Midfielder

Eyeball effect. Before Lin Yi, the most eye-catching Premier League star was none other than Beckham. But now that Beckham has gone to Spain, he has to give way to this more popular superstar.

Gillette was able to use a sky-high price of 40 million pounds over four years to get Beckham and save its leading position in the razor industry. Now it can also use a higher price to establish a new idol.

Although Lin Yi's beard has just begun to show its head, Gillette wants this boy's youthful face. After using Gillette razor, it can be so tender and smooth. Don't you want it? This is obviously a necessary weapon to seduce girls. Real men should not miss it!

In fact, to put it bluntly, Gillette chose Lin Yi, which is a standard face-selling. Who made him look so handsome?

You know how many young girls are attracted to his face now. Football skills? Most of them are ignored. Women still look at the face most of the time. Otherwise, you can't explain why Beckham is so popular.

Is it because he has more hair than Zidane? Put the two of them together, and you will know the effect. Although Zidane's eyes are deep enough, the bald head is indeed a little worse.

This is an era of selling appearance. If you have a good appearance, you will be more successful than others.

After Mendes got this contract, he has increased Lin Yi's income by 7 million per season, and this is after-tax income. Although no one knows the specific amount of the contract, looking at Mendes's smiling expression, most people guess that Lin Yi's contract can only be higher than Beckham's.

Now Gillette has every reason to launch two sets of products, one for mature men and the other for sunny boys. This two-pronged approach will allow them to win more market share.

Both Beckham and Lin Yi made their debut as sunny boys. They both became famous at a young age. They both have a tough head coach behind them, and they both have girlfriends who are stars.

Although Selina's current fame cannot be compared with Victoria, who can guarantee how high she will reach in the future, especially if her relationship with Lin Yi continues, this may make them become the enhanced version of Spice Girls and Beckham, and the number of Lin Yi's fans is also increasing rapidly.

Last year alone, this kid's jersey sold nearly 400,000 pieces in a single season. You should know that the sales of Manchester United jerseys, the most popular in England, are only 1.5 million pieces in the whole year.

Even Kenyon said that halfway through this season, the kid's jersey has been sold out four or five times.

Now Kenyon is even considering, otherwise, it is better to change the style of the team uniforms frequently. With the income from this kid's jersey sales, he is almost enough to support the expenses of the youth team. This shows how popular it is.

Moreover, the orders from foreign countries have become more and more fierce recently. After Chelsea won the Champions League, their market appeal is also gradually rising. Although the investment is large, the income is also considerable.

Although Chelsea cannot guarantee the balance of expenditure now, who can predict how great their future potential is? Just like no one could have thought that they would win the five championships, this future is still unknown.

Gillette can pay Lin Yi such a high price, nothing more than seeing his market effect. In addition to England and Portugal, his fame in continental Europe has risen rapidly. Although it is a bit regrettable that he did not win the World Footballer of the Year this time, Gillette has reason to believe that he will be successfully elected in a year.

In fact, it doesn't matter if he can't. This kid didn't win this time, but there are a lot of news around him.

Big companies value this kind of news effect. As long as there is news, they don't care whether it is good or bad.

Even if the entire page of the newspaper is arguing about your affairs, they don't care. The publicity effect is achieved, which is enough. Lin Yi, that kid, has never been a character who can stay out of it.

In the fight storm in the Portuguese Super League, scolding his boss, transferring to the mortal enemy, winning the five championships now, and the relationship with Selina, plus the failure in the selection of the World Footballer of the Year this time, although Lin Yi himself didn't say anything, but the things he did, all made him stand on the cusp of the storm.

Lin Yi has always been very low-key in front of the media, but now it seems that it is really difficult to be low-key.

Moreover, he has won two Champions League cups at this age. If possible, he will create a new era. Now spending this money seems a lot, but in a few years, no one may think so.

Especially the boy's appeal in Asia has obviously raised Chelsea to a higher level. If Chelsea holds a tour friendly match next year, the number of his fans will reach a very terrifying level.

You should know that now one-third of the visits to Chelsea's official forum come from Asia.

It is an emerging market. Big companies and big clubs all want to get some benefits from this big pot.

Gillette is no exception. Although it still has super popular idols like Beckham, signing Lin Yi can only increase their market share to a higher level. This signing is actually a sure win.

In addition to this big contract, Pepsi will also pay Lin Yi an endorsement fee of 3 million pounds after tax every year for three years. Originally, this contract could be longer, but Mendes believes that three years is enough. If the boy plays better and better, there will be no worries about a new contract after three years.

Besides, PepsiCo is not the only one selling drinks in the world. Before this, another giant company of carbonated drinks, Coca-Cola, was also thinking about signing Lin Yi, but they were slow to do so.

Mendes also values ​​Pepsi's global strategy. Compared with established companies like Coca-Cola, Pepsi is now more aggressive. Mendes needs to see that this kind of company is paving the way for Lin Yi.

Big companies want profits, but Mendes wants benefits. In addition to money, he also needs a promotion plan.

It's not enough to be famous in the Premier League. If you want to be like Beckham, he has fans even in the United States.

Although Lin Yi can't make his name known to the whole world for the time being, this kid still has enough time.

But don’t forget, Lin Yi is only eighteen years old, and he still has time to grow. These contracts are just a stepping stone for him, but even so, Mendes’ operating methods have made Lin Yi his current Premier League income For the most players, Lin Yi's annual salary is now nothing compared to his advertising contract.

This made Kenyon very melancholy for a time. He really didn’t know how he would be raped by Mendes if he wanted to negotiate a contract extension with Lin Yi. Although he was very good in the transfer market, facing Mende With such a slick agent like Si, even Kenyon didn't know how to start. The guy was too shrewd.

And Mendes is not in a hurry to consider renewing his contract with Chelsea. There are still two years left on the contract, so why be anxious? Sometimes it is better to be more stable when it comes to raising your value. After all, in the football circle, a lot can happen in two years. Mendes needs to observe things carefully, and he is not in a hurry now.

Anyway, Kenyon can already foresee the future situation. Regarding the contract renewal issues of Lin Yi and Mourinho, he will definitely be ruthlessly exploited by Mendes. He has no doubt about this.

But even if they are drained of their marrow, Kenyon doesn't want to let these two guys go. Everyone knows who is the backbone of Chelsea now. Without Mourinho's control ability, this team will definitely fall apart.

No matter who succeeds Mourinho, it is impossible to surpass his current results. This is beyond doubt. In fact, many newspapers have said that Lin Yi inspired Chelsea and Mourinho brought this The soul of the team, if these two guys are gone, then Chelsea will lose control.

Who can suppress so many big names, probably only a cold-faced god like Mourinho can do it.

Even Kenyon said that he is the one who pays the salary at Chelsea, but no player will take advantage of him at all.

Those guys are now following Mourinho's lead. Regardless of whether they are new members or old ministers, they will absolutely obey the Portuguese's command. Therefore, although Chelsea is now full of stars, there is no trouble at all. There won't be the kind of infighting that Bayern Munich had.

Abramovich, as the team owner, must pay attention to these two people, and Kenyon also knows their energy, so this guy will discuss the contract extension with Mendes again and again.

Now we are not afraid that these two guys will ask for high prices, but that they will choose to leave. Chelsea can afford so much money to build the team in order to create a new dynasty. If these two pillars of the dynasty are gone, Even if we buy more people, what's the use? They are the spirit of the team.

When some media mentioned the contract renewal between Lin Yi and Mourinho, they even broke the news that Kenyon had increased the annual salary of the two people by 50%, and Mourinho's annual salary may reach 88%. One million, and Lin Yi's will be close to five million. This is in pounds, not in dollars!

But Kenyon knew the truth. This was only the first offer he made to these two people. Mendes didn't take advantage of him. It is estimated that if the next offer comes out, the price will soar significantly.

But Abramovich said, "No matter how much money is spent, I must keep them."

It is foreseeable that the next time Chelsea announces a contract extension, it will definitely be a sky-high price.

But no matter what price Chelsea spend to get Lin Yi, Chelsea fans think it is worth it.

The creativity on the field was given by Lin Yi, and the cohesion off the field was instilled by Mourinho. With these two beast-like guys, the entire Chelsea team has become such a beast now.

Even if Abramovich doesn't understand football training and command, he knows how to choose a leader.

But now these two important pillars of Chelsea are looking at Mendes sitting in front of him with a depressed look. It is estimated that Mourinho will not have this expression even if he meets Barcelona again in the Champions League draw.

"Can I not sign this contract?" Lin Yi and Mourinho almost said in unison.

"No, no matter the other party's offer or reputation, I can't refuse, so I have to sign."

Mendes' current expression made it clear that there was no negotiation. He had already handed over the contract in his hand. In his opinion, the contract must be won anyway, and both master and apprentice had to sign it, so they could not refuse.

Eighteen million pounds in three years, and that's for everyone. Although the money seems not to be as much as Gillette, the company's reputation is enough to offset the price gap. Mendes believes that this business is a good one. It's worth it, at least he can turn Lin Yi and Mourinho from players and coaches into fashionable people.

Giorgio Armani is definitely a brand that can lead the fashion trend. A large company with such appeal is something Mendes cannot refuse, not to mention that the other party still wants to sign two at once this time.

The black coat that Mourinho always wears in the Premier League belongs to Giorgio Armani. Mourinho also explained for this coat during the two clashes with Barcelona last season.

At that time, because he was eliminated by Chelsea, many female fans in Barcelona mocked him, "for several years, he only wore a coat to direct the game in winter games." Mourinho gave a very solemn explanation.

"That coat is the Armani coat my wife brought back to me when she went to Italy for the first time. It was her monthly salary, so I must cherish it." He didn't say much, but he said it loud enough.

Nowadays, the black trench coat has become one of Mourinho's symbols, and that outfit has also become the object of imitation by many people in the football industry. This is how Armani has taken a liking to Mourinho.

This live advertisement is absolutely provocative. Not only is love integrated into it, but it also makes Mourinho look very affectionate. This also invisibly adds a sincere feeling to Armani's fashion.

This kind of publicity is often more prominent than advertising, so when this news was published, Giorgio Armani had already found Mendes, but this cooperation has been delayed until today.

As the leader of this youth storm in European football, Lin Yi has naturally come into Giorgio Armani's sight, and this kid is born with a handsome face that can capture other people's attention.

This is completely suitable for the promotion strategy of this fashion brand, so as soon as Mendes secured those contracts, he rushed back to London non-stop and placed these two contracts in front of Lin Yi and Mourinho. , and he is not negotiating with his two agents this time. This contract cannot be easily rejected. Mendes is very determined to create a new image for the two of them.

But what makes Lin Yi and Mourinho depressed now is not that Giorgio Armani likes them, but.

"According to the terms of this contract, in the next three years, the two of us will have to show our naked upper body and only a pair of underwear to the whole of Europe? Your uncle, these are still triangular underwear!"

Being favored by Giorgio Armani is not a bad thing, but in addition to fashion advertisements, he also has to be an underwear endorser. This may be easier for Lin Yi to say, but now that Mourinho has read the contract, it is like a black line on his forehead. After all, I'm over forty. At this age, I still want to play with the temptation of nudity?

And the contract clearly states that this is a global promotion plan, damn it! Wearing briefs on the streets across Europe is already a headache, but now they have to be promoted globally!

Now Lin Yi and Mourinho almost simultaneously thought about the scene where they would appear in front of everyone almost naked. They didn't know what others would think, but they would definitely go crazy.

If this were two people filming an advertisement together, your uncle, it would definitely be a very erotic scene.

Moreover, this kind of publicity will last for three years, and there may be several advertisements shot during it. Just thinking about it gives me a headache.

"Actually, you two have good figures. What are you afraid of? It can also increase the popularity of you two." Now Mendes is like a director from an island country who seduces young girls to make short films. , anyway, he has made up his mind. If he doesn't sign the contract, these two guys will not be able to escape.

Coercion, inducement, intimidation, anyway, Mendes used all the tricks at his disposal. After hard work and the mobilization of Mourinho's wife, the two guys finally gave in.

Although many media say that Mourinho is afraid of his wife, Lin Yi and Mendes know that Matilde's tolerant policy is a sure way to capture Mourinho. Look at the deep affection between the two couples just now. Lin Yi and Mendes made eye contact and prepared to leave very wisely. After Lin Yi went out, he maliciously guessed whether Mourinho would support his old waist and rest on the sidelines tomorrow morning.

Well, actually, you don’t have to think about it. Every time Chelsea comes back from an expedition, Mourinho will be like this the next day. Everyone in the Chelsea team knows what is going on. When a woman reaches forty, uh, you know.

But Mendes doesn't care about people's private lives. With this contract, Lin Yi can now surpass all professional players. His annual salary is not the highest, but his advertising revenue must be the highest, even for Baker. Ham, now can only take a back seat, but this is just the beginning.

There are superstars in the NBA who can get 100 million in endorsement fees from Nike over seven years. Although Lin Yi cannot surpass those basketball superstars, in the football circle, his contract of 10 million US dollars a year is enough to kill anyone in an instant. And Nike has made it clear that it will design sneakers specifically for him.

And these guys have even thought of a name, "Blade", which will be made into a series, just like Lin Yi's passing style on the court, sharp and accurate, like a boning knife.

"This is an explosive era. Players' annual salaries and commercial contracts will increase exponentially. The Premier League's high income will break the balance of the five major leagues, and more stars will flock here."

After Lin Yi's successive endorsement contracts were exposed, no matter how many people were envious and jealous, like this report in The Times, his income has exceeded that of too many people.

Beckham was already called a phenomenal figure, so what should a person who has surpassed him in personal value be called? As Mendes said, he will create an era.

Before Lin Yi and Mourinho created this era, what they wanted to do was to defend the Champions League.

Chelsea will face Arsenal in the league and Barcelona in the Champions League. Chelsea's devilish schedule is slowly unfolding. . .

(Automatically updated...)