Metropolis: I’m Really Not A Prodigal Son

Xinlang CEO Hou Shangshu is working hard to develop their own Xinlang Weibo.

Zhang Dong of Penguin Technology is also localizing and transforming Penguin Weibo.

According to his past experience, products that are popular in the United States may not be popular in China.

The reason is still due to the issue of differentiation.

The example before us is Penguin Technology’s first money-making business, Montnets.

Montnets business was first promoted in the United States.

The result was very dismal.

But when I came to China, it developed unexpectedly.

So since then, Zhang Dong has attached great importance to localization transformation.

Although Penguin Weibo was launched by Ma Teng and Mark.

But whether it is architecture or product thinking, they all follow the American way.

The most important thing is that although the name of this project is Penguin Weibo.

But it grew up based on the FaNet. Penguin QQ can also be regarded as a part of the FaNet ecosystem.

It's different in China, whether it's Penguin Space or Penguin Weibo, which is being transformed.

They are all based on Penguin QQ.

Therefore, the domestic version of Penguin Weibo is fundamentally different from the Chinese version.

During the renovation, Zhang Dong wanted to consult Mr. Jia.

Let’s see if he has any insights on the localization transformation of Penguin Weibo.

Thinking of this, he came to the door of Mr. Jia's office and suddenly saw a group of strangers standing outside.

Zhang Dong curiously asked the secretary outside the door, "What do these people do?"

The secretary said: "They are all from various TV stations."

Zhang Dong asked doubtfully: "Why did the TV station come to Mr. Jia?"

The secretary thought for a while and said: "A few days ago, Mr. Jia received a call from a TV station for title sponsorship."

So Mr. Jia called all the TV stations that needed sponsorship.

"Mr. Zhang, if you want to see Mr. Jia, please wait outside the door for a while."

Zhang Dong nodded, "I was just beaten."

At this time, Jia Shoufu was in the room, listening to the people from the investment promotion department of these TV stations having various bragging contests.

It’s just that my program is good and my program has high ratings.

This is a money-losing trick recently discovered by Jia Shoufu.

Because the efficiency of advertising is too slow, mainly because some advertisements are really effective.

For example, if you spend 1 million on advertising, you will get 10 million in orders.

Who can bear this?

When he received the title sponsorship from the TV station, he suddenly realized that this was a good way to lose money.

So Jia Shoufu made appointments with all the TV stations in one go.

The purpose is to select a program that has a high naming fee but is not popular.

In this way, money is spent, but no corresponding publicity effect is achieved. It is simply a double success!

All TV stations also attached great importance to Mr. Jia's invitation.

Subsidiaries under the name of Animal Group, such as Penguin Technology, Mouse Games, etc.

They are very famous.

As the parent company of these subsidiaries, Mr. Jia is a big financial backer.

So each company sent out an elite team just to win this big order.

Jia Shoufu was a little sleepy after listening to them for so long.

But it’s not without gain.

Because he is very optimistic about a talent show called "Invincible Girls" on Xiangjiang Satellite TV.

Last year, Xiangjiang Satellite TV had launched an episode of "Invincible Girls".

But Jia Shoufu had never heard of it.

I don’t even know who the last champion was.

Such an unknown program held the second "Invincible Girls" talent show.

The reported naming fee was actually 20 million.

Such a price is almost on par with some of the most popular variety shows in China.

But Jia Shoufu likes it very much.

He pointed at the person in charge of Xiangjiang Satellite TV and said: "You stay, the rest of the people will disperse. 々||

Many people in charge of satellite TV exited with envious faces.

Jia Shoufu scratched his head and asked, "I'm sorry, I forgot your name."

There were too many people just now, so I didn’t remember his name.

The person in charge of Xiangjiang Satellite TV said: "Mr. Jia, my name is Yang Yujia, you can just call me Xiao Yang."

Jia Shoufu said: "Yang Yujia, when will your "Invincible Girls" be played?"

"Now the auditions are almost complete, and the national horse racing will start soon."

"So we are in a hurry to name the title."

Jia Shoufu was overjoyed when he heard this. The audition was almost over and he hadn't even heard of it.

The most important thing is that "Invincible Girls" does not yet have a title sponsor.

It shows that everyone is not optimistic about this talent show.

It's both expensive and low-profile, which is exactly what Jia Shoufu considers to be the best show.

"Okay, I will sponsor this "Invincible Girl" of yours."

Yang Yujia was overjoyed when she heard this, "That's great, Mr. Jia, I believe you made the right choice by naming us.

Jia Shoufu smiled and nodded, "'||I also believe that this must be the right choice."

Another 20 million was spent, plus the 100 million US dollars given to Ma Teng a while ago.

Now there is not much money left in the system.

Jia Shoufu is secretly happy that she is now spending money more efficiently.

Yang Yujia said: "Mr. Jia, what name are we going to use to name it?"

title?

Jia Shoufu only thinks about spending money, not using any name at all.

At this time, the secretary walked in and was stunned for a moment when he saw another person in the office.

When the secretary saw the people from the TV station leaving, he thought the office was deserted.

Jia Shoufu asked: "Is someone coming to see me?"

The secretary nodded, "Mr. Zhang from Penguin Technology, waiting for you outside."

When she thought of Zhang Dong's name, Jia Shoufu gritted her teeth with hatred.

If he hadn't created a penguin space and a penguin farm.

With his income soaring, does he need to spend all his energy?

Since you are unkind to me, don't blame me for being unkind to you. (Li De’s)

Jia Shoufu said to the secretary: "Take the person in charge of Xiangjiang Satellite TV to connect with Zhang Dong.

After speaking, he turned to Yang Yujia and said: "For the naming matter, you just need to contact Mr. Zhang from Penguin Technology."

Yang Yujia nodded, "Okay, Mr. Jia, then I won't delay your work."

Zhang Dong outside the door saw the secretary coming out and thought he was being informed to come in.

As a result, I saw a person following behind the secretary.

The secretary came to Zhang Dong and said, "Hello, Mr. Zhang, this is Yang Yujia, the person in charge of Xiangjiang Satellite TV."

Then he said to Yang Yujia: "This is Mr. Zhang, the person in charge of our Penguin Technology."

The two looked at each other and shook each other's hands.

Yang Yujia was the first to speak: "Hello Mr. Zhang, Mr. Jia asked me to contact you about the naming issue of Xiangjiang Satellite TV's "Invincible Girls".

Zhang Dong was confused and came to Mr. Jia to discuss Weibo.

Why did a naming job suddenly come up?