Military Technology

Chapter 1359 Unexpected Popularity

Although only three products were released at this New Year's Eve conference, their influence is still very large. Relevant news also appeared on the front pages of many media early the next morning.

Even the entire Internet IT circle, technology circle, and biomedical circle are talking about this technology.

Different groups pay attention to different products or technologies. For example, for most people and fans of netizens, they naturally pay more attention to this smart rabbit ears.

So at the press conference, Wu Hao just gave a brief presentation. But then the screen and video of Wu Hao's demonstration at the press conference, as well as some animated emoticons began to spread on the Internet.

In particular, one of Wu Hao's adorable emojis was collected and reposted by many netizens, and became a popular emoji for a while.

There are also related cartoonists who specially drew a cartoon based on this animated emoji, which quickly became popular. Some people even started to use this cartoon expression to apply for a registered trademark, but Haoyu Technology's publicity department responded and dealt with it in a timely manner without causing serious consequences.

At midnight on the 21st, after the Internet channel of the rabbit ears went on sale, a large number of orders quickly ushered in. Originally, in Wu Hao's view, this rabbit ear was just a toy, and the sales volume would not be too high. At most, it would only be 70,000 to 80,000 pieces, or about 100,000 pieces. To be able to sell 100,000 units is already considered a very good achievement, which is the goal they set in the early stage.

Unexpectedly, with the launch of online channels, a large number of orders poured in. In just 30 minutes, there were more than 20,000 to 30,000.

This is definitely a very good result. With this result as a good start, there is no problem with the goal of 100,000 pieces, and it may even be doubled.

And at ten o'clock in the morning of the next day, it was the time when Haoyu Technology's offline official product experience stores in major cities across the country opened, and it was also the time when this rabbit ear went on sale.

Before opening for business, a lot of young people started to line up in front of the store early. Because Wu Hao said at the press conference that it will be sold in limited quantities every day. Then it means that if you don't get stronger earlier, you may not be able to grab it.

Especially as Christmas and New Year are approaching, so for many young people, especially college students, this is definitely an excellent gift for girlfriends.

On the one hand, girlfriends will be very happy to receive such a newly released gift, and it is such a lovely gift. On the other hand, watching his girlfriend perform in front of him with these bunny ears is also a kind of enjoyment for him.

So many college students also joined the process of snapping up the party. Because they were worried that the delivery of online orders would be too slow and they would miss the festival, most of them chose to queue up offline.

As a result, there are long queues in front of Haoyu Technology's offline official product experience stores in major cities, some of which have reached hundreds of meters long.

Such a long queue is bound to affect the traffic order, which naturally attracts the police. But in the face of this situation, the police can't drive away, it's not illegal. So the only thing we can do is to maintain order at the scene and minimize the impact on traffic.

Sure enough, as soon as the doors opened at ten o'clock, people rushed into the store to snap up the purchases. However, the experience of major offline official product experience stores in such a situation is not once or twice, and they have very rich experience in dealing with it.

Therefore, under the organization and guidance of the staff of the offline official product experience store, the whole process is still proceeding in an orderly manner.

According to the product sales plan formulated by the marketing department in the early stage of installation, the stocking of each offline official product experience store is about 1,000 pieces. Unexpectedly, in just one morning, all these sources were snapped up. As a result, the store managers of many offline official product experience stores began to report the situation to the company one by one, and at the same time began to ask for replenishment of goods.

For this result, everyone did not expect it. Because the product output is limited, in the face of such a hot sales situation, the marketing department can only start to apply to the major foundries to increase production. On the other hand, it is to adjust the relevant operation strategy, start to deal with the existing related problems, and strive to expand the results and increase sales.

Wu Hao was also a little surprised after hearing the report from the marketing department. But this is a good thing, and there are more orders, which means that the higher their revenue, the more money they can make.

So he immediately said to Tong Juan, who had already started to take over the work of the marketing department: "Our previous estimate is still a bit insufficient, so next, we need to increase our breakthrough in this product and strive to build on the existing achievements." Go up and expand the results of the battle."

"It's just the beginning now, and what we are facing is only the domestic market. You know, there is still a vast international market. Now that the Double Festival is coming, we have to seize this opportunity to further expand sales."

After Tong Juan heard his words, she nodded and replied: "At present, we have already started to work on this aspect. This product can be so popular, which is something we did not expect. It is our lack of preparation for work. It was my fault at work."

Hearing this, Wu Hao waved his hands and said, "Alright, we didn't think of it either, and it's not your fault."

Anyway, still my problem. Tong Juan shook her head, and then said to Wu Hao and Zhang Jun: "This product is so popular, it is still inseparable from the young people's pursuit of it on the Internet, especially the influence of this pan-two-dimensional culture, which makes most young people I am very interested in these bunny ears.

Judging from the relevant sales data we have so far, 96% of the consumers who bought this rabbit ear are young people under the age of 25.

Among the 96 percent of the population, young people between 16 and 22 accounted for about 80 percent.

Therefore, I think that in the marketing of this product, the use of traditional advertising methods is not very effective, even if it asks idols to endorse it, it does not have much effect.

My suggestion is to start with the pan-two-dimensional culture, and invite more pan-two-dimensional bloggers, UP hosts, and short video live streamers who are interested in these young people, and even some idols who are interested in young people , it doesn’t need to be a big name, as long as it has a certain influence.

Then distribute related products to them, don't ask them to promote, just ask them to show it.

Too much publicity will only arouse the rebellious psychology of young people, but if this kind of subtle advertising can arouse the interest of most young people, thereby expanding the influence of this product in the hearts of young people and making it a Trendy brand, trendy product.

In this way, not only can the sales volume be increased, but also the market life of this product can be extended. "