nodded: "President Su, I understand."

... .......

Su Qin smiled and said: "You can just let the factory prepare a little more raw materials. There will be a lot of orders for Harley by then, so be prepared!"

As a knight, Su Qin knows what the knight thinks, and he also knows what the Harley rider thinks.

Therefore, it is impossible to reduce the price.

It is impossible to cut prices in this lifetime.

It is a conscience not to increase the price.

Su Qin is a conscientious businessman and entrepreneur, and he will definitely not do anything to increase prices.

Just as Su Qin predicted, the order volume of King of Harley-Davidson has risen steadily.

Because they can't escape the law of true fragrance.

Huang Kexin nodded: "Okay, I know how to do it."

She believes in Su Qin.

Because Su Qin has never made a mistake in anticipation.

This is a convincing domineering president.

Su Qin paused and then said: "Oh, yes, there is one more thing, that is, if you announce on the official website, I will also participate in this Leap Cup Motocross Championship."

This is a heavy news for the majority of contestants!

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