Military? No, I'm Just A Car Company
Chapter 136 The big bosses want to see you! 【Subscription】
"Is this still a Mercedes-Benz?"
"No, Mercedes-Benz's service attitude has become so good?"
"I'm going, Mercedes-Benz?"
"God, this is completely different from the Mercedes-Benz 4S store I've seen before.
this day,
Mercedes-Benz held a grand new car launch conference and spent huge sums of money on publicity.
The listing of the domestic big G.
There are three cars in total.
The 2.0T G350 has 268 horsepower and the bare car price is 998,000.
The 3.0T G500 has 340 horsepower and the bare car price is 1.29 million.
4.0T, V8G 63,423 horsepower, the bare car price is 1.59 million.
and,
In order to completely knock the Thunder Tank to death, Mercedes-Benz made a huge investment this time, and launched the Mercedes-Benz exclusive customization service in conjunction with luxury brands such as LV, Dior, and Rolex.
Even without the cool 3D holographic technology of Wuling.
With so many exclusive customized services, it is definitely not worse than Wuling.
Do you use your watch as a car key?
Hurrah.
I do too.
Do you use a diamond ring as a car key?
E
Kind of hard.
But that's okay, we just have the watch.
Therefore,
When the price of the domestic big G and the details come out.
Instantly caused a sensation in the country.
"Brilliant, Mercedes-Benz is a real bully.
"The starting price of 998,000, just ask who else.
"For a car, the price is directly reduced by more than 1 million, which is much more ruthless than Lars."
"This time, the Thunder Tank is completely uncompetitive in front of Big G. Shadow
"Alas...the brand is too bad.
"Benz is really shameless.""
"Hateful.
Even if everyone knows 25, why Mercedes-Benz will cut prices.
It was not forced by Wuling.
This series imitates the vehicle configuration from Wuling.
As long as you are not blind, you can see that Wuling is deliberately disgusting.
But anyway,
The price is there.
Big G for less than 1 million.
Just ask you, is it fragrant or not.
The Mercedes-Benz G350, which originally sold for more than 1.5 million, now has a direct price reduction of more than 500,000.
The G500, which originally started at 2.2 million, is now 1.29 million.
More than 2.6 million G63, direct 1.59 million.
Is it fragrant?
Very fragrant.
Those who scolded Mercedes-Benz for being shameless swarmed into the 4S store to start ordering cars.
Only on the first day of localization,
Mercedes-Benz can't wait to announce the sales of the big G.
2982 units.
one day,
Nearly 3000 units were sold.
this sales,
However, it was more than double the sales volume on the first day of the Thunder Tank's launch.
When Ye Qiu heard the news.
Can't help shaking his head and sighing.
"Mercedes-Benz is determined to kill the Jilei brand.
one day,
The sales of nearly 3,000 units are enough to prove how popular the big G after domestic production is.
at the same time,
The sales of Thunder Tanks were not satisfactory during this period.
But it's fine.
After more than 8,000 units in the first month, about 2,000 units can be received each month in the next two months.
Xu Dabao went abroad to dig back a group of engineers with rich experience in handcrafting.
These people expanded into the production workshop of the Thunder Tank.
After getting acquainted,
The production capacity of tanks has been increased from 900 units a month to 1,500 units a month.
this capacity,
enough.
If not for quality, the factory can also speed up production.
but,
What Ye Qiu asks, everything is based on quality.
Slow work and meticulous work, especially hand-made, automobile products assembled with tens of thousands of parts.
Very complicated.
"Brother, brother...Look, the latest news, Mercedes-Benz has begun to tidy up again..."
Xu Xiaoman found Ye Qiu and showed him a copy of the latest Mercedes-Benz announcement.
[In order to give back to Xiaguo customers for their long-term support for Mercedes-Benz, from now on, all Mercedes-Benz models will be reduced in price to give back to Xiaguo customers. For details of price reduction, please go to the local 4S store to inquire. 】
Price cut?
This is tough.
This trick looks familiar.
"Teras?
Ye Qiu remembered that the former Tras, in order to compete with the Chitu brand, had also come up with a strategy of reducing prices.
Would rather lose money to sell the car.
It is also necessary to suppress the sales of Chitu.
The results are proven.
Tras failed.
But Benz is different.
Wuling itself is a latecomer in the brand of fuel vehicles, and it has no advantage at all compared with Mercedes-Benz, a century-old car company.
not to mention,
Others Mercedes-Benz does not cut prices for ten thousand years, and even all hot-selling models have to increase prices.
The price is now actively reduced.
What reaction would that cause?
don't guess,
Absolutely going crazy.
Originally, in the BBA, Mercedes-Benz has the highest brand.
However, its price is also the highest in the BBA.
Take the best-selling B-segment car.
Audi A4, BMW 3 Series, Mercedes-Benz C-Class.
Three cars.
Among them, Audi has the largest discount, and the lowest official guide price is about 300,000 A4L.
Generally, there are about 40,000-50,000 discounts.
After such a discount, the landing price of the vehicle, including insurance, value-added tax and other expenses, will be around 300,000.
Audi's consistent policy is to use discounts in exchange for market sales.
BMW and Mercedes-Benz are different.
These two arrogant car companies have always looked down on Audi, the upstart.
There are basically no discounts for the B-class cars of the two families.
Even the latest 2021 BMW 3-Series has grown to the point where you can't get a car at a premium.
Mercedes-Benz's new C-Class, too.
The guide price is 300,000.
If you want to buy it, I'm sorry, but you must add 20,000 before you can buy it.
Just so arrogant.
Once Mercedes-Benz cuts the price of the whole series, the most popular model sold is definitely the C-class.
And once the price cut can reach 30,000, it will have a fatal blow to BMW and Audi of the same level.
"Brother, why did Mercedes-Benz cut the price this time? He localized the big G to compete with the Thunder Tank.
"But it's completely unnecessary, and all the models will be reduced in price, right?
Xu Xiaoman couldn't understand.
Why would Mercedes-Benz reduce the price of all models at this time?
And it looks like this price cut will continue.
In itself, he is the king of sales in the luxury car brand.
It's hot enough to sell without a price cut.
I don't understand.
"Do you think Mercedes-Benz is doing charity? He lowered the price for three purposes.
"First, it is to stabilize the Xiaguo market by means of price cuts. The negative news about Mercedes-Benz was too bad before, which seriously affected the sales of Mercedes-Benz in the past few months. If the price is not reduced to stimulate a wave of consumers, the financial report of Mercedes-Benz will not be enough. nice.
"Second, Mercedes-Benz's price cut is to combat Audi, the hydrogen-powered cars developed by Mercedes-Benz and Toyota in Europe, and all the pure electric cars hit by Audi have been discontinued. The Daimler family has become a joke, so in Xiaguo, A fatal blow to Audi."
"The third and most important point is that he is preparing to saturate the luxury car market in Xiaguo in advance, and block our fast-moving new cars in advance.
Xu Xiaoman did not understand.
How could Ye Qiu not understand.
According to the information he had, Ye Qiu directly guessed the reason for the price reduction of Mercedes-Benz.
this hand,
Well played.
Not only can it recover the sluggish sales of Mercedes-Benz during this period, but it can also give Audi a serious blow in the territory of Xia Guo.
Then,
Let the luxury car market be saturated in a short time.
after all,
There are many people who can afford luxury cars, but generally only one or two per family.
When the family car is enough.
Then you don't need to buy any more.
Mercedes-Benz is trying to sell the market to the greatest extent possible before the new Jilei model is launched.
Even if you earn less.
Also at all costs.
"This is too bad. Our new car is still in development, and the brand power of Jilei itself is not enough. Mercedes-Benz does this. Even if our new car is launched next month, it is not a rival of Mercedes-Benz."
After hearing Ye Qiu's analysis, Xu Xiaoman frowned.
Jilei currently has three new models under development.
The D-class luxury executive flagship sedan with the internal code 002.
The C-Class luxury sedan codenamed 003.
And the B-Class sedan code-named 004.
There is also a mid-size SUV codenamed 005, and design work has also begun.
Several cars are developed together, and the workload is very huge.
Now people in R&D, car designers, engineers, electrical engineers, etc. add up.
A team of more than 5,000 people.
It doesn't feel like enough.
"It's really a problem, and there's nothing I can do right now."
Insufficient brand power.
This is a flaw that Ji Lei cannot make up for.
It is not easy to create a brand new luxury brand from scratch.
But fortunately,
What makes Ye Qiu gratified is that when he chose to cut into this point from the hardcore luxury off-road vehicle, he chose the right one.
If it was a sedan or a city SUV at the very beginning.
970 is expected to end badly.
But the success of the tank does not prove that the next model can be successful.
Liji and Volvo have previously joined forces to create a Polestar brand.
All Volvo powertrains are used, and even the shape of the car is similar to that of the S90.
but,
That car is a coupe.
The price is as high as 1.4 million.
Originally, it was Shu Fu Ge who wanted to hit a higher-ranking water-testing brand.
result,
Then failed miserably.
For half a year, it has not sold more than 100 units.
Because in people's inherent cognition.
Volvo S90, also 400,000.
Do not buy more.
In the same way,
On the current Jilei brand, it is the same.
A brand new domestic luxury brand, in people's inherent cognition.
Domestic cars are supposed to be cheap.
Tank success.
was an accident.
in the short term,
Ye Qiu has nothing to do with Mercedes-Benz's price reduction.
Because in his hands, there is no brand that can compete with Mercedes-Benz.
After rushing Xu Xiaoman back to work, Ye Qiu closed his eyes and began to think about the next road and how he should go.
But it didn't take a while.
Ye Qiu's cell phone rang.
"Qin Wan?
Ye Qiu did not expect that the person who called him would be Qin Wan.
This guy is the secretary beside the big boss.
After answering the call, Ye Qiu said with a smile. ,
"Hey, I just said why I'm in such a good mood today. It turns out that Brother Qin is looking for me. If you call me, there must be something good to tell me."
over the phone,
Qin Wan laughed when he heard Ye Qiu's words: "Brother, don't be sloppy, but you guessed right, it's really a good thing that I'm looking for you, brother."
Qin Wan's voice became serious after the two of them were poor.
"You come to the capital immediately, the big bosses want to see you."
PS: Oops, I found that I wrote it wrong... The manager of the propaganda department of Wuling was originally written as Li Guangyi. Later, when arranging the plot, in order to make Xu Feifei take the top position, I made a mistake and wrote it as an old employee. I just accidentally wrote it. I looked through it and found that it was completely wrong. Why did no one remind me in the comment area? I'm sorry everyone, I'll go back and correct it.
I'm really ashamed... ashamed for the support of the Jiangdong elders.
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