Military Technology

Chapter 2839 The sleepless nights of automobile manufacturers

Tonight is destined to be a sleepless night for many people, whether it is those media people who have been coding all night to rush for manuscripts, or those bloggers and UP owners who are competing to edit videos, or those professionals in the industry, and many car manufacturers who watched the conference.

The emergence of such a technology has made many people sleepless.

Since Corn Headquarters decided to enter the new energy vehicle market, Corn has relied on the marketing advantages it has accumulated over the years to operate its new energy vehicles quite well. And by combining a series of so-called "self-developed technologies", it has also entered a market.

Just half a month ago, after the draft regulations were released, they couldn't wait to hold a meeting on their "independently developed" L4 high-end autonomous driving technology. Xue Bing announced a number of advanced technologies at the press conference, which made him famous for a while.

But at this moment, Xue Bing sat on the seat with a cold look on his face and smoked a rare cigarette. Everyone else attending the meeting did not speak when they saw this, causing the atmosphere in the entire conference room to be extremely dull.

After waiting for a long time and seeing no one speak, Xue Bing had no choice but to put his cigarette into the almost full ashtray, and then said to the confidants sitting on both sides: "Tell us how we should deal with it."

Upon hearing Xue Bing's question, everyone present looked at each other, but no one spoke.

Seeing this, Xue Bing glanced around the crowd gloomily, then fixed his gaze on an old man with white hair sitting in the first place on his left and said, "Old Liu, you come first."

Hearing Xue Bing personally order the general, Old Liu was stunned for a moment, then nodded, showing a helpless smile, and then said to Xue Bing and everyone: "At present, Haoyu Technology's L4 high-end automatic The driving technology conference has a huge impact on us, including the entire new energy vehicle industry.

So from this aspect, we are in the same situation as other car companies, especially those that have released their own L4 high-end autonomous driving technology. "

After hearing what Lao Liu said, Xue Bing and everyone else present nodded. What Lao Liu said is right, they are not the only ones tonight, I am afraid that all the car companies that have held relevant press conferences before are having a headache. It’s not just domestic car companies that are having headaches, foreign car companies and even established technology suppliers are also having headaches.

Seeing everyone's reaction, Old Liu breathed a sigh of relief, and then said: "As for how we should respond, I think there is no rush, let's wait and see how other car companies react.

For us at present, the worst result is that it will affect our car sales in the next step. This can be said to be a certainty.

So how to eliminate the impact of this technology on our car sales, I think we have three ways to go. "

Those three roads? Xue Bing couldn't help but ask.

Old Liu smiled, then pointed a finger at Xue Bing and everyone and said: "The first way is for us to deal with it silently, ignore it, and then use our advantages to eliminate it by increasing marketing investment. The impact of this technology on us. At the same time, we can also use cost-effectiveness to continuously make up for the technological gap in this area. In this way, the application of this technology will have a relatively limited impact on the sales of our cars.

Of course, this also brings a drawback. That is, it is possible in the short term, but not in the long term. We may even be stuck in the mid- to low-end car market and find it difficult to develop into the high-end car market. "

Hearing Lao Liu's words, Xue Bing couldn't help but shook his head. In this regard, they have already suffered a loss in the smartphone era, and they cannot suffer this loss again. The plan was immediately rejected.

What's the second way?

When Xue Bing asked, Lao Liu was not surprised. He then raised his second finger and said: "The second way is very simple. Strengthen independent research and development. While absorbing advanced technology in the industry, we must also strengthen Independent research and development capabilities to develop better intelligent driving systems.

And by taking advantage of our advantages in mobile terminals, we can achieve overtaking in corners, thereby defeating the opponent and winning more markets.

However, once we choose to take this path, we must be mentally prepared. Because this road is very difficult to walk, the threshold for high-end autonomous driving technology is very high, and the technology is very difficult. If we want to conquer and make achievements in this, then we must continue to increase investment.

Maybe investing 10 to 20 billion is just a splash. If you want to make some achievements, you should conservatively estimate this amount! "

As he spoke, Lao Liu stretched out five fingers and said: "Fifty billion. Without this number, it is impossible to get results."

After listening to what Old Liu said, everyone present whispered and shook their heads. Obviously, the number reported by Old Liu was difficult for them to accept.

As for Xue Bing, seeing everyone's reaction, he also showed a bitter smile. At this moment, he felt so powerless. As a listed company, it must always consider the interests of its shareholders.

Even if he can agree to invest 50 billion, it is still unknown whether these shareholders can agree. Moreover, it is really unwise for them to invest money after the other party has already launched such advanced and excellent high-end autonomous driving technology.

Thinking of this, Xue Bing sighed and said, "What about the third way?"

Seeing Xue Bing say this, Old Liu also sighed. Although he understood Xue Bing's decision, he felt sorry for everyone's attitude of giving up investing in research and development.

In his opinion, this behavior is undoubtedly a very short-sighted behavior. If you only care about it for a while, you will definitely regret it later.

With a complicated mood, Old Liu glanced at everyone, and then said: "The three roads on earth are the easiest, as the saying goes, if you can't beat them, then join. Since the other party's technology is so advanced, can we just choose it directly? As for the other party’s technology, in this way, we can not only save a lot of R\u0026D expenses, but also use this technology to expand the influence of our cars in the market, thereby increasing sales.”

Sure enough, as soon as Lao Liu's words came out, the whole place was instantly in an uproar, and everyone started talking one after another.

This idea is not unknown to everyone, but it undoubtedly caused huge controversy when Lao Liu said it so openly.

In the eyes of many people, this path is undoubtedly a kind of surrender. To put it simply, I can't beat you, so I just surrender.

This is difficult for many people to accept. You know, the relationship between Corn Group and Haoyu Technology has not been very good. They have competed in many fields before, and the competition is very fierce.

Wu Hao also poached Xue Bing's confidant General Tong Juan, so they had great opinions on Haoyu Technology and Wu Hao. Now that they want to surrender to the other side, many people are naturally not happy.